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Hi, I'm John McKerchar, a creative illustrator with a strong background in UX design and research. I love bringing ideas to life, whether it's through t-shirt designs, mobile and web projects, or social media posts. My knack for horror illustrations and kawaii drawings is something I really enjoy sharing. I've had the opportunity to work as a founding member of a dynamic design and research team at SideQuestVR, where I led projects that significantly boosted traffic and user engagement. I'm passionate about collaborating with teams, creating user-friendly designs, and always pushing myself to grow and learn more.…Hi, I'm John McKerchar, a creative illustrator with a strong background in UX design and research. I love bringing ideas to life, whether it's through t-shirt designs, mobile and web projects, or social media posts. My knack for horror illustrations and kawaii drawings is something I really enjoy sharing. I've had the opportunity to work as a founding member of a dynamic design and research team at SideQuestVR, where I led projects that significantly boosted traffic and user engagement. I'm passionate about collaborating with teams, creating user-friendly designs, and always pushing myself to grow and learn more.

John McKerchar

UX Designer, Illustrator, Graphic Designer, +2

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Hi, I'm John McKerchar, a creative illustrator with a strong background in UX design and research. I love bringing ideas to life, whether it's through t-shirt designs, mobile and web projects, or social media posts. My knack for horror illustrations and kawaii drawings is something I really enjoy sharing. I've had the opportunity to work as a founding member of a dynamic design and research team at SideQuestVR, where I led projects that significantly boosted traffic and user engagement. I'm passionate about collaborating with teams, creating user-friendly designs, and always pushing myself to grow and learn more.…Hi, I'm John McKerchar, a creative illustrator with a strong background in UX design and research. I love bringing ideas to life, whether it's through t-shirt designs, mobile and web projects, or social media posts. My knack for horror illustrations and kawaii drawings is something I really enjoy sharing. I've had the opportunity to work as a founding member of a dynamic design and research team at SideQuestVR, where I led projects that significantly boosted traffic and user engagement. I'm passionate about collaborating with teams, creating user-friendly designs, and always pushing myself to grow and learn more.

Available to hire

Hi, I’m John McKerchar, a creative illustrator with a strong background in UX design and research. I love bringing ideas to life, whether it’s through t-shirt designs, mobile and web projects, or social media posts. My knack for horror illustrations and kawaii drawings is something I really enjoy sharing.

I’ve had the opportunity to work as a founding member of a dynamic design and research team at SideQuestVR, where I led projects that significantly boosted traffic and user engagement. I’m passionate about collaborating with teams, creating user-friendly designs, and always pushing myself to grow and learn more.

Skills

Experience Level

Illustration

Expert

T-shirt Design

Expert

Presentation Design

Expert

Intermediate

Social Media Design

Intermediate

Branding

Intermediate

Language

English

Fluent

Work Experience

UX Designer, UX Researcher at SideQuestVR

June 1, 2021 - March 1, 2025

Founding member of the design & research team. Initially a solo designer and researcher, leading projects that increased traffic up to 2 million monthly visits and improved conversion by 75%, positioning SideQuest as a key player in the VR industry. Collaborated with design, marketing, product, and community stakeholders to discover user values and needs. Designed incentive t-shirts for research participants, created presentation templates following brand guidelines, and designed professional consent forms for research sessions. Developed research plans and led activities to capture user feedback influencing design and product direction. Presented best practices on typography, color, interaction design, and brand identity to establish design guidelines. Facilitated stakeholder workshops and led design project reviews to foster growth. Developed high-level research templates for easier stakeholder buy-in. Achievements include a 75% increase in signups through usability testing and new f