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Hi, I'm Roger Plant, a results-oriented marketing and sales professional based in Eugene, Oregon. I specialize in understanding customer needs through market research and forecasting to drive successful branding and product development initiatives. Over the years, I've helped companies enhance their brand awareness and increase revenue through innovative marketing strategies and effective team management. I have experience working with various teams, managing advertising budgets, and developing compelling marketing collateral and presentations. I am passionate about leveraging digital marketing tools, social media, and strategic partnerships to support business growth and customer engagement.…Hi, I'm Roger Plant, a results-oriented marketing and sales professional based in Eugene, Oregon. I specialize in understanding customer needs through market research and forecasting to drive successful branding and product development initiatives. Over the years, I've helped companies enhance their brand awareness and increase revenue through innovative marketing strategies and effective team management. I have experience working with various teams, managing advertising budgets, and developing compelling marketing collateral and presentations. I am passionate about leveraging digital marketing tools, social media, and strategic partnerships to support business growth and customer engagement.

ROGER W. PLANT

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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Hi, I'm Roger Plant, a results-oriented marketing and sales professional based in Eugene, Oregon. I specialize in understanding customer needs through market research and forecasting to drive successful branding and product development initiatives. Over the years, I've helped companies enhance their brand awareness and increase revenue through innovative marketing strategies and effective team management. I have experience working with various teams, managing advertising budgets, and developing compelling marketing collateral and presentations. I am passionate about leveraging digital marketing tools, social media, and strategic partnerships to support business growth and customer engagement.…Hi, I'm Roger Plant, a results-oriented marketing and sales professional based in Eugene, Oregon. I specialize in understanding customer needs through market research and forecasting to drive successful branding and product development initiatives. Over the years, I've helped companies enhance their brand awareness and increase revenue through innovative marketing strategies and effective team management. I have experience working with various teams, managing advertising budgets, and developing compelling marketing collateral and presentations. I am passionate about leveraging digital marketing tools, social media, and strategic partnerships to support business growth and customer engagement.

Available to hire

Hi, I’m Roger Plant, a results-oriented marketing and sales professional based in Eugene, Oregon. I specialize in understanding customer needs through market research and forecasting to drive successful branding and product development initiatives. Over the years, I’ve helped companies enhance their brand awareness and increase revenue through innovative marketing strategies and effective team management.

I have experience working with various teams, managing advertising budgets, and developing compelling marketing collateral and presentations. I am passionate about leveraging digital marketing tools, social media, and strategic partnerships to support business growth and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Web Design

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at OMRI

January 1, 2020 - January 11, 2025

Reorganized marketing department for greater responsiveness to customer’s USDA certified organic compliance needs. Supervised designer, social media/video creator, and email/database staff. Managed all company collateral and product packaging updates, trade show activities, and worked with certifiers, inspectors, trade associations, and manufacturers providing POS material and customized PowerPoint presentations. Responsible for annual advertising and promotion budget of $100,000.

Marketing Manager at TRUITT FAMILY FOODS

January 1, 2014 - January 1, 2020

Helped launch a new product line to retail and foodservice business segments. Supervised customer relationship management tools for mail and email communications. Managed company collateral and product packaging updates and trade show activities. Collaborated with direct sales force and sales representatives providing POS materials and customized PowerPoint presentations. Responsible for annual advertising and promotion budget of $150,000.

Director of Sales and Marketing at GLORYBEE FOODS

January 1, 2012 - January 1, 2014

Rebranded company from a 1960’s look to a more contemporary appearance. Managed a department of 30 people with eight direct reports. Prepared annual company marketing plan; directed and coordinated marketing efforts supporting sales growth from $60 million in 2012 to $76 million in 2014. Worked in the field with Sales Managers and managed Marketing and Sales Departments. Identified key contacts at Costco and Trader Joe’s, bringing them on as new customers resulting in first-year sales exceeding $1 million. Managed annual advertising and promotion budget of $750,000.

Market Development Manager at LIFE TECHNOLOGIES

January 1, 2010 - January 1, 2012

Planned and managed the creation of Division’s first Digital Asset Management system, cataloging over 15,000 photographs and charts into a searchable database saving 4,000 hours annually and $200,000. Developed messaging, collateral, and marketing tools for an 85-person life science sales team generating over $3.5 billion annually. Increased antibody sales by $2 million over 9 months through cross-segment selling opportunities and sampling promotions. Created successful marketing campaigns working with Product Managers, Sales Managers, CRM, and R&D teams. Employed online marketing strategies including email, web, social media, and search engine marketing. Organized trade shows/events and sales training, analyzed campaign effectiveness, and adjusted strategies accordingly.