Partner, guide and support Meta Consumer and Business Researchers with specific Recruitment Strategies and data analytics to improve user engagement and product quality.
Designed and developed Surveys via Qualtrics XM, where I managed and analyze large datasets, while utilizing Salesforce for Email and text campaigns, Excel and other internal tools to produce reports for A/B testing, using both qualitative and quantitative methods to guide product development.
New Product Development (NPD) Support: Actively participate in user acceptance testing (UAT) for new product releases. Provide critical feedback to development teams to ensure product readiness and alignment with customer needs.
Coordinate recruitment process and document processing, privacy policy, legal advice and compensation.
Facilitated training on best use of Systems as well as Data collection, analysis and storage to Meta staff.
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