Available to hire
I am Joy Samuel Asuquo, a certified and versatile UI/UX designer with 3 years of experience creating intuitive, user-centered digital products across web and mobile platforms. I also bring 2 years of hands-on QA testing to ensure products are reliable, accessible, and easy to use.
I collaborate with product managers, engineers, researchers, and stakeholders to translate complex challenges into elegant interfaces and scalable design systems. I am passionate about usability, accessibility, and delivering measurable improvements in user engagement and satisfaction.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Designer at Click Ridee
March 1, 2026 - PresentDefined and evolved UX patterns, reusable components, and design guidelines to ensure consistent, scalable experiences across AI-assisted and digital products, improving design efficiency by 30%. Collaborated with Product Managers, Engineers, Researchers, and stakeholders to transform complex user and business challenges into intuitive, user-centered solutions that increased user engagement by 25%. Created end-to-end design deliverables including user journeys, wireframes, interactive prototypes, and high-fidelity interfaces, enabling faster validation and smoother developer handoff. Modernized product interfaces by applying scalable design systems and reusable UI components, ensuring visual consistency, accessibility, and a cohesive user experience across platforms. Leveraged user research, usability testing, analytics, and customer feedback to validate design decisions, iterate on solutions, and improve product adoption and user satisfaction by 20%.
UI/UX Designer / QA at Novada Tech
October 1, 2025 - February 1, 2026Designed and refined intuitive user interfaces for responsive web and mobile applications, delivering seamless and user-centered experiences. Collaborated closely with Product Managers and Engineers to ensure design solutions were technically feasible, scalable, and aligned with business objectives. Conducted user research, usability testing, and design validation to gather actionable insights and iterate on product experiences. Developed and maintained scalable design systems, including reusable components, style guides, and documentation to ensure consistency across products. Created visually engaging, accessible, and functional layouts that improved usability, enhanced user satisfaction, and supported product growth.
UI/UX Designer at Doxa Tech
January 31, 2025 - July 22, 2025Designed a user-friendly interface for the JoyPay mobile app, a financial platform facilitating international transactions across multiple countries. Conducted user research, including surveys and usability testing, to improve overall user satisfaction by 20%. Implemented best design practices, contributing to the app growth to over 100,000 active users within the first year of launch.
UI/UX Designer at Cardio Nigeria
December 31, 2024 - July 22, 2025Led the design of responsive web and mobile dashboard for Cardio, a repair tracking system aimed at enhancing user experience for car owners. Led the redesign of key features, resulting in a 20% decrease in user error rates and a 15% improvement. Implemented real-time notifications for service updates. Conducted user testing to refine design elements and improve engagement by 30%. Collaborated with developers to ensure accurate execution of design specifications.
UI/UX Designer at Doxa Tech
December 1, 2024 - January 31, 2025Designed user-friendly interface for JoyPay mobile financial app facilitating international transactions. Conducted user research and usability testing, improving user satisfaction by 20%. Applied best design practices contributing to app growth to 100,000+ active users in the first year.
UI/UX Designer at Doxa Tech
December 1, 2024 - January 31, 2025Designed a user-friendly interface for the JoyPay mobile app facilitating international transactions. Conducted user research including surveys and usability testing, improving user satisfaction by 20%. Implemented best design practices contributing to app growth to over 100,000 active users in the first year.
UI/UX Designer at Doxa Tech
December 1, 2024 - January 31, 2025Designed a user-friendly interface for JoyPay mobile app facilitating international financial transactions. Conducted user research and usability testing improving user satisfaction by 20%. Implemented best practices that contributed to rapid growth reaching over 100,000 active users within first year.
Product Designer at Brainzcode Information Technology
October 1, 2024 - March 1, 2025Conducted user research to understand user behaviors, needs, and motivations. Created wireframes, user flows, and prototypes to effectively communicate design ideas. Designed visually stunning and user-friendly interfaces for web and mobile applications. Developed and maintained a consistent design system and style guide. Iterated on designs based on user feedback and data analytics. Worked closely with product managers and developers to ensure design vision was executed accurately. Designed landing pages, websites, mobile apps, and dashboards for global clients, supporting products used by 15,000+ users across multiple industries. Collaborated with stakeholders and product teams to deliver user-centered design solutions, improving client satisfaction and conversion rates by 33%+.
