Senior Digital Designer at Willow & Blake

At Willow & Blake, I craft digital experiences that merge strategy, storytelling, and design. From branding and UI to digital campaigns, I bring concepts to life with a sharp eye for detail and a deep understanding of what makes brands resonate. Collaborating with a clever team of creatives, I design for beauty, lifestyle, and e-commerce brands, ensuring every touchpoint is impactful and beautiful.

Senior Digital Designer at Freelance

Freelancing has given me the freedom to work on projects that challenge and excite me while collaborating with some of Australia's most iconic brands. With a strong foundation in graphic design, UI, branding, motion, and illustration, I bring a strategic and creative approach to every project, ensuring thoughtful, high-quality design solutions. I thrive on crafting work that not only looks great but also communicates effectively, helping brands connect with their audiences meaningfully. Clients return for my unique design thinking, sharp execution, and commitment to standout results.

Lead Digital Designer at Allkinds

As a Senior Digital Designer, I developed and executed the motion identity for each product range, implementing it across paid media, social content, and in-store digital signage. I was responsible for producing all digital marketing assets, including EDMs, website assets, and paid media campaigns, ensuring a dynamic and engaging brand presence across all digital touchpoints.

Design Lead at Bondi Sands

Promoted to Design Lead, I managed a team of three designers and multiple freelancers, overseeing creative direction and digital execution for both Bondi Sands and its sister brand, Everyday Skincare. I led the production of motion graphics, video editing, paid media campaigns, and OOH advertising, while spearheading brand identity development and ensuring consistency across global digital and print platforms. Additionally, I played a key role in internal photography and videography production, delivering high-quality content for product launches and marketing campaigns.

Communications Designer at Biasol

Working closely with senior designers and creative directors, I contributed to digital and print design projects, assisted in rebranding initiatives, and developed motion graphics and interactive digital mockups to enhance portfolio presentations. I ensured brand consistency and high-quality execution across all projects, refining my design skills in a fast-paced, multidisciplinary studio environment.

Design Lead at Shhh Silk

As the sole designer, I led the creative development of all brand assets, including digital marketing, product photography, textile and product design, and social content production. I spearheaded a brand refresh, directed campaigns and product launches, and played a pivotal role in executing a record-breaking Black Friday sale, generating a year’s worth of revenue in one weekend. As the team expanded, I mentored junior designers, ensuring brand alignment and high-impact creative execution.

Senior Digital Designer at Willow & Blake

At Willow & Blake, I craft digital experiences that merge strategy, storytelling, and design. From branding and UI to digital campaigns, I bring concepts to life with a sharp eye for detail and a deep understanding of what makes brands resonate. Collaborating with a wonderfully clever team of creatives, I design for beauty, lifestyle, and e-commerce brands, ensuring every touchpoint is as impactful as it is beautiful.

Senior Digital Designer at Freelance

Freelancing has given me the freedom to work on projects that challenge and excite me while collaborating with some of Australia's most iconic brands. With a strong foundation in graphic design, UI, branding, motion, and illustration, I bring a strategic and creative approach to every project, ensuring thoughtful, high-quality design solutions. I thrive on crafting work that not only looks great but also communicates effectively, helping brands connect with their audiences in meaningful ways.

Lead Digital Designer at Allkinds

As a Senior Digital Designer, I developed and executed the motion identity for each product range, implementing it across paid media, social content, and in-store digital signage. I was responsible for producing all digital marketing assets, including EDMs, website assets, and paid media campaigns, ensuring a dynamic and engaging brand presence across all digital touchpoints.

Design Lead at Bondi Sands

Promoted to Design Lead, I managed a team of three designers and multiple freelancers, overseeing creative direction and digital execution for both Bondi Sands and its sister brand, Everyday Skincare. I led the production of motion graphics, video editing, paid media campaigns, and OOH advertising, while also spearheading brand identity development and ensuring consistency across global digital and print platforms. Additionally, I played a key role in internal photography and videography production, delivering high-quality content for product launches and marketing campaigns.

Communications Designer at Biasol

Working closely with senior designers and creative directors, I contributed to digital and print design projects, assisted in rebranding initiatives, and developed motion graphics and interactive digital mockups to enhance portfolio presentations. I ensured brand consistency and high-quality execution across all projects, refining my design skills in a fast-paced, multidisciplinary studio environment.

Design Lead at Shhh Silk

As the sole designer, I led the creative development of all brand assets, including digital marketing, product photography, textile and product design, and social content production. I spearheaded a brand refresh, directed campaigns and product launches, and played a pivotal role in executing a record-breaking Black Friday sale, generating a year's worth of revenue in one weekend. As the team expanded, I mentored junior designers, ensuring brand alignment and high-impact creative execution.

Senior Digital Designer (Freelance) at Self-Employed / Freelance

Freelance Senior Digital Designer delivering brand UI/UX, motion, and illustration for Australian and global brands; collaboration with clients across beauty, lifestyle, and e-commerce; strategic, high-quality design that combines creative thinking with production discipline.

Senior Digital + Brand Designer at Willow & Blake

Crafted distinct visual identities and digital experiences, collaborating with a talented team to develop branding, campaigns, and brand experiences for beauty and lifestyle clients including Mecca, Pure Mama, and Noosa Nude.

Senior Digital Designer at QureDigital Campaigns

Developed motion identity for product ranges; implemented across paid media, social content, and in-store digital signage. Produced EDMs, website assets, and paid media campaigns, ensuring a dynamic and engaging brand presence across digital touchpoints.