Hi, I'm Ava Romero, a passionate senior designer with over 6 years of experience specializing in graphic, UX, and industrial design. I've had the pleasure to work across exciting industries like consumer goods, healthcare, and cosmetics, bringing innovative ideas to life through branding and packaging. I'm dedicated to creating visually compelling designs while championing sustainability initiatives. I enjoy collaborating with cross-functional teams and vendors to ensure quality and consistency. Whether it's developing product packaging or immersive pop-up experiences, I strive to enhance consumer engagement and brand visibility with thoughtful and impactful designs.…

Ava Romero

Hi, I'm Ava Romero, a passionate senior designer with over 6 years of experience specializing in graphic, UX, and industrial design. I've had the pleasure to work across exciting industries like consumer goods, healthcare, and cosmetics, bringing innovative ideas to life through branding and packaging. I'm dedicated to creating visually compelling designs while championing sustainability initiatives. I enjoy collaborating with cross-functional teams and vendors to ensure quality and consistency. Whether it's developing product packaging or immersive pop-up experiences, I strive to enhance consumer engagement and brand visibility with thoughtful and impactful designs.…

Available to hire

Hi, I’m Ava Romero, a passionate senior designer with over 6 years of experience specializing in graphic, UX, and industrial design. I’ve had the pleasure to work across exciting industries like consumer goods, healthcare, and cosmetics, bringing innovative ideas to life through branding and packaging. I’m dedicated to creating visually compelling designs while championing sustainability initiatives.

I enjoy collaborating with cross-functional teams and vendors to ensure quality and consistency. Whether it’s developing product packaging or immersive pop-up experiences, I strive to enhance consumer engagement and brand visibility with thoughtful and impactful designs.

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Skills

Experience Level

Work Experience

Designer Manager - Packaging at Clinique
September 1, 2021 - June 6, 2024
Designed compelling packaging for cosmetic and skincare products, ensuring cohesive visual identity and brand alignment. Developed and presented innovative packaging concepts to senior leadership in alignment with product briefs. Collaborated with production vendors to ensure excellence by reviewing proofs, color accuracy, and packaging quality. Created impactful in-store visuals and campaign elements to enhance consumer engagement and boost brand visibility. Championed sustainability initiatives to advance Clinique’s 2025 commitment to recyclable or recoverable packaging. Utilized advanced 3D modeling and rendering tools to produce realistic visuals and facilitate clear communication across cross-functional teams and vendors.
Designer Manager - Packaging at Clinique
September 1, 2021 - June 11, 2024
Designed compelling packaging for cosmetic and skincare products, ensuring cohesive visual identity and brand alignment. Developed and presented innovative packaging concepts to senior leadership in alignment with product briefs. Collaborated with production vendors to ensure excellence by reviewing proofs, color accuracy, and packaging quality. Created impactful in-store visuals and campaign elements to enhance consumer engagement and boost brand visibility. Championed sustainability initiatives to advance Clinique’s 2025 commitment to recyclable or recoverable packaging. Utilized advanced 3D modeling and rendering tools to produce realistic visuals and facilitate clear communication across cross-functional teams and vendors.
Design Manager - Product Development at The Fragrance Group
September 1, 2020 - February 28, 2021
Designed immersive pop-up experiences for fragrance brands like Christian Siriano and Tumi, boosting brand engagement. Collaborated with design agencies to develop and launch new fragrance lines for Tumi. Partnered with fragrance houses to conceptualize and create innovative perfumes for the company. Coordinated with vendors to design and manufacture gift-with-purchase products, driving sales in department stores.
Design Manager - Product Development at The Fragrance Group
September 1, 2020 - February 28, 2021
Designed immersive pop-up experiences for fragrance brands like Christian Siriano and Tumi, boosting brand engagement. Collaborated with design agencies to develop and launch new fragrance lines for Tumi. Partnered with fragrance houses to conceptualize and create innovative perfumes for the company. Coordinated with vendors to design and manufacture gift-with-purchase products, driving sales in department stores.
Junior Designer at M.A.C. Cosmetics
August 1, 2019 - May 31, 2020
Developed packaging designs for MAC launches, including "Locked Kiss Ink" and "MAC Stack Mascara." Executed the complete design process — from hand sketches and 3D modeling to prototyping and production. Engineered laser-cut, pack Holiday displayers to reduce waste and simplify in-store setup. Collaborated with the Visual Merchandising Team to innovate display solutions for eyeshadows.
Junior Designer at M.A.C. Cosmetics
August 1, 2019 - May 31, 2020
Developed packaging designs for MAC launches, including 'Locked Kiss Ink' and 'MAC Stack Mascara.' Executed the complete design process — from hand sketches and 3D modeling to prototyping and production. Engineered laser-cut, pack Holiday displayers to reduce waste and simplify in-store setup. Collaborated with the Visual Merchandising Team to innovate display solutions for eyeshadows.
Designer at Freelance
May 1, 2019 - June 6, 2024
Collaborated with clients to develop branding strategies, ad campaigns, packaging designs, and UX design solutions. Delivered bespoke creative assets tailored to client needs. Key clients include L’Oreal, Estee Lauder, Kikkerland, Allwayswithyou, Muse, Subtrax, Dos Equis, and Bloomingdale's.
Designer at Freelance
May 1, 2019 - June 11, 2024
Collaborated with clients to develop branding strategies, ad campaigns, packaging designs, and UX design solutions. Delivered bespoke creative assets tailored to client needs. Key clients include L’Oreal, Estee Lauder, Kikkerland, Allwayswithyou, Muse, Subtrax, Dos Equis, and Bloomingdale's.

Education

BA Industrial Design at Pratt Institute, Brooklyn, NY
September 1, 2015 - May 31, 2019
BA Industrial Design at Pratt Institute, Brooklyn, NY
September 1, 2015 - May 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Retail

Skills

Experience Level