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Hi, I'm Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective. I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.…Hi, I'm Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective. I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.

Xareni Sofia García Santiago

Content Creator, Creative Director, Casting Director, +2

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Hi, I'm Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective. I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.…Hi, I'm Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective. I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.

Available to hire

Hi, I’m Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective.

I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Content Creator | Estratega Digital & Visual Storyteller at Proyecto independiente

January 1, 2022 - June 13, 2024

Direction of creative campaigns for SMEs. Audiovisual production, scriptwriting, branding, and social media management. Strategies for brand loyalty and building brand presence. Management of social media.

Post Productora & Realizadora at MVS Noticias Digital (CDMX)

January 1, 2018 - December 31, 2021

Responsible for editorial video imaging for a national digital platform. Coordination of technical teams, editing, and visual narrative journalism. Production of pieces for social platforms and website.

Edición & Casting at Moting (CDMX)

January 1, 2018 - December 31, 2019

Casting for cinema, documentaries, and advertising. Collaboration on castings for Azteca Novelas and CEA Televisa. Management of camera equipment, scouting, and preproduction.

Coordinadora de Comunicación Social at Liconsa (CDMX)

January 1, 2017 - December 31, 2018

Direction of institutional campaigns. Training spokespersons and managing public relations. Supervision of internal audiovisual content.

Content Creator | Estratega Digital & Visual Storyteller at Proyecto independiente

January 1, 2022 - June 6, 2024

Directed creative campaigns for small and medium-sized enterprises (PYMES). Managed audiovisual production, scriptwriting, branding, and social media. Developed strategies for customer loyalty and brand building, including management of social media platforms.

Post Productora & Realizadora at MVS Noticias Digital

January 1, 2018 - December 31, 2021

Responsible for editorial video image for a national digital platform. Coordinated technical teams, video editing, and journalistic visual narrative. Produced content pieces for social media platforms and the company website.

Edición & Casting at MOTING

January 1, 2018 - December 31, 2019

Handled casting for film, documentary, and advertising projects. Collaborated on cast for Azteca Novelas and CEA Televisa. Managed camera equipment, scouting, and preproduction activities.

Coordinadora de Comunicación Social at LICONSA

January 1, 2017 - December 31, 2018

Directed institutional campaign initiatives. Conducted spokesperson training and managed public relations. Supervised internal audiovisual content production.