I'm a software engineer with over a decade of experience crafting performant, accessible, and scalable frontend solutions. I bring expertise in React, TypeScript, and Next.js, and thrive at the intersection of engineering, design, and marketing. At World of Good Brands, I collaborate across disciplines to deliver high-impact web experiences that support go-to-market strategies, using tools like Headless WordPress VIP, GraphQL, and Figma. I'm passionate about clean code, accessibility, and mentoring teammates, and I take pride in contributing to web platforms that tell a strong product story.

Brian Simpson

I'm a software engineer with over a decade of experience crafting performant, accessible, and scalable frontend solutions. I bring expertise in React, TypeScript, and Next.js, and thrive at the intersection of engineering, design, and marketing. At World of Good Brands, I collaborate across disciplines to deliver high-impact web experiences that support go-to-market strategies, using tools like Headless WordPress VIP, GraphQL, and Figma. I'm passionate about clean code, accessibility, and mentoring teammates, and I take pride in contributing to web platforms that tell a strong product story.

Available to hire

I’m a software engineer with over a decade of experience crafting performant, accessible, and scalable frontend solutions. I bring expertise in React, TypeScript, and Next.js, and thrive at the intersection of engineering, design, and marketing.

At World of Good Brands, I collaborate across disciplines to deliver high-impact web experiences that support go-to-market strategies, using tools like Headless WordPress VIP, GraphQL, and Figma. I’m passionate about clean code, accessibility, and mentoring teammates, and I take pride in contributing to web platforms that tell a strong product story.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Senior Software Engineer at World of Good Brands
January 1, 2021 - June 1, 2024
Collaborated closely with engineers, designers, and marketing stakeholders to build and iterate on key features across multiple web properties. Led code reviews and pair programming sessions to ensure maintainable, well-documented, and accessible React/Next.js code. Built and maintained a custom ad tech library across brands, enabling revenue-driving, performant ad experiences. Helped define and implement a company-wide design system, improving speed, consistency, and collaboration between engineering and design.
Software Engineer at Leaf Group
January 1, 2017 - January 1, 2021
Created and maintained a reusable Vue.js/Storybook component library, improving UI development velocity and quality. Led successful Core Web Vitals optimization across all brands, using analytics and custom monitoring to ensure sustained performance. Participated in early-stage feature discovery and collaborated with product/design to assess feasibility and deliver MVPs with polish.
Front-End Developer at Demand Media
January 1, 2012 - January 1, 2017
Led front-end development for eHow’s international websites, ensuring seamless user experiences. Collaborated with design and product teams across multiple time zones to streamline the deployment process.
Senior Software Engineer at World of Good Brands
January 1, 2021 - June 11, 2024
Collaborate closely with engineers, designers, and marketing stakeholders to build and iterate on key features across multiple web properties. Lead code reviews and pair programming sessions to ensure maintainable, well-documented, and accessible React/Next.js code. Build and maintain a custom ad tech library across brands, enabling revenue-driving, performant ad experiences. Help define and implement a company-wide design system, improving speed, consistency, and collaboration between engineering and design.
Software Engineer at Leaf Group
January 1, 2017 - January 1, 2021
Created and maintained a reusable Vue.js/Storybook component library, improving UI development velocity and quality. Led successful Core Web Vitals optimization across all brands, using analytics and custom monitoring to ensure sustained performance. Participated in early-stage feature discovery and collaborated with product/design to assess feasibility and deliver MVPs with polish.
Front-End Developer at Demand Media
January 1, 2012 - January 1, 2017
Led front-end development for eHow’s international websites, ensuring seamless user experiences. Collaborated with design and product teams across multiple time zones to streamline the deployment process.
Senior Software Engineer at Leaf Group
January 1, 2017 - January 1, 2021
Created and maintained a reusable Vue.js/Storybook component library, improving UI development velocity and quality. Led successful Core Web Vitals optimization across all brands, using analytics and custom monitoring to ensure sustained performance. Participated in early-stage feature discovery and collaborated with product/design to assess feasibility and deliver MVPs with polish.

Education

Bachelor of Science at Napier University, Edinburgh, UK
January 1, 1999 - December 31, 1999
Bachelor of Science at Napier University
January 1, 1999 - December 31, 1999
Bachelor of Science in Computing Studies at Napier University
January 11, 2030 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Consumer Goods, Professional Services, Retail