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Hi! I'm Ivana Bekvalac, a results-driven Senior UX/UI specialist and Product Designer with over 7 years of experience creating scalable, user-focused digital experiences across various industries such as Fintech, Web3, SaaS, E-commerce, Health, Retail, Education, and Agri-tech. I specialize in leading full design lifecycles, from user research and ideation to prototyping, testing, and implementation. I'm passionate about crafting intuitive onboarding flows, data-rich dashboards, and robust design systems using tools like Figma, Sketch, and Adobe XD. I also bridge the gap between user needs and engineering constraints as a Product Owner and Requirements Engineer, ensuring impactful solutions that delight users and meet business goals.…Hi! I'm Ivana Bekvalac, a results-driven Senior UX/UI specialist and Product Designer with over 7 years of experience creating scalable, user-focused digital experiences across various industries such as Fintech, Web3, SaaS, E-commerce, Health, Retail, Education, and Agri-tech. I specialize in leading full design lifecycles, from user research and ideation to prototyping, testing, and implementation. I'm passionate about crafting intuitive onboarding flows, data-rich dashboards, and robust design systems using tools like Figma, Sketch, and Adobe XD. I also bridge the gap between user needs and engineering constraints as a Product Owner and Requirements Engineer, ensuring impactful solutions that delight users and meet business goals.

Ivana Bekvalac

UX Designer, UI Designer, Product Designer, +2

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Hi! I'm Ivana Bekvalac, a results-driven Senior UX/UI specialist and Product Designer with over 7 years of experience creating scalable, user-focused digital experiences across various industries such as Fintech, Web3, SaaS, E-commerce, Health, Retail, Education, and Agri-tech. I specialize in leading full design lifecycles, from user research and ideation to prototyping, testing, and implementation. I'm passionate about crafting intuitive onboarding flows, data-rich dashboards, and robust design systems using tools like Figma, Sketch, and Adobe XD. I also bridge the gap between user needs and engineering constraints as a Product Owner and Requirements Engineer, ensuring impactful solutions that delight users and meet business goals.…Hi! I'm Ivana Bekvalac, a results-driven Senior UX/UI specialist and Product Designer with over 7 years of experience creating scalable, user-focused digital experiences across various industries such as Fintech, Web3, SaaS, E-commerce, Health, Retail, Education, and Agri-tech. I specialize in leading full design lifecycles, from user research and ideation to prototyping, testing, and implementation. I'm passionate about crafting intuitive onboarding flows, data-rich dashboards, and robust design systems using tools like Figma, Sketch, and Adobe XD. I also bridge the gap between user needs and engineering constraints as a Product Owner and Requirements Engineer, ensuring impactful solutions that delight users and meet business goals.

Available to hire

Hi! I’m Ivana Bekvalac, a results-driven Senior UX/UI specialist and Product Designer with over 7 years of experience creating scalable, user-focused digital experiences across various industries such as Fintech, Web3, SaaS, E-commerce, Health, Retail, Education, and Agri-tech. I specialize in leading full design lifecycles, from user research and ideation to prototyping, testing, and implementation.

I’m passionate about crafting intuitive onboarding flows, data-rich dashboards, and robust design systems using tools like Figma, Sketch, and Adobe XD. I also bridge the gap between user needs and engineering constraints as a Product Owner and Requirements Engineer, ensuring impactful solutions that delight users and meet business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

German

Advanced

Portuguese

Intermediate

Work Experience

Senior UX/UI Designer at Rewardly.tech — Real-Time Compensation Benchmarking Platform

November 1, 2024 - June 30, 2025

Led the design of user-friendly onboarding and wallet abstraction UX to simplify complex crypto interactions, increasing first-time user conversions by over 30%. Integrated fiat payment flows and gasless transaction processes to bridge Web2 and Web3 user experiences. Enhanced user retention and engagement through gamification features like XP systems, leaderboards, and rewards. Created interactive tutorials and educational content for non-crypto users. Collaborated closely with blockchain engineers to ensure seamless integration between UX and blockchain technology.

UX/UI & Product Designer at OVERTIME – Decentralized Web3 Sports Betting Platform

April 1, 2021 - June 20, 2024

Successfully transitioned from QA and requirements engineering roles into product ownership and UX/UI design. Managed end-to-end product design cycles including requirement gathering, technical documentation, prototyping, and final product delivery. Directed creation of detailed user stories and agile processes, driving alignment across design, product management, and engineering teams. Developed scalable front-end UI designs, improving usability and client satisfaction and accelerating product development timelines. Facilitated effective cross-functional collaboration delivering B2B solutions on time and exceeding client expectations.

UX/UI Designer / Product Owner at Rodyna - Enterprise B2B Software Development

September 1, 2017 - October 31, 2021

Led end-to-end UX design for a complex, data-rich SaaS platform enhancing usability and accessibility for HR analytics. Conducted user research through interviews, surveys, and usability tests with HR professionals to identify pain points and inform design. Redesigned user onboarding and analytics dashboards, reducing initial user drop-off by 15% and increasing activation. Developed a scalable Figma design system promoting design consistency, faster engineering handoff, and product scalability. Collaborated with product managers, data scientists, and engineers to deliver responsive, high-quality user interfaces.

UX Researcher / Growth Strategist at MyTrendyPhone - E-commerce Platform

October 1, 2010 - September 30, 2017

Led UX research and customer journey optimization, significantly increasing conversion rates through strategic A/B testing and iterative design improvements. Translated customer service insights into actionable UX enhancements, reducing churn and improving retention. Coordinated cross-disciplinary teams including marketing, product, and tech to implement user-centered strategies backed by qualitative and quantitative data. Managed customer service improvement initiatives to optimize product usability, customer experience, and operational efficiency.

UX/UI & Product Designer at THALESMARKETS Prediction Markets & DeFi Options Protocol

April 1, 2021 - June 20, 2024

Designed intuitive, accessible user experiences for complex DeFi financial products, including binary options trading, prediction markets, and staking vaults. Developed a unified design system standardizing interactions across multiple decentralized applications. Simplified probability visualizations and transactional flows to improve comprehension and trust for new and existing users. Led iterative usability testing to validate design solutions and align with user expectations and product strategy. Collaborated closely with smart contract developers to align interface designs with on-chain functionalities.