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Hi, I'm Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective. I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.…Hi, I'm Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective. I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.

Xareni Sofia García Santiago

Content Creator, Creative Director, Casting Director, +2

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Hi, I'm Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective. I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.…Hi, I'm Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective. I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.

Available to hire

Hi, I’m Xareni Sofia García Santiago, a communication and digital marketing strategist with over 6 years of experience crafting campaigns that emotionally connect with audiences and deliver tangible results. My multidisciplinary background in media, music, and visual storytelling allows me to lead projects with a holistic, creative, and human-centered perspective.

I have a passion for blending creativity with strategy, driving brand loyalty, and producing compelling audiovisual content. Whether directing creative campaigns or managing social media, I aim to deliver meaningful impact through innovative communication.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Content Creator | Estratega Digital & Visual Storyteller at Proyecto independiente

January 1, 2022 - June 6, 2024

Directed creative campaigns for small and medium-sized enterprises (PYMES). Managed audiovisual production, scriptwriting, branding, and social media. Developed strategies for customer loyalty and brand building, including management of social media platforms.

Content Creator | Estratega Digital & Visual Storyteller at Proyecto independiente

January 1, 2022 - June 13, 2024

Direction of creative campaigns for SMEs. Audiovisual production, scriptwriting, branding, and social media management. Strategies for brand loyalty and building brand presence. Management of social media.

Edición & Casting at MOTING

January 1, 2018 - December 31, 2019

Handled casting for film, documentary, and advertising projects. Collaborated on cast for Azteca Novelas and CEA Televisa. Managed camera equipment, scouting, and preproduction activities.

Post Productora & Realizadora at MVS Noticias Digital

January 1, 2018 - December 31, 2021

Responsible for editorial video image for a national digital platform. Coordinated technical teams, video editing, and journalistic visual narrative. Produced content pieces for social media platforms and the company website.

Edición & Casting at Moting (CDMX)

January 1, 2018 - December 31, 2019

Casting for cinema, documentaries, and advertising. Collaboration on castings for Azteca Novelas and CEA Televisa. Management of camera equipment, scouting, and preproduction.

Post Productora & Realizadora at MVS Noticias Digital (CDMX)

January 1, 2018 - December 31, 2021

Responsible for editorial video imaging for a national digital platform. Coordination of technical teams, editing, and visual narrative journalism. Production of pieces for social platforms and website.

Coordinadora de Comunicación Social at LICONSA

January 1, 2017 - December 31, 2018

Directed institutional campaign initiatives. Conducted spokesperson training and managed public relations. Supervised internal audiovisual content production.

Coordinadora de Comunicación Social at Liconsa (CDMX)

January 1, 2017 - December 31, 2018

Direction of institutional campaigns. Training spokespersons and managing public relations. Supervision of internal audiovisual content.