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Hi, I'm Kity Li, a creative and detail-driven multimedia designer with over 10 years of experience in branding, marketing, and content development. I specialize in creating compelling designs and marketing collateral for various channels including print, digital, packaging, and event promotions. Having recently relocated to the UK, I've successfully adapted to new cultural and operational contexts to continue delivering impactful visual solutions. I thrive on collaborating with cross-functional teams and managing projects under tight deadlines. My passion lies in bringing brands to life through thoughtful and creative design, ensuring consistency while maintaining relevance and creativity across all deliverables.…Hi, I'm Kity Li, a creative and detail-driven multimedia designer with over 10 years of experience in branding, marketing, and content development. I specialize in creating compelling designs and marketing collateral for various channels including print, digital, packaging, and event promotions. Having recently relocated to the UK, I've successfully adapted to new cultural and operational contexts to continue delivering impactful visual solutions