Hi, I'm Masayo! I am a creative professional with over 15 years of experience in digital media, print, branding, packaging, and illustration. I specialise in crafting unique visual identities and product designs that help diverse clients, from small businesses to global brands, stand out. I pride myself on artistic problem-solving skills, creative ideas, and strong work ethics. Throughout my career, I've had the pleasure of working with renowned clients such as Nike, Adidas, and Bloomingdale's, developing everything from web designs and emails to packaging and catalogs. I love collaborating with teams and bringing concepts to life to create engaging and effective designs that resonate with users and customers.…

Masayo Ozawa

5.0 (1 review)

Hi, I'm Masayo! I am a creative professional with over 15 years of experience in digital media, print, branding, packaging, and illustration. I specialise in crafting unique visual identities and product designs that help diverse clients, from small businesses to global brands, stand out. I pride myself on artistic problem-solving skills, creative ideas, and strong work ethics. Throughout my career, I've had the pleasure of working with renowned clients such as Nike, Adidas, and Bloomingdale's, developing everything from web designs and emails to packaging and catalogs. I love collaborating with teams and bringing concepts to life to create engaging and effective designs that resonate with users and customers.…

Available to hire

Hi, I’m Masayo! I am a creative professional with over 15 years of experience in digital media, print, branding, packaging, and illustration. I specialise in crafting unique visual identities and product designs that help diverse clients, from small businesses to global brands, stand out. I pride myself on artistic problem-solving skills, creative ideas, and strong work ethics.

Throughout my career, I’ve had the pleasure of working with renowned clients such as Nike, Adidas, and Bloomingdale’s, developing everything from web designs and emails to packaging and catalogs. I love collaborating with teams and bringing concepts to life to create engaging and effective designs that resonate with users and customers.

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Language

Japanese
Fluent
English
Fluent

Work Experience

owner / designer at A BOMB IN A BULL
March 1, 2010 - June 5, 2024
Ownership and operation of a graphic design studio providing visual identity, print/web, and product designs for diverse clients from big to small. Notable clients include AKQA, Nike, Adidas, H.Stern, Sears, and others. Designed a holiday greeting card that was recognized by Type Directors Club in 2011.
freelance senior web designer at BLOOMINGDALE’S
December 1, 2014 - February 28, 2017
Created weekly digital assets focusing on handbags, shoes, fashion accessories, fine jewelry, and lingerie. Developed concepts and art direction for seasonal special content pages. Some B2C handbag/shoe emails achieved CTR/sales increases up to 30%.
web art director at COACH
August 1, 2013 - July 31, 2014
Led creative processes and designed digital content for various international markets including North America, Japan, China, and Asia. Managed monthly updates of websites and emails and planned art direction for photo shoots. Introduced color-coordinated B2C email designs that were visually and statistically successful across multiple campaigns.
freelance associate art director at COACH
December 1, 2012 - July 31, 2013
Supported digital creative design and art direction for campaigns and content updates focusing on multiple international markets.
senior graphic designer at LITTLEMISSMATCHED
August 1, 2007 - February 28, 2010
Designed and art directed seasonal wholesale and consumer catalogs for a kids clothing company specializing in mismatched socks. Developed packaging and trims for retail and various accounts. Redesigned packaging system to be simpler and more cost effective. Created signature gift packaging including fragrance bottles that sold out in a week. Awarded Jenny Hammon’s Best of Best Catalog in 2007.
graphic designer at BROOKLYN INDUSTRIES
July 1, 2004 - June 30, 2007
Designed graphic tees, store signage, and seasonal store window graphics. Collaborated with e-commerce team on website updates and email design weekly. Some graphic tees were produced in multiple colors and styles due to popular demand. Achieved tripling of CTR and increased sales through selected B2C email designs.

Education

BFA at Fashion Institute of Technology
January 1, 2002 - May 31, 2006
BFA at Fashion Institute of Technology
January 1, 2002 - May 31, 2006
BFA at Fashion Institute of Technology
January 1, 2002 - May 1, 2006
BFA at Fashion Institute of Technology
January 1, 2002 - May 1, 2006

Qualifications

Certificate of Typographic Excellence, Type Directors Club TDC57 Annual Type Competition
January 1, 2011 - December 31, 2011
Jenny Hammons’ Best of Best Catalog
January 1, 2007 - December 31, 2007
3rd Place, FIT’s Corporate Identity Competition
January 1, 2005 - December 31, 2005

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Wholesale & Distribution
    uniE621 DAICHI character design
    DAICHI is a rising professional kickboxer based in Osaka, Japan, and a K-1 Koshien national kickboxing champion 2024. He requested a character design to feature on his promotional merchandise. In this illustration, I captured two sides of his personality: his fierce presence in the ring and his gentle nature outside of it. Since his lightning-fast straight punches are his trademark, I portrayed him as a playful “god of lightning” in a cute cartoon style, balancing power with approachability.…
    uniE621 LittleMissMatched Cupcake Socks Gift Packaging
    Part of the holiday gift collection, 3 mismatched cupcake knee-hi socks were rolled into a silver-foiled cupcake case. A top-seller, it became a repeat order every year.…
    uniE621 YOUbeYOU: LittleMissMatched Nail Polish Gift Box
    This holiday nail polish gift box for YOUbeYOU, a cosmetic line from LittleMissMatched, designed as a handbag with a festive foiled branded pattern.…
    uniE621 LittleMissMatched 3-Socks Packaging
    Minimalist packaging created o highlight the playful charm of 3 mismatched socks.…
    uniE621 LittleMissMatched Socks in a Jar Packaging
    12 mismatched socks in a candy-jar package, celebrating kids’ creativity and self-expression. This has been a best-seller throughout seasons.…
    uniE621 Caricature
    Northwest America based law-firm Schwabe Williamson & Wyatt requested caricature as farewell gifts for long time employees who were leaving their work. Incorporating their favourite things and life stories into the illustration was absolutely fun and priceless.…
    uniE621 The Buzzy Bee Gamer Avatar
    This playful avatar was created for young YouTuber The Buzzy Bee Gamer. Incorporating his signature bee elements, I enhanced the design’s charm by rendering it in a Japanese cartoon style.…