Hi, I'm Antoni Shkraba, a Generative AI Content Strategist and Creative Director with over 10 years of experience at the intersection of creativity and technology. I specialize in AI-driven photo and video content creation—from concept to delivery—using cutting-edge tools to produce scalable, emotionally engaging media across platforms. I love leading creative teams and optimizing workflows for high-impact storytelling. My work spans cinematic commercials, animated shorts, social media campaigns, and everything in between. I'm passionate about blending visual narrative with AI technology to create content that truly resonates and drives engagement. I'm excited to continue pushing the boundaries of creative AI production.

Antoni Shkraba

Hi, I'm Antoni Shkraba, a Generative AI Content Strategist and Creative Director with over 10 years of experience at the intersection of creativity and technology. I specialize in AI-driven photo and video content creation—from concept to delivery—using cutting-edge tools to produce scalable, emotionally engaging media across platforms. I love leading creative teams and optimizing workflows for high-impact storytelling. My work spans cinematic commercials, animated shorts, social media campaigns, and everything in between. I'm passionate about blending visual narrative with AI technology to create content that truly resonates and drives engagement. I'm excited to continue pushing the boundaries of creative AI production.

Available to hire

Hi, I’m Antoni Shkraba, a Generative AI Content Strategist and Creative Director with over 10 years of experience at the intersection of creativity and technology. I specialize in AI-driven photo and video content creation—from concept to delivery—using cutting-edge tools to produce scalable, emotionally engaging media across platforms. I love leading creative teams and optimizing workflows for high-impact storytelling.

My work spans cinematic commercials, animated shorts, social media campaigns, and everything in between. I’m passionate about blending visual narrative with AI technology to create content that truly resonates and drives engagement. I’m excited to continue pushing the boundaries of creative AI production.

See more

Language

Russian
Fluent
Belarusian
Advanced
English
Advanced
Polish
Advanced
Ukrainian
Advanced

Work Experience

Community Engagement Coordinator at Locals.org
April 1, 2022 - March 31, 2025
Grew community membership to over 10,000 members by curating 150+ cultural events to foster strong engagement. Strengthened local connections through immersive experiences and networking initiatives. Designed and executed diverse events including venue selection and logistics coordination. Managed procurement ensuring operational standards and enhanced attendee satisfaction via strategic entertainment and personalized experiences. Implemented data-driven feedback to optimize event strategies.
Photo and Video Production AI & Creative Producer at Canva
July 1, 2021 - March 31, 2025
Led over 60 photo and video productions optimized with AI reaching over 100 million monthly viewers. Directed Canva’s 2023 "Brand New Era" event using AI-powered storytelling and motion graphics. Developed AI-enhanced media libraries for scalable content production and optimized workflows. Managed end-to-end production including creative direction, talent, set design, and cinematography. Led over 20 professionals including photographers and motion designers. Developed AI-driven content strategies and handled budgeting, logistics, and collaboration to ensure seamless execution.
Content Production & Marketing Department at Freepik Company
November 1, 2020 - October 31, 2024
Led a team of more than 10 professionals delivering over 200 photo and video projects for global markets. Integrated AI tools into post-production to streamline workflows and scale content output. Developed creative campaigns for e-commerce, lifestyle, and advertising domains ensuring market relevance. Aligned visual content strategies with marketing goals to optimize engagement and brand positioning. Strengthened collaboration between content production and marketing departments, driving data-driven campaign performance. Managed end-to-end production ensuring brand consistency and audience engagement.
Lead of Strategy Content Photo & Video Production at Pexels
January 1, 2020 - December 31, 2023
Led a large team producing 150+ photo and video projects contributing to over 2.7 billion downloads. Developed scalable content strategies to enhance engagement and brand positioning. Curated high-performance stock media for global audiences, applying data-driven insights and competitor analysis. Managed all stages of production from concept to delivery, including scouting, talent selection, and set design. Led production teams enhancing workflow efficiency and platform performance through optimized stock media.
Content Creative Production Manager and Photographer at Rodion Kovenkin
February 1, 2017 - December 31, 2021
Led commercial photo and video production for top-tier global brands like McDonald's, Adobe, Danone, Tesco, Carrefour, and Herbalife. Developed creative strategies leveraging consumer insights to enhance brand positioning. Collaborated with multidisciplinary teams including stylists and chefs to produce high-quality imagery. Directed all production stages from concept to advanced lighting setups ensuring brand consistency. Produced advertising visuals adaptable across digital, print, and social media with strong storytelling and expert composition.

Education

Bachelor's degree at Belarusian State Academy of Arts
September 1, 2014 - June 30, 2018

Qualifications

Professional Coaching Certificate, Coaching and Strategic Communication
July 1, 2023 - July 31, 2024

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Travel & Hospitality, Non-Profit Organization