I am a multidisciplinary Art Director and Digital Designer with a sharp instinct for visual storytelling and a thoughtful approach to brand identity, editorial design, and creative strategy. I bring a distinct narrative sensibility to fashion, beauty, and culture-focused projects, emphasizing clarity, emotion, and meaning across every touchpoint. My work is driven by curiosity, cultural relevance, and the exploration of new creative and AI tools to bridge aesthetics with intention and translate feeling into form. I have experience shaping cohesive visual worlds across print, digital, experiential, and exhibition design from initial concept to final execution. I thrive in collaborative environments and continuously adapt to cutting-edge technologies and methodologies in creative production.

Maheen Mumtaz

I am a multidisciplinary Art Director and Digital Designer with a sharp instinct for visual storytelling and a thoughtful approach to brand identity, editorial design, and creative strategy. I bring a distinct narrative sensibility to fashion, beauty, and culture-focused projects, emphasizing clarity, emotion, and meaning across every touchpoint. My work is driven by curiosity, cultural relevance, and the exploration of new creative and AI tools to bridge aesthetics with intention and translate feeling into form. I have experience shaping cohesive visual worlds across print, digital, experiential, and exhibition design from initial concept to final execution. I thrive in collaborative environments and continuously adapt to cutting-edge technologies and methodologies in creative production.

Available to hire

I am a multidisciplinary Art Director and Digital Designer with a sharp instinct for visual storytelling and a thoughtful approach to brand identity, editorial design, and creative strategy. I bring a distinct narrative sensibility to fashion, beauty, and culture-focused projects, emphasizing clarity, emotion, and meaning across every touchpoint. My work is driven by curiosity, cultural relevance, and the exploration of new creative and AI tools to bridge aesthetics with intention and translate feeling into form.

I have experience shaping cohesive visual worlds across print, digital, experiential, and exhibition design from initial concept to final execution. I thrive in collaborative environments and continuously adapt to cutting-edge technologies and methodologies in creative production.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder & Creative Director at Venus Mag – Online Publication
June 1, 2025 - Present
Launched and managed a full digital publication including brand identity, UX/UI, editorial layout, and web coding using HTML and p5.js. Researched, wrote, and designed all articles applying accessible and responsive design best practices.
Creative Assistant at Fresh Beauty (Idea Culture) – New York, NY
May 31, 2025 - August 8, 2025
Supported the 2025 holiday campaign across digital and retail channels. Designed branded mockups, packaging, concept boards, and internal decks. Participated in creative direction, sourcing, production meetings, and photoshoots. Maintained PDP image specs and digital brand guidelines with accuracy.
Brand & Campaign Designer at MONI Studios (Idea Culture) – New York, NY
March 31, 2025 - August 8, 2025
Built full brand identity system and campaign visuals for brand launch, including logo, color palette, and studio mockups. Developed a responsive portfolio website using Squarespace and basic HTML to showcase projects and streamline bookings and clients. Conceptualized graphics and layout with constant communication and implementation of client feedback.
Curator & Designer at Aftergesture Exhibition – NY
February 28, 2025 - August 8, 2025
Led branding and design for a 6-month group exhibition. Directed artist outreach, created press kits, motion teasers, and email banners. Collaborated with cross-functional teams across print, digital, and installation to ensure brand cohesion and timely rollout.
Creative Assistant, Campaign Support at Liu Jo (Idea Culture) – New York, NY
November 30, 2024 - August 8, 2025
Designed large-format and digital assets for the Iconic Denim Campaign including print materials for billboards and bus advertisements. Created cohesive visual content including web banners and print materials. Designed all assets for socials and web maintaining strong brand cohesion.
Creative Assistant at Idea Culture
January 1, 2024 - December 31, 2025
Developed complete brand identity and responsive website for Moni Studios, enhancing online engagement and streamlining client interactions. Designed digital and large-format print collateral for LIU JO’s Iconic Denim Campaign, including billboards, web assets, and transit ads, maintaining strong brand cohesion. Supported creative execution of Fresh Beauty’s Holiday 2025 Campaign assisting with storyboarding, production design, and photoshoot asset development.
Creative Director & Design Consultant at Freelance Projects
December 31, 2022 - August 8, 2025
Led monthly cover art direction and illustration for Behenchara Magazine, boosting reader engagement by 35% through cohesive visual storytelling. Designed cross-platform campaigns for Wake Up Marketing that increased social engagement by 40%. Led website redesign and social media visuals for Vitiligo Advo Magazine, implementing responsive UX and standardized branding. Directed jewelry launch creative direction for Ophelia: The Ritual of Adornment. Developed brand identity systems and packaging designs for various clients while leading inclusive community art workshops.
Independent Visual Artist & Designer at Remote | Freelance
January 1, 2021 - Present
Maintained an online portfolio generating revenue through digital and traditional art sales. Delivered custom design solutions across digital campaigns, illustration, and editorial projects. Cultivated client relationships with a 90%+ satisfaction rate.
Creative Director & Design Consultant at Behenchara Magazine, Wake Up Marketing, Vitiligo Advo Magazine
January 1, 2021 - December 31, 2022
Directed editorial and brand design for Behenchara Magazine, increasing reader engagement by 35% through thoughtful visual strategy and art direction. Created cohesive cross-platform campaign assets for Wake Up Marketing, boosting audience interaction by 40%. Led end-to-end redesign of Vitiligo Advo Magazine’s website and social graphics, ensuring accessibility and visual consistency across platforms.
Freelance Visual Artist & Designer at Self-Employed
January 1, 2021 - December 31, 2023
Collaborated with cross-functional clients including startups, nonprofits, and editorial teams to deliver tailored visual identities, proposal decks, and branded marketing materials. Translated complex client needs into clear, compelling visuals including pitch decks and social assets. Maintained consistent project delivery in deadline-driven environments with over 90% client satisfaction. Designed high-visibility materials for businesses across sectors including advocacy, fashion, and e-commerce.

Education

MFA, Design and Technology at Parsons School of Design
January 11, 2030 - August 8, 2025
BA, Film & Digital Art at University for the Creative Arts, UK
January 11, 2030 - August 8, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Consumer Goods, Professional Services, Education