UI/UX Designer at Agroplus Sierra Leone
May 31, 2024 - July 22, 2025Conducted user research with farm managers to understand operational needs, resulting in 40% increase in user satisfaction. Created responsive web and mobile dashboards for livestock tracking and management. Designed user-friendly interfaces to streamline farm operations, reducing task completion time by 25%. Implemented accessibility and usability testing to refine dashboards.
UI/UX Designer at NoqNoq United States
May 31, 2024 - July 22, 2025Designed an intuitive interface for managing birthday and donation reminders by improving user engagement by 35%. Developed prototypes and conducted research to optimize user experience. Collaborated with developers to implement UI/UX solutions, reducing development turnaround time by 20%.
UI/UX Designer at NoqNoq United States
February 1, 2024 - May 31, 2024Designed an intuitive interface for managing birthday and donation reminders, increasing user engagement by 35%. Developed prototypes and conducted user research to optimize experience. Collaborated with developers to reduce development turnaround time by 20%.
UI/UX Designer at NoqNoq United States
February 1, 2024 - May 31, 2024Designed an intuitive interface for managing birthday and donation reminders improving user engagement by 35%. Developed prototypes and conducted user experience research. Collaborated with developers to implement UI/UX solutions reducing development turnaround time by 20%.
UI/UX Designer at NoqNoq United States
February 1, 2024 - May 31, 2024Designed an intuitive interface for managing birthday and donation reminders, improving user engagement by 35%. Developed prototypes and conducted user research to optimize experience. Collaborated with developers to implement UI/UX solutions, reducing development turnaround time by 20%.
UI/UX Designer at Cardio Nigeria
September 1, 2023 - April 27, 2024Led design of responsive car repair tracking dashboards, reducing user errors by 20% and improving key features by 15%. Implemented real-time service notifications. Conducted user testing, boosting engagement by 30%. Collaborated closely with developers to ensure design accuracy.
UI/UX Designer at Cardio Nigeria
September 1, 2023 - April 27, 2024Led design of responsive web and mobile dashboard for Cardio, a repair tracking system for car owners. Redesigned key features reducing user error rates by 20% and improving overall system performance by 15%. Implemented real-time notifications for service updates. Conducted user testing to refine designs and improve engagement by 30%. Collaborated closely with developers for accurate implementation.
UI/UX Designer at Duefile Nigeria
August 31, 2023 - July 22, 2025Designed an intuitive interface for contract automation to streamline contract management workflow. Designed onboarding flow and mobile accessibility, contributing to 15% boost in user retention within the first 60 days. Built a role-based user management system for enhanced security and accessibility.
UI/UX Designer at Ernest Bai Koroma (University of Science and Technology) Sierra Leone
August 31, 2023 - July 22, 2025Designed student and faculty dashboards to streamline academic management of over 5,000+ students and faculty, enhancing operational efficiency by 40%. Created wireframes and high-fidelity prototypes for intuitive navigation. Collaborated with cross-functional teams including developers and academic staff to iterate and refine designs, resulting in a 25% reduction in user onboarding time.
UI/UX Designer at Cardio Nigeria
August 1, 2023 - September 30, 2024Led design of responsive web and mobile dashboard for a repair tracking system enhancing user experience for car owners. Redesigned key features reducing user error rates by 20% and improving performance by 15%. Implemented real-time notifications for service updates. Conducted user testing improving engagement by 30%. Collaborated with developers ensuring design specification accuracy.
UI/UX Designer at Ernest Bai Koroma (University of Science and Technology) Sierra Leone
August 1, 2023 - May 31, 2024Designed student and faculty dashboards streamlining academic management for over 5,000 users, improving operational efficiency by 40%. Created wireframes and high-fidelity prototypes for intuitive navigation. Collaborated with cross-functional teams to refine designs, reducing user onboarding time by 25%.
