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Hi! I'm Marifer Villarreal, an Art Director, Creative Strategist, and Creative Producer with a passion for crafting impactful visual narratives and performance-driven campaigns. With a multidisciplinary approach, I enjoy translating brand strategies into compelling creative across formats—leading ideation, production, and execution with a perfect balance of vision, storytelling, and strategic insight. Throughout my career, I've had the opportunity to direct teams, shape brand identities, and deliver content that truly resonates across digital platforms. I thrive in collaborative environments, creating data-informed campaigns that engage and inspire audiences across various digital and offline channels.…Hi! I'm Marifer Villarreal, an Art Director, Creative Strategist, and Creative Producer with a passion for crafting impactful visual narratives and performance-driven campaigns. With a multidisciplinary approach, I enjoy translating brand strategies into compelling creative across formats—leading ideation, production, and execution with a perfect balance of vision, storytelling, and strategic insight. Throughout my career, I've had the opportunity to direct teams, shape brand identities, and deliver content that truly resonates across digital platforms. I thrive in collaborative environments, creating data-informed campaigns that engage and inspire audiences across various digital and offline channels.

Maria (Marifer) Villarreal

Art Director, Creative Producer, Creative Director, +2

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Hi! I'm Marifer Villarreal, an Art Director, Creative Strategist, and Creative Producer with a passion for crafting impactful visual narratives and performance-driven campaigns. With a multidisciplinary approach, I enjoy translating brand strategies into compelling creative across formats—leading ideation, production, and execution with a perfect balance of vision, storytelling, and strategic insight. Throughout my career, I've had the opportunity to direct teams, shape brand identities, and deliver content that truly resonates across digital platforms. I thrive in collaborative environments, creating data-informed campaigns that engage and inspire audiences across various digital and offline channels.…Hi! I'm Marifer Villarreal, an Art Director, Creative Strategist, and Creative Producer with a passion for crafting impactful visual narratives and performance-driven campaigns. With a multidisciplinary approach, I enjoy translating brand strategies into compelling creative across formats—leading ideation, production, and execution with a perfect balance of vision, storytelling, and strategic insight. Throughout my career, I've had the opportunity to direct teams, shape brand identities, and deliver content that truly resonates across digital platforms. I thrive in collaborative environments, creating data-informed campaigns that engage and inspire audiences across various digital and offline channels.

Available to hire

Hi! I’m Marifer Villarreal, an Art Director, Creative Strategist, and Creative Producer with a passion for crafting impactful visual narratives and performance-driven campaigns. With a multidisciplinary approach, I enjoy translating brand strategies into compelling creative across formats—leading ideation, production, and execution with a perfect balance of vision, storytelling, and strategic insight.

Throughout my career, I’ve had the opportunity to direct teams, shape brand identities, and deliver content that truly resonates across digital platforms. I thrive in collaborative environments, creating data-informed campaigns that engage and inspire audiences across various digital and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Advanced

Work Experience

Freelance Art Director | Creative Strategist | Creative Producer at Rhino USA

February 1, 2024 - June 5, 2025

Lead production of high-impact audiovisual content, including videos, motion graphics, 3D assets, and paid ads, ensuring Rhino USA’s equipment stands out across all platforms. Maximized AV production efficiency with integrated cross-platform content and messaging, reducing unnecessary revisions by 20% YoY. Leveraged AI tools, insights, and strategic gallery optimization to help position product lines among Top 5 Best Sellers and achieve #1 New Release status on Amazon. Designed and executed creative, data-driven marketing campaigns, collaborating with teams to deliver engaging multimedia projects for off-roading and adventure communities. Ensured brand consistency and authenticity across digital and offline touchpoints, solidifying Rhino USA’s position as a trusted ally for Off-Road and Outdoor Enthusiasts.

Creative Digital Producer at Zebrands

December 1, 2021 - February 29, 2024

Led art direction and execution of audiovisual and 3D content for product launches and e-commerce, collaborating with local and international suppliers through virtual production. Directed end-to-end production for integrated campaigns and ads across digital platforms, tailored to specific channel strategies to boost performance and conversion. Spearheaded visual concepts for high-impact campaigns like Nooz + Comex and Luuna’s 8th Anniversary, overseeing photo/video shoots, 3D media, illustrations, 2D animation, and paid ads. Collaborated cross-functionally to ensure creative output met brand standards (Luuna, Nooz, Mappa) and marketing goals. Restructured creative team and roles, defining new workflows for better results aligned with brand strategy.

Art Director at Kannaway

December 1, 2020 - October 31, 2021

Rebranded company’s image, messaging, visual identity, and audiovisual media on a global level to better align with current goals, values, and target audience. Led a team of designers conceptualizing and producing marketing collateral in 10+ languages for smooth cross-departmental transitions worldwide. Built and optimized creative team structure, streamlining operations with standardized design processes. Directed multimedia content creation—including photoshoots and video—ensuring brand fidelity and polished execution tailored to channel strategies to boost performance and conversion. Guided and executed design of websites and landing pages balancing aesthetics and function. Provided creative leadership to a team of 8+, ensuring collaboration and innovation across project lifecycles.

Art Director at Contraste Digital

November 1, 2019 - June 30, 2020

Redesigned company’s global brand identity and optimized creative workflows, leading a team of designers producing strategic marketing assets across client accounts — including paid ads, web design, packaging, and social media. Led integrated content strategy and production delivering cohesive, high-impact campaigns across digital platforms. Created branding, packaging, web, and e-commerce marketing visuals from concept to execution. Provided creative leadership that ensured quality and consistency.

Lead Designer at Jean

March 1, 2019 - October 31, 2019

Created branding, packaging, web, e-commerce, and marketing visuals from concept to execution. Led and coached a team of 6 designers, ensuring quality and consistency across deliverables. Crafted cohesive brand experiences through complete branding, websites, and social media content. Designed tailored BTL strategy presentations and pitch decks aligned with campaign goals for top clients including Red-Bull, Heineken, Budlight, and Amstel.

Art Director at Jean

January 1, 2019 - March 31, 2019

Built and optimized creative team structure, streamlining operations with standardized design processes. Directed multimedia content creation including photoshoots and video ensuring brand fidelity and polished execution. Guided and executed design of websites and landing pages balancing aesthetics with function. Provided creative leadership to a team of 8+, ensuring collaboration and innovation across project lifecycles. Redesigned company brand identity and optimized creative workflows, leading a team to deliver strategic marketing assets across client accounts.

Graphic Designer at SUPER

March 1, 2017 - December 31, 2018

Delivered full-scope branding, digital content, and custom BTL presentations for high-profile clients blending design and copy to support strategy and sales. Led development of impactful branding and packaging, mentoring design teams to uphold creative quality and consistency.