Hi, I'm Lucy Whiteley, a passionate and versatile freelance writer with over a decade of experience crafting compelling copy and content. I love using emotive and creative language to tell stories that give individual brands a distinctive voice. Whether it's working on blogs, product descriptions, or editorial content, I thrive on bringing ideas to life while meeting deadlines with precision. With a background in journalism and content marketing, I have had the pleasure of collaborating with a wide range of clients from various industries including luxury lifestyle, property, healthcare, and retail. I’m a self-motivated and adaptable professional who enjoys teamwork and building strong client relationships, always aiming to deliver high standards in everything I do.

Lucy Whiteley

Hi, I'm Lucy Whiteley, a passionate and versatile freelance writer with over a decade of experience crafting compelling copy and content. I love using emotive and creative language to tell stories that give individual brands a distinctive voice. Whether it's working on blogs, product descriptions, or editorial content, I thrive on bringing ideas to life while meeting deadlines with precision. With a background in journalism and content marketing, I have had the pleasure of collaborating with a wide range of clients from various industries including luxury lifestyle, property, healthcare, and retail. I’m a self-motivated and adaptable professional who enjoys teamwork and building strong client relationships, always aiming to deliver high standards in everything I do.

Available to hire

Hi, I’m Lucy Whiteley, a passionate and versatile freelance writer with over a decade of experience crafting compelling copy and content. I love using emotive and creative language to tell stories that give individual brands a distinctive voice. Whether it’s working on blogs, product descriptions, or editorial content, I thrive on bringing ideas to life while meeting deadlines with precision.

With a background in journalism and content marketing, I have had the pleasure of collaborating with a wide range of clients from various industries including luxury lifestyle, property, healthcare, and retail. I’m a self-motivated and adaptable professional who enjoys teamwork and building strong client relationships, always aiming to deliver high standards in everything I do.

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Language

English
Fluent

Work Experience

Freelance Writer at Various
November 1, 2017 - June 7, 2024
Responsible for business development including securing contracts and maintaining demand from clients. Produced blogs, website copy, product and destination descriptions, emails, brochures, and slogans for a diverse range of clients. Worked closely with briefs to ensure client satisfaction, including projects for notable brands such as Louis Vuitton UK, Nespresso, John Lewis, Standard Chartered, Bud Light, and Avant Homes.
Editorial Assistant | Writer | Editor | Head of Content at Iceberg Digital
July 1, 2015 - November 1, 2017
Progressed from editorial assistant to head of content within a content marketing agency focused on the property sector. Managed monthly luxury lifestyle magazines, weekly blogs, advertising copy, and marketing content for national brands. Acted as editor for multiple publications, overseen the full production process, department management including sourcing, editing, and creating content. Maintained editorial calendar and managed staff workloads and timelines. Liaised frequently with PR companies to build brand relationships, handled rights and permissions, digital image use, and page layout software. Networked and conducted interviews with personalities and completed luxury hotel and restaurant review trips. Commissioned content from freelance writers.
Digital Freelance Fashion Writer at The Idle Man
January 1, 2015 - May 31, 2015
Provided freelance writing for digital fashion content.
Digital Editorial Intern at Licklist
January 1, 2015 - March 31, 2015
Supported digital editorial team with content related tasks.
News Editor at The Tab Nottingham Trent University Newspaper
February 1, 2014 - May 31, 2015
Managed news editorial content and activities.

Education

BA (Hons) at Nottingham Trent University
January 1, 2012 - December 31, 2015
A-levels at Sele School, Hertford
January 1, 2010 - December 31, 2012

Qualifications

Social Media for Business Course
January 1, 2017 - December 31, 2017

Industry Experience

Media & Entertainment, Real Estate & Construction, Healthcare, Financial Services, Retail, Travel & Hospitality