Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Esteban Contreras, a Documentary Filmmaker turned Product Designer who has honed the ability to listen deeply, ask the right questions, and uncover stories that truly connect. My design work blends empathy-led UX strategy with cutting-edge generative AI tools to create meaningful and measurable user experiences. I specialize in designing AI-powered products and UX strategies that feel human and prioritize user needs, leveraging contemporary design systems to craft impactful digital solutions.…I'm Esteban Contreras, a Documentary Filmmaker turned Product Designer who has honed the ability to listen deeply, ask the right questions, and uncover stories that truly connect. My design work blends empathy-led UX strategy with cutting-edge generative AI tools to create meaningful and measurable user experiences. I specialize in designing AI-powered products and UX strategies that feel human and prioritize user needs, leveraging contemporary design systems to craft impactful digital solutions.

Esteban Contreras

Product Designer, UX Designer, UI Designer, +1





I'm Esteban Contreras, a Documentary Filmmaker turned Product Designer who has honed the ability to listen deeply, ask the right questions, and uncover stories that truly connect. My design work blends empathy-led UX strategy with cutting-edge generative AI tools to create meaningful and measurable user experiences. I specialize in designing AI-powered products and UX strategies that feel human and prioritize user needs, leveraging contemporary design systems to craft impactful digital solutions.…I'm Esteban Contreras, a Documentary Filmmaker turned Product Designer who has honed the ability to listen deeply, ask the right questions, and uncover stories that truly connect. My design work blends empathy-led UX strategy with cutting-edge generative AI tools to create meaningful and measurable user experiences. I specialize in designing AI-powered products and UX strategies that feel human and prioritize user needs, leveraging contemporary design systems to craft impactful digital solutions.

Available to hire

I’m Esteban Contreras, a Documentary Filmmaker turned Product Designer who has honed the ability to listen deeply, ask the right questions, and uncover stories that truly connect. My design work blends empathy-led UX strategy with cutting-edge generative AI tools to create meaningful and measurable user experiences.

I specialize in designing AI-powered products and UX strategies that feel human and prioritize user needs, leveraging contemporary design systems to craft impactful digital solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Lead UI/UX & Product Designer at Digital Deals, Dev Startup

January 1, 2024 - December 31, 2025

Led UX strategy for a multi-disciplinary team of 5 developers and marketers, executing 5+ high-impact digital products with a conversion optimization approach in English and Spanish. Managed the full design lifecycle from research to handoff, including wireframes, prototyping, design systems, and usability testing. Accelerated workflows by 30% through integrating AI-powered prototyping tools and LLM insights.

Lead UI/UX & Product Designer at Digital Deals, Dev Startup

January 1, 2024 - December 31, 2025

Led UX strategy for a multi-disciplinary team of 5 developers and marketers, executing 5+ high-impact digital products with a conversion optimization approach in English and Spanish. Managed full design lifecycle from research to handoff, including wireframes, prototyping, design systems, and usability testing. Accelerated workflows by 30% by integrating AI-powered prototyping tools and LLM insights.

Product Designer (UX & Product Strategy) at Hafaspot, Outdoors App

January 1, 2023 - December 31, 2024

Collaborated with the CEO on product vision and go-to-market strategy for 60% market expansion with a $150K+ budget across Latin American and US markets. Designed end-to-end mobile and web experiences, collaborating with PMs, developers, and C-level stakeholders. Shaped product strategy and optimized ecommerce and CMS platforms tailored for different US and Mexican market shopping behaviors.

Product Designer (UX & Product Strategy) at Hafaspot, Outdoors App

January 1, 2023 - December 31, 2024

Collaborated with CEO on product vision and go-to-market strategy for 60% market expansion with $150K+ budget across Latin American and US markets. Designed end-to-end mobile and web experiences, working with PMs, developers, and C-level stakeholders. Shaped product strategy and optimized ecommerce/CMS platforms for different US and Mexican market shopping behaviors.

Web Content Specialist & Digital Designer at De Fiscal, Law Firm

January 1, 2022 - December 31, 2023

Designed and launched the firm’s entire digital ecosystem, including web presence and internal CRM tools, enhancing digital reach by over 50% and serving 100+ legal clients. Built responsive UI and user-centric CMS workflows improving administrative usability and client satisfaction, with accompanying staff training materials. Applied design thinking to internal communications and workflows, boosting efficiency by over 50% for 40+ staff members.

Web Content Specialist & Digital Designer at De Fiscal, Law Firm

January 1, 2022 - December 31, 2023

Designed and launched the firm's entire digital ecosystem from web presence to internal CRM tools, enhancing digital reach by over 50% and serving 100+ legal clients. Built responsive UI and user-centric CMS workflows that improved admin usability and client satisfaction, including staff training materials. Applied design thinking to internal communications and workflows, improving efficiency by over 50% for 40+ staff members.

Multimedia Intern – Digital Storytelling & Journalism at Grupo Reforma

January 1, 2021 - December 31, 2021

Supported live news content production under tight deadlines and pioneered new newsroom formats while mastering rapid iteration under pressure. Produced 10+ digital documentaries focused on marginalized communities, developing cultural competency and user advocacy skills which inform design decisions.

Multimedia Intern - Digital Storytelling & Journalism at Grupo Reforma

January 1, 2021 - December 31, 2021

Supported live news content under tight deadlines, pioneering new formats for the newsroom and mastering rapid iteration under pressure. Produced 10+ digital documentaries on marginalized communities, developing cultural competency and user advocacy skills that inform design decisions.