Hi, I’m Karina Diaz — a Senior Graphic Designer, Art Director, and Illustrator based in Sydney. I’ve been creating visual identities, campaigns, and marketing materials for over 18 years, working with businesses of all sizes — from startups to large organisations.
I specialise in bringing ideas to life across print and digital — whether it’s branding, social media content, editorial design, or illustrations. I’ve worked closely with corporate teams, marketing departments, and creative agencies to design materials that are not only visually strong, but also clear, practical, and tailored to business goals.
I enjoy working on projects that need both creativity and strategy — especially those that involve storytelling, brand consistency, and communicating with professional audiences.
Some of my past and present clients include Amazon AWS & Alexa, Airbnb, Lego, Adidas, Entrepreneur Organization, Little Scientists, Westpac Bank, NIDA, the Colombian Government, Toyota, FedEx, J. Walter Thompson, John Lewis, Pepsi, and Sydney Children’s Hospital.
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