Hi, I'm Miquel Vidal, a creative director and brand consultant with over 20 years of experience helping brands communicate with clarity and impact. I specialize in strategic branding, editorial design, and visual storytelling, seamlessly blending craft with business strategy. I've had the privilege to collaborate with global names like Adidas and Johnnie Walker, as well as local governments and innovative startups. At FORMIGÓ ESTUDI, the studio I founded, I focus on creating meaningful identities and communication strategies across print, digital, and audiovisual channels. I’m passionate about combining conceptual thinking with hands-on execution and exploring AI tools to enhance design workflows and creativity.…

Miquel Vidal Pons

Hi, I'm Miquel Vidal, a creative director and brand consultant with over 20 years of experience helping brands communicate with clarity and impact. I specialize in strategic branding, editorial design, and visual storytelling, seamlessly blending craft with business strategy. I've had the privilege to collaborate with global names like Adidas and Johnnie Walker, as well as local governments and innovative startups. At FORMIGÓ ESTUDI, the studio I founded, I focus on creating meaningful identities and communication strategies across print, digital, and audiovisual channels. I’m passionate about combining conceptual thinking with hands-on execution and exploring AI tools to enhance design workflows and creativity.…

Available to hire

Hi, I’m Miquel Vidal, a creative director and brand consultant with over 20 years of experience helping brands communicate with clarity and impact. I specialize in strategic branding, editorial design, and visual storytelling, seamlessly blending craft with business strategy. I’ve had the privilege to collaborate with global names like Adidas and Johnnie Walker, as well as local governments and innovative startups.

At FORMIGÓ ESTUDI, the studio I founded, I focus on creating meaningful identities and communication strategies across print, digital, and audiovisual channels. I’m passionate about combining conceptual thinking with hands-on execution and exploring AI tools to enhance design workflows and creativity.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Founder & Creative Director at FORMIGÓ ESTUDI
January 1, 2005 - June 1, 2024
Founded and directed a specialized studio in branding, editorial design, and strategic communication for both public and private brands. Led key projects including visual identity redesign for Gin Xoriguer (+35% brand recognition), creative direction for Adidas and Real Madrid digital campaigns, visual identity development for Gandia City Council, strategic branding for local political campaigns, TV channel identity design for Localia Gandia, design of Gandia's first free city newspaper, branding for agri-food startups, and motion graphics for Allianz Partners (Ireland).
Chief Creative Officer at 8TV (Barcelona)
January 1, 2001 - December 31, 2005
Led the complete visual identity of the channel, covering on-screen graphics and promotional campaigns. Coordinated closely with general management and technical teams to deliver consistent brand visuals.
Motion Graphic Designer at Barcelona Televisió
January 1, 1998 - December 31, 2001
Designed intros, program graphics, promos, and transitions for TV programming. Collaborated closely with content direction teams to enhance visual presentation.

Education

BA at Winchester School of Arts – University of Southampton, UK
January 1, 1996 - December 31, 1999
Graphic Design Diploma at ELISAVA School of Design, Barcelona
January 1, 1997 - December 31, 1998

Qualifications

Generative AI Content Creation
January 1, 2025 - December 31, 2025
Postgraduate in E-commerce
January 1, 2017 - December 31, 2017

Industry Experience

Media & Entertainment, Consumer Goods, Government, Professional Services, Retail
    paper Branding and Electoral Communication Strategy for the Candidate for Mayor

    This project developed a comprehensive political branding strategy aimed at strengthening the identity of the Socialist Party and the personal brand of its candidate, José Manuel Prieto, within the framework of the 2023 municipal elections. It included the definition of positioning, the design of corporate identity, the creation of the naming and campaign slogan, as well as the planning of the communication strategy across digital and traditional media.
    The objective was to project a coherent, approachable, and modern image that reinforced the values of the political project and fostered an emotional connection with citizens.