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Hi, I'm Yichen Gao, an analytical marketing communications specialist with a Master’s degree in Strategic Communications from Monash University. I have a strong background in digital marketing, content strategy, and SEO, with experience working across global audiences. I enjoy developing data-driven content plans that boost engagement and conversions. I'm skilled in various digital tools like Ahrefs, Google Analytics, and AI content creation platforms such as ChatGPT and Canva. Being bilingual in English and Mandarin, I am passionate about creating precise marketing communications that resonate with diverse markets.…Hi, I'm Yichen Gao, an analytical marketing communications specialist with a Master’s degree in Strategic Communications from Monash University. I have a strong background in digital marketing, content strategy, and SEO, with experience working across global audiences. I enjoy developing data-driven content plans that boost engagement and conversions. I'm skilled in various digital tools like Ahrefs, Google Analytics, and AI content creation platforms such as ChatGPT and Canva. Being bilingual in English and Mandarin, I am passionate about creating precise marketing communications that resonate with diverse markets.

Yichen Gao

Content Strategist, Copywriter, Content Producer, +2

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Hi, I'm Yichen Gao, an analytical marketing communications specialist with a Master’s degree in Strategic Communications from Monash University. I have a strong background in digital marketing, content strategy, and SEO, with experience working across global audiences. I enjoy developing data-driven content plans that boost engagement and conversions. I'm skilled in various digital tools like Ahrefs, Google Analytics, and AI content creation platforms such as ChatGPT and Canva. Being bilingual in English and Mandarin, I am passionate about creating precise marketing communications that resonate with diverse markets.…Hi, I'm Yichen Gao, an analytical marketing communications specialist with a Master’s degree in Strategic Communications from Monash University. I have a strong background in digital marketing, content strategy, and SEO, with experience working across global audiences. I enjoy developing data-driven content plans that boost engagement and conversions. I'm skilled in various digital tools like Ahrefs, Google Analytics, and AI content creation platforms such as ChatGPT and Canva. Being bilingual in English and Mandarin, I am passionate about creating precise marketing communications that resonate with diverse markets.

Available to hire

Hi, I’m Yichen Gao, an analytical marketing communications specialist with a Master’s degree in Strategic Communications from Monash University. I have a strong background in digital marketing, content strategy, and SEO, with experience working across global audiences. I enjoy developing data-driven content plans that boost engagement and conversions.

I’m skilled in various digital tools like Ahrefs, Google Analytics, and AI content creation platforms such as ChatGPT and Canva. Being bilingual in English and Mandarin, I am passionate about creating precise marketing communications that resonate with diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Work Experience

Content Marketing Specialist at Ventmere (Shenzhen)

November 1, 2024 - June 23, 2024

Led global content strategy and English copywriting for Ventmere’s online presence, including website, blog, email campaigns, and social media channels. Optimized website and blog content for SEO by conducting keyword analysis with Ahrefs and implementing on-page improvements such as meta tags, headers, and keyword placement. Managed content publishing by writing and editing blog articles and product posts, uploading content via HTML/CMS. Produced cross-channel marketing materials including email newsletters, landing pages, product packaging descriptions, and Amazon listings to support new product launches. Collaborated closely with designers to ensure cohesive narrative presentation between copy and graphics.

Content Strategist at Shenzhen LUTE Innovation (Momcozy)

July 1, 2024 - October 31, 2024

Developed comprehensive content plans for multiple maternal and baby product lines and orchestrated pre-launch promotional campaigns and e-commerce landing page materials. Authored and coordinated creation of product manuals, brochures, and trade show materials in English, synthesizing technical product features into clear, benefit-driven copy and visual layouts in alignment with brand guidelines. Prepared go-to-market content for new products, including user feedback analysis, generation of English taglines/slogans, and assembly of multi-slide presentations. Collaborated with integrated marketing and go-to-market teams to ensure alignment of all materials with product launch strategy. Monitored key performance data by extracting Amazon seller metrics and Google Analytics; analyzed relationships between page views and orders.

Content Marketing Specialist at Ventmere (Shenzhen)

November 1, 2024 - June 21, 2024

Led global content strategy and English copywriting for the company’s online presence, including website, blog, email campaigns, and social media channels. Optimized website and blog content for SEO, conducted keyword analysis using Ahrefs, and implemented on-page improvements. Managed content publishing by writing and editing multiple blog articles and product posts, uploading content via HTML/CMS. Produced cross-channel marketing materials to support new product launches, collaborating closely with designers to ensure cohesive copy and graphics narratives.

Content Strategist at Shenzhen LUTE Innovation (Momcozy)

July 1, 2024 - October 31, 2024

Developed comprehensive content plans for maternal and baby product lines, orchestrated pre-launch promotional campaigns and e-commerce landing page materials. Authored and coordinated product manuals, brochures, and trade show materials in English, synthesizing technical product features into clear, benefit-driven copy. Prepared go-to-market content including user feedback analysis, taglines, slogans, and presentations. Collaborated with marketing and GTM teams to ensure alignment with launch strategies. Monitored key performance data from Amazon seller metrics and Google Analytics to analyze customer engagement.