Founding UI/UX Designer at Etcetera Plc
June 1, 2023 - April 1, 2024Designed mobile apps, landing pages, and dashboards for a multi-sided eCommerce platform serving 20,000+ users (customers, vendors, riders). Increased conversion and checkout completion rates by 29%+ through UX optimization and usability improvements. Collaborated with product managers and developers to streamline user flows across all user types. Created wireframes, high-fidelity designs, and Figma prototypes, ensuring consistency and smooth developer handoff.
UI/UX Designer at Duefile Nigeria
June 1, 2023 - August 31, 2023Designed intuitive contract automation interfaces, streamlining management workflow. Improved onboarding flow and mobile accessibility, boosting user retention by 15% in 60 days. Built role-based user management for enhanced security.
UI/UX Designer at Duefile Nigeria
June 1, 2023 - August 31, 2024Designed an intuitive interface for contract automation streamlining contract management workflow. Designed onboarding flow and mobile accessibility contributing to a 15% boost in user retention within 60 days. Built a role-based user management system enhancing security and accessibility.
UI/UX Designer at Etcetera Plc Nigeria
June 1, 2023 - October 31, 2023Designed and implemented a chat system with AI-driven features for an e-commerce platform, improving product development by 30%. Designed e-commerce flows focused on conversion enhancing sales funnel performance. Conducted usability testing with 50+ users, identifying UX issues that raised customer satisfaction scores by 20%. Created responsive and reusable UI elements in Figma, reducing design to development handoff time by 40%.
UI/UX Designer at Duefile Nigeria
June 1, 2023 - August 31, 2023Designed an intuitive interface for contract automation to streamline contract management workflow. Developed onboarding flow and mobile accessibility, boosting user retention by 15% within first 60 days. Built role-based user management system for enhanced security and accessibility.
UI/UX Designer at Ernest Bai Koroma (University of Science and Technology) Sierra Leone
May 1, 2023 - August 31, 2023Designed student and faculty dashboards to streamline academic management for 5,000+ users, enhancing efficiency by 40%. Created wireframes and high-fidelity prototypes for intuitive navigation. Collaborated with cross-functional teams to refine designs, reducing user onboarding time by 25%.
UI/UX Designer at Agroplus Sierra Leone
February 1, 2023 - May 31, 2024Conducted user research with farm managers, increasing user satisfaction by 40%. Created responsive dashboards for livestock tracking and management. Designed user-friendly interfaces to streamline farm operations, reducing task completion time by 25%. Implemented accessibility and usability testing to refine dashboards.
UI/UX Designer at Agroplus Sierra Leone
February 1, 2023 - May 31, 2024Conducted user research with farm managers that increased user satisfaction by 40%. Created responsive web and mobile dashboards for livestock tracking and management. Designed user-friendly interfaces streamlining farm operations, reducing task completion time by 25%. Implemented accessibility and usability testing to refine dashboards.
UI/UX Designer at Preneux Technology Limited Nigeria
February 1, 2023 - December 31, 2023Designed over 50 UI screens for a platform connecting global companies with top talent, improving user onboarding efficiency by 35%. Designed scalable design systems and reusable UI components. Created and iterated on over 30 responsive web and mobile screens, enhancing recruiter and candidate engagement by 25%. Led design process from concept to implementation, refining UI based on user testing and stakeholder research with 60+ participants leading to 20% improvement in talent placements success rate. Implemented visual design improvements across key user touchpoints.
UI/UX Designer at Agroplus Sierra Leone
February 1, 2023 - May 31, 2024Conducted user research with farm managers to understand operational needs, resulting in a 40% increase in user satisfaction. Created responsive web and mobile dashboards for livestock tracking and management. Designed user-friendly interfaces to streamline farm operations, reducing task completion time by 25%. Implemented accessibility and usability testing to refine dashboards.
UI/UX Designer at Google Developer Student Club (University of Calabar) Nigeria
January 31, 2023 - July 22, 2025Spearheaded the end-to-end design of 5+ web and mobile applications for student-led tech projects, enhancing usability and interface consistency across platforms. Designed responsive UI components using Figma, boosting design handoff efficiency by 50%. Led weekly design review sessions, increasing peer feedback integration by 60% and accelerating project turnaround. Created digital assets for events and workshops, increasing participation.
UI/UX Designer at Upwork United States
January 1, 2023 - August 31, 2023Conducted research, wireframing, prototyping, and delivered high-fidelity prototypes using Figma across fintech, edtech, healthcare, and e-commerce domains. Completed 5+ client projects achieving 98% client satisfaction and top-rated plus status. Designed intuitive interfaces and user journeys increasing user engagement by 35% within 3 months.
UI/UX Designer at Ernest Bai Koroma (University of Science and Technology) Sierra Leone
January 1, 2023 - May 31, 2023Designed student and faculty dashboards to streamline academic management for over 5,000 users, improving operational efficiency by 40%. Created wireframes and high-fidelity prototypes for intuitive navigation. Collaborated with developers and academic staff to iterate and refine designs, reducing onboarding time by 25%.
UI/UX Designer at Google Developer Student Club (University of Calabar) Nigeria
December 1, 2022 - January 31, 2023Led end-to-end design of 5+ web and mobile applications for student-led tech projects, improving usability and UI consistency. Created responsive UI components in Figma, boosting design handoff efficiency by 50%. Led weekly design review sessions, increasing peer feedback integration by 60% and accelerating project turnaround. Created digital assets for events and workshops, increasing participation.
UI/UX Designer at Google Developer Student Club (University of Calabar) Nigeria
December 1, 2022 - January 31, 2023Led end-to-end design of 5+ web and mobile applications for student-led tech projects, enhancing usability and interface consistency. Designed responsive UI components with Figma, increasing design handoff efficiency by 50%. Led weekly design review sessions, increasing peer feedback integration by 60% and accelerating project turnaround. Created digital assets for events and workshops, boosting participation.
UI/UX Designer at Upwork United States
October 31, 2022 - July 22, 2025Conducted research, wireframing, prototyping, and high-fidelity prototypes in Figma. Delivered 5+ client projects across fintech, edtech, healthcare, and e-commerce domains, achieving 98% client satisfaction and maintaining top-rated plus status. Designed intuitive interfaces and user journeys that increased user engagement by 35% on average within 3 months of implementation.
UI/UX Designer at Upwork United States
August 1, 2022 - October 31, 2022Conducted research, wireframing, prototyping, and high-fidelity designs in Figma. Delivered 5+ client projects across fintech, edtech, healthcare, and e-commerce domains, achieving 98% client satisfaction and maintaining top-rated plus status. Designed intuitive interfaces and user journeys that increased user engagement by 35% within 3 months.
UI/UX Designer at Upwork United States
August 1, 2022 - October 31, 2022Conducted research, wireframing, prototyping, and high-fidelity prototypes in Figma. Delivered 5+ client projects across fintech, edtech, healthcare, and e-commerce domains, achieving 98% client satisfaction and maintaining top-rated plus status. Designed intuitive interfaces and user journeys that increased user engagement by 35% on average within 3 months of implementation.
UI/UX Designer at Preneux Technology Limited Nigeria
June 30, 2022 - July 22, 2025Designed over 50 UI screens for Preneux, a platform connecting global companies with top talent, enhancing user onboarding efficiency by 35%. Designed scalable design systems and reusable UI components, reducing design iteration times. Created and iterated on over 30+ responsive web and mobile screens, improving recruiter and candidate engagement by 25%. Led the design process from concept to implementation, refining UI based on user testing. Conducted user research and interviews with 60+ stakeholders, leading to 20% improvement in talent placements success rate. Implemented visual design improvements across key user touchpoints.
UI/UX Designer at Google Developer Student Club (University of Calabar) Nigeria
March 1, 2022 - January 31, 2023Led end-to-end design of 5+ web and mobile applications for student-led tech projects, enhancing usability and interface consistency. Designed responsive UI components in Figma boosting handoff efficiency by 50%. Led weekly design review sessions increasing peer feedback integration by 60%. Created digital assets for events and workshops, increasing participation.
UI/UX Designer at Preneux Technology Limited Nigeria
February 1, 2022 - June 30, 2022Designed over 50 UI screens for a global talent platform, improving user onboarding efficiency by 35%. Developed scalable design systems and reusable UI components. Iterated on 30+ responsive web and mobile screens, enhancing recruiter and candidate engagement by 25%. Led design from concept to implementation, refining UI based on user testing and stakeholder interviews, leading to a 20% improvement in talent placement success. Implemented visual design improvements across key touchpoints.
UI/UX Designer at Preneux Technology Limited Nigeria
February 1, 2022 - June 30, 2022Designed over 50 UI screens for Preneux platform to connect global companies with top talent, enhancing user onboarding efficiency by 35%. Developed scalable design systems and reusable UI components. Created and iterated on over 30 responsive web and mobile screens, improving recruiter and candidate engagement by 25%. Led design process from concept to implementation, refining UI based on user testing. Conducted user research and interviews with 60+ stakeholders, improving talent placement success rate by 20%. Implemented visual design improvements across key touchpoints.
UI/UX Designer at Etcetera Plc Nigeria
October 31, 2021 - July 22, 2025Designed and implemented a chat system with AI-driven features for an e-commerce platform, improving product development by 30%. Designed e-commerce flows focusing on conversion to enhance sales funnel performance. Conducted usability testing with 50+ users, identifying UX issues that improved customer satisfaction scores by 20%. Created responsive and reusable UI elements for online stores in Figma, reducing design to development handoff time by 40%.
UI/UX Designer at Etcetera Plc Nigeria
June 1, 2021 - October 31, 2021Designed and implemented a chat system with AI-driven features for an e-commerce platform, improving product development by 30%. Designed e-commerce flows to enhance conversion and sales funnel performance. Conducted usability testing with over 50 users, improving customer satisfaction by 20%. Created responsive and reusable UI elements in Figma, reducing design to development handoff by 40%.
UI/UX Designer at Etcetera Plc Nigeria
June 1, 2021 - October 31, 2021Designed and implemented a chat system with AI-driven features for an e-commerce platform, improving product development by 30%. Designed e-commerce flows focusing on conversion to enhance sales funnel performance. Conducted usability testing with over 50 users, identifying UX issues that improved customer satisfaction scores by 20%. Created responsive and reusable UI elements in Figma, reducing design to development handoff time by 40%.
Education
Bachelor of Science at University of Calabar
April 1, 2018 - December 31, 2023Bachelor of Science at University of Calabar
April 1, 2018 - December 31, 2023Bachelor of Science at University of Calabar
April 1, 2018 - December 31, 2023Bachelor of Science at University of Calabar
April 1, 2018 - December 31, 2023Bachelor of Science (BSc) in Human Physiology at University of Calabar
April 1, 2018 - December 1, 2023Virtual Foundations of User Experience (UX) Design at Google (Coursera)
March 1, 2024 - October 1, 2024Virtual Foundations of Project Management at Google (Coursera)
January 1, 2022 - February 1, 2024Qualifications
Foundation of User Experience (UX) Design
January 1, 2024 - February 29, 2024Foundation of Project Management
January 1, 2024 - February 29, 2024Foundation of User Experience (UX) Design
January 1, 2024 - February 29, 2024Foundation of Project Management
January 1, 2024 - February 29, 2024Foundation of User Experience (UX) Design
January 1, 2024 - February 29, 2024Foundation of Project Management
January 1, 2024 - February 29, 2024Foundation of User Experience (UX) Design
January 1, 2024 - February 29, 2024Foundation of Project Management
January 1, 2024 - February 29, 2024Virtual Foundations of User Experience (UX) Design
March 1, 2024 - October 1, 2024Virtual Foundations of Project Management
January 1, 2022 - February 1, 2024Industry Experience
Software & Internet, Financial Services, Healthcare, Education, Agriculture & Mining, Retail, Professional Services, Non-Profit Organization, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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