DA

Diana Atkins

Available to hire

Hi, I'm Diana Atkins, a Creative Director and multidisciplinary designer with over 20 years of experience shaping brand strategy across packaging, print, digital, and identity.

About

Hi, I’m Diana Atkins, a Creative Director and multidisciplinary designer with over 20 years of experience shaping brand strategy across packaging, print, digital, and identity. I love leading teams and delivering complex, multi-channel projects with a strong focus on consumer goods. My passion is building impactful and enduring brand systems that truly resonate.

I enjoy collaborating with both clients and in-house teams to develop creative assets that foster brand growth and engagement. Whether I’m redesigning packaging or creating visual brand strategies, I strive to meet visual and technical standards while keeping a sharp eye on detail and presentation.

  • Joined July 2025

Languages

  • EnglishFluent

Industry experience

  • Consumer Goods
  • Retail
  • Healthcare
  • Manufacturing
  • Professional Services

More experts in Nashville, United States

Projects · 6

Gerbers Pure Water

Created this logo and layout system to align with Gerber’s clean, pure aesthetic—capturing the simplicity that’s essential to the baby food space. logo graphicdesigner illustrator designer

  • Packaging Designer
Sprouts Mocktail Product Line

This Virgin Mojito design was part of a store-wide refresh for Sprouts Farmers Market, crafted to evoke old-world warmth and appetite appeal while staying true to the authentic quality of the product. I went on to design most of the brand packaging as a remote designer collaborating with remote team of brand managers. graphicdesigner illustrator branding designer packaging designer photo assemblage

  • Packaging Designer
Luma Learn Digital Promotions

Developed a series of web and media promotions for this educational brand, working within their established brand system—leveraging core elements, color palettes, and tone to ensure consistency and clarity across all platforms. graphicdesigner designer webdesigner

  • Graphic Designer
Al lClad Scale Package Design

Designed within the All-Clad packaging and branding system, this package reflects the acute precision of the scale itself by showing macarons in the background which are one of the most exacting confections to perfect. graphicdesigner branding designer

  • Packaging Designer
Endust Logo/Branding System

Created the Endust Logo as a brand refresh that more dynamically reflected the product usage and brand positioning. graphicdesigner illustrator branding designer logo

  • Graphic Designer
Fujifilm Flash 1000 camera design

Working within the branding and packaging system I created this design for their disposable fast film camera. graphicdesigner illustrator designer

  • Graphic Designer

Work experience· 6 roles

Graphic Design Consultant · Atkins Design, Nashville TnJan 2004 – Jun 2024 · 20 yrs 6 mos

Provide creative direction, brand consulting, and full-scale design services for clients in CPG, lifestyle, and corporate sectors. Lead packaging and brand development, collaborate and assist with in-house teams, craft targeted creative assets such as emails, video storyboards, and copy to support brand growth and engagement.

Graphic Design Consultant · Atkins Design, Nashville TnJan 2004 – Jun 2024 · 20 yrs 6 mos

Provide creative direction, brand consulting, and full-scale design services for clients in CPG, lifestyle, and corporate sectors. Lead packaging and brand development, collaborate and assist with in-house teams, craft targeted creative assets including emails, video storyboards, and copy to support brand growth and engagement.

Associate Creative Director · FutureBrand, NYCJan 2002 – Mar 2004 · 2 yrs 3 mos

Directed cross-category packaging design teams and led creative development for private label and branded consumer products. Oversaw major initiatives in beverage, healthcare, and CPG sectors for clients including Coca-Cola, Guinness UDV, Snapple, and ShopRite. Managed project timelines, vendor coordination, client presentations, budgets, and team development including intern mentorship.

Associate Creative Director · FutureBrand, NYCJan 2002 – Mar 2004 · 2 yrs 3 mos
Design Director · Interbrand, NYCJan 1998 – Jun 2002 · 4 yrs 6 mos
Design Director · Interbrand, NYCJan 1998 – Jun 2002 · 4 yrs 6 mos

Education

Bachelor's Degree · Pratt Institute, Brooklyn, NY1974

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