Available to hire
Hi, I’m Michael Robinson, a Creative Director and multidisciplinary artist who shapes digital-first brands and immersive experiences. I lead interdisciplinary teams across branding, experiential design, and cultural strategy, blending research, storytelling, and emerging technologies to build scalable creative systems for culture, entertainment, education, wellness, hospitality, and publishing.
As an educator and facilitator, I mentor students and professionals at Parsons and SVA, and contribute to collaborative futures through fellowships and design studios. I thrive in environments that connect art, technology, and social impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Independent Creative Director Design Strategist at Self Employed
January 1, 2013 - June 25, 2024Developing and executing 360º print and branding campaigns, advertising campaigns, social media campaigns, directing photoshoots, and immersive experiences. Managing high-profile projects and client relationships. Collaborating with brands, entertainment, ad agencies, cultural institutions, startups, and small businesses on short and long-term projects.
Design Science Studio Cohort Alumni at Buckminster Fuller Institute
August 1, 2020 - May 31, 2021Participated in Design Science Studio program focusing on innovative, sustainable creative practices with work including exhibitions and branded collaborations.
Creative Director at Arnell
September 1, 2008 - January 31, 2009Led identity and branding projects including rebranding for Fontainebleu Hotel and Chrysler, 360º car launch for Dodge Challenger, packaging for Sobe Life Water, and branding for KFC. Managed a team of 6 designers and 1 copywriter.
Creative Director at G2
May 1, 2006 - October 31, 2006Directed identity, rebranding, and advertising projects for Ramada and Kmart. Managed a team of 4 designers and 2 copywriters.
Creative Director, Founder, and Curator at Evolver + Reality Sandwich
January 1, 2006 - December 31, 2012Led web magazine with 300K subscribers, organized grassroots groups, created online learning platforms and events including exhibitions and retreats. Managed publishing imprint with Random House, curations, and 360º event production. Oversaw 12 designers, 4 copywriters, and 50 city network volunteers.
Principal, Creative Director & Design Strategist at Michael Robinson NYC
January 1, 2013 - PresentLeads interdisciplinary creative teams spanning branding, immersive media, and cultural strategy. Develops integrated identity systems across digital, spatial, and physical environments. Bridges strategy, storytelling, and emerging technology across entertainment, wellness, education, hospitality, publishing, and contemporary culture. Applies systems-based design methodologies informed by parallel work in education, immersive environments, and interdisciplinary research.
Sensory Deprivation Guide & Experience Facilitator at LIFT Floats
January 1, 2024 - PresentFacilitate immersive sensory deprivation experiences focused on perception, mindfulness, creativity, and restoration. Guide clients through preparation and integration processes within a hospitality-centered wellness environment. Contribute to experiential operations and community engagement within a contemporary wellness and consciousness-focused practice.
Cohort Member at Pollinator Coop
January 1, 2026 - PresentParticipating in an interdisciplinary cooperative network focused on creative strategy, cultural systems, emerging technology, and collaborative futures-oriented practice. Developing expanded frameworks for interdisciplinary design, publishing, experiential storytelling, and contemporary cultural engagement.
Design Science Studio: Cohort One Curriculum Designer & Collaborator at Buckminster Fuller Institute
January 1, 2019 - December 31, 2022Partnered with the Buckminster Fuller Institute to conceptualize and design the inaugural Design Science Studio curriculum for a global cohort of 144 members. Applied Buckminster Fuller’s principles of systems thinking, anticipatory design, and sustainability to guide future-facing collaborative projects.
Creative Director at Buckminster Fuller Institute
January 1, 2022 - December 31, 2022Led outdoor billboard and poster campaigns and expanded visibility and recruitment for Design Science Studio Cohort Two through place-based visual storytelling.
Founder & Creative Director at Buckminster Superstar
January 1, 2022 - December 31, 2022Founded a sustainable capsule collection translating Buckminster Fuller’s ideas into speculative product concepts and systems-based design initiatives. Developed collaborations with Nike, The North Face, and Harley-Davidson exploring sustainability and future-oriented design.
Founder & Creative Director at Evolver + Reality Sandwich
January 1, 2006 - December 31, 2012Led creative, editorial, and operational strategy across publishing, education, live events, digital platforms, and community initiatives. Managed distributed teams of editors, designers, educators, technologists, facilitators, and organizers. Founded Reality Sandwich, a digital publication reaching 350K+ subscribers. Created Evolver Learning Labs and an online Impact Capitalism guide reaching millions. Organized 50+ grassroots community groups and co-founded Evolver Editions with 16 book releases. Produced international retreats, panels, and live events.
Adjunct Faculty at Parsons School of Design
January 1, 2001 - PresentTeaching undergraduate courses in Advanced Typography, Editorial Design, Identity Design, Systems for Brands, Signs and Symbols, Senior Thesis, and Spatial Branding, Wayfinding & Environmental Graphics. Three-time nominee for the Excellence in Teaching Award.
Adjunct Faculty at School of Visual Arts
January 1, 2024 - PresentTeaching undergraduate course in History of Graphic Design: Late 19th Century to the Present.
Education
BA at Parsons School of Design
January 1, 1994 - May 31, 1994Bachelor of Fine Arts, Graphic Design & Art History at Parsons School of Design
January 11, 2030 - May 26, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Consumer Goods, Non-Profit Organization, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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