Hi, I'm Diana Atkins, a Creative Director and multidisciplinary designer with over 20 years of experience shaping brand strategy across packaging, print, digital, and identity. I love leading teams and delivering complex, multi-channel projects with a strong focus on consumer goods. My passion is building impactful and enduring brand systems that truly resonate. I enjoy collaborating with both clients and in-house teams to develop creative assets that foster brand growth and engagement. Whether I'm redesigning packaging or creating visual brand strategies, I strive to meet visual and technical standards while keeping a sharp eye on detail and presentation.…

Diana Atkins

Hi, I'm Diana Atkins, a Creative Director and multidisciplinary designer with over 20 years of experience shaping brand strategy across packaging, print, digital, and identity. I love leading teams and delivering complex, multi-channel projects with a strong focus on consumer goods. My passion is building impactful and enduring brand systems that truly resonate. I enjoy collaborating with both clients and in-house teams to develop creative assets that foster brand growth and engagement. Whether I'm redesigning packaging or creating visual brand strategies, I strive to meet visual and technical standards while keeping a sharp eye on detail and presentation.…

Available to hire

Hi, I’m Diana Atkins, a Creative Director and multidisciplinary designer with over 20 years of experience shaping brand strategy across packaging, print, digital, and identity. I love leading teams and delivering complex, multi-channel projects with a strong focus on consumer goods. My passion is building impactful and enduring brand systems that truly resonate.

I enjoy collaborating with both clients and in-house teams to develop creative assets that foster brand growth and engagement. Whether I’m redesigning packaging or creating visual brand strategies, I strive to meet visual and technical standards while keeping a sharp eye on detail and presentation.

See more

Language

English
Fluent

Work Experience

Graphic Design Consultant at Atkins Design, Nashville Tn
January 1, 2004 - June 24, 2024
Provide creative direction, brand consulting, and full-scale design services for clients in CPG, lifestyle, and corporate sectors. Lead packaging and brand development, collaborate and assist with in-house teams, craft targeted creative assets including emails, video storyboards, and copy to support brand growth and engagement.
Associate Creative Director at FutureBrand, NYC
January 1, 2002 - March 31, 2004
Directed cross-category packaging design teams and led creative development for private label and branded consumer products. Oversaw major initiatives in beverage, healthcare, and consumer packaged goods sectors for clients such as Coca-Cola, Guinness UDV, Snapple, and ShopRite. Managed project timelines, vendor coordination, client presentations, budgets, and team development including intern mentorship.
Design Director at Interbrand, NYC
January 1, 1998 - June 30, 2002
Led cross-functional teams on major design initiatives for top-tier clients in the food and personal care sectors including Kellogg’s, Procter & Gamble, Sargento, and Girl Scouts of the USA. Directed global packaging programs, managing creative development, photo shoots, and production from concept through print.
Graphic Design Consultant at Atkins Design, Nashville Tn
January 1, 2004 - June 10, 2024
Provide creative direction, brand consulting, and full-scale design services for clients in CPG, lifestyle, and corporate sectors. Lead packaging and brand development, collaborate and assist with in-house teams, craft targeted creative assets such as emails, video storyboards, and copy to support brand growth and engagement.
Associate Creative Director at FutureBrand, NYC
January 1, 2002 - March 1, 2004
Directed cross-category packaging design teams and led creative development for private label and branded consumer products. Oversaw major initiatives in beverage, healthcare, and CPG sectors for clients including Coca-Cola, Guinness UDV, Snapple, and ShopRite. Managed project timelines, vendor coordination, client presentations, budgets, and team development including intern mentorship.
Design Director at Interbrand, NYC
January 1, 1998 - June 1, 2002
Led cross-functional teams on major design initiatives for top-tier clients in the food and personal care sectors, including Kellogg’s, Procter & Gamble, Sargento, and Girl Scouts of the USA. Directed global packaging programs managing creative development, photo shoots, and production from concept through print.

Education

Bachelor's Degree at Pratt Institute, Brooklyn, NY
January 1, 1974 - December 31, 1974

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Healthcare, Manufacturing, Professional Services
    uniE621 Gerbers Pure Water
    Created this logo and layout system to align with Gerber’s clean, pure aesthetic—capturing the simplicity that’s essential to the baby food space. logo graphicdesigner illustrator designer…
    uniE621 Sprouts Mocktail Product Line
    This Virgin Mojito design was part of a store-wide refresh for Sprouts Farmers Market, crafted to evoke old-world warmth and appetite appeal while staying true to the authentic quality of the product. I went on to design most of the brand packaging as a remote designer collaborating with remote team of brand managers. graphicdesigner illustrator branding designer packaging designer photo assemblage…
    uniE621 Luma Learn Digital Promotions
    Developed a series of web and media promotions for this educational brand, working within their established brand system—leveraging core elements, color palettes, and tone to ensure consistency and clarity across all platforms. graphicdesigner designer webdesigner…
    uniE621 Al lClad Scale Package Design
    Designed within the All-Clad packaging and branding system, this package reflects the acute precision of the scale itself by showing macarons in the background which are one of the most exacting confections to perfect. graphicdesigner branding designer…
    uniE621 Endust Logo/Branding System
    Created the Endust Logo as a brand refresh that more dynamically reflected the product usage and brand positioning. graphicdesigner illustrator branding designer logo…
    uniE621 Fujifilm Flash 1000 camera design
    Working within the branding and packaging system I created this design for their disposable fast film camera. graphicdesigner illustrator designer…