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Hi, I'm Guillermo Casillas, a passionate graphic designer and social media leader with over a decade of experience in marketing and brand development. I love collaborating with teams to create cohesive branding and impactful marketing materials that resonate with audiences. My background includes expertise in graphic design, video editing, and cultural management, which helps me bring a unique perspective to all my projects. I enjoy balancing creativity with strategy, ensuring that every visual element aligns with business goals and marketing objectives. I'm always eager to learn new tools and improve processes to deliver the best outcomes, whether through design, social media, or campaign development.…Hi, I'm Guillermo Casillas, a passionate graphic designer and social media leader with over a decade of experience in marketing and brand development. I love collaborating with teams to create cohesive branding and impactful marketing materials that resonate with audiences. My background includes expertise in graphic design, video editing, and cultural management, which helps me bring a unique perspective to all my projects. I enjoy balancing creativity with strategy, ensuring that every visual element aligns with business goals and marketing objectives. I'm always eager to learn new tools and improve processes to deliver the best outcomes, whether through design, social media, or campaign development.

Guillermo Casillas

Graphic Designer, Art Director, Video Editor, +2

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Hi, I'm Guillermo Casillas, a passionate graphic designer and social media leader with over a decade of experience in marketing and brand development. I love collaborating with teams to create cohesive branding and impactful marketing materials that resonate with audiences. My background includes expertise in graphic design, video editing, and cultural management, which helps me bring a unique perspective to all my projects. I enjoy balancing creativity with strategy, ensuring that every visual element aligns with business goals and marketing objectives. I'm always eager to learn new tools and improve processes to deliver the best outcomes, whether through design, social media, or campaign development.…Hi, I'm Guillermo Casillas, a passionate graphic designer and social media leader with over a decade of experience in marketing and brand development. I love collaborating with teams to create cohesive branding and impactful marketing materials that resonate with audiences. My background includes expertise in graphic design, video editing, and cultural management, which helps me bring a unique perspective to all my projects. I enjoy balancing creativity with strategy, ensuring that every visual element aligns with business goals and marketing objectives. I'm always eager to learn new tools and improve processes to deliver the best outcomes, whether through design, social media, or campaign development.

Available to hire

Hi, I’m Guillermo Casillas, a passionate graphic designer and social media leader with over a decade of experience in marketing and brand development. I love collaborating with teams to create cohesive branding and impactful marketing materials that resonate with audiences. My background includes expertise in graphic design, video editing, and cultural management, which helps me bring a unique perspective to all my projects.

I enjoy balancing creativity with strategy, ensuring that every visual element aligns with business goals and marketing objectives. I’m always eager to learn new tools and improve processes to deliver the best outcomes, whether through design, social media, or campaign development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Design and Social Media Leader at Ascent Living Communities

January 1, 2024 - June 3, 2024

Collaborated with the marketing department to share insights, develop strategies, and ensure cohesive branding across multiple channels. Designed and executed creative concepts in line with marketing objectives and deadlines. Prepared presentations and marketing collateral; edited videos and animations for digital campaigns. Served as the main contact for vendor negotiations and provided support to the Sales, Life Enrichment, and Culinary departments. Ensured integration and consistency of marketing and communication efforts across the organization. Enhanced skills in attention to detail, customer service, creative messaging, observation, time management, and communication. Successfully improved the creative process, resulting in cohesive and impactful promotional materials.

Mexico Marketing & Design Leader at ALLTECH

January 1, 2020 - January 1, 2024

Collaborated with the marketing team to develop and implement strategic insights and creative solutions. Conceptualized and designed marketing materials in line with brand guidelines and project objectives. Prepared presentations, managed branding projects, and edited multimedia content, including videos and animations. Coordinated offline and online communication campaigns including SEO/SEM strategies. Managed supplier relationships and negotiations. Provided support to the Sales Department and ensured seamless integration of marketing and communication initiatives. Enhanced skills in attention to detail, customer service, promotional messaging, creativity, analytical thinking, communication, and time management.

Department Manager – Communication/Marketing Department at Deltatrak International Mexico

January 1, 2018 - January 1, 2020

Led the articulation of the company's brand image and global strategy. Designed, executed, and monitored online and offline communication campaigns including SEO/SEM strategy. Negotiated with suppliers and collaborated with the Sales Department to ensure seamless integration of marketing and communication efforts. Enhanced customer service and promotional messaging. Developed impactful website designs and maintained strong attention to detail. Fostered open communication with various stakeholders, strengthening external and internal relationships.

Senior Designer – Marketing Department at Omnilife

January 1, 2010 - January 1, 2018

Developed brand and campaign designs, including interior and product design for beauty and food supplement lines. Managed in-house brand identity for diverse product categories. Created and refined a cohesive visual identity for an international brand.

Brand Manager – Marketing Department at Grupo Nattura

January 1, 2008 - January 1, 2010

Led product and brand development initiatives. Standardized marketing processes and designed multi-channel campaigns. Achieved consistent brand growth and solidified brand identity. Increased sales projections and boosted brand presence at trade shows through strategic campaign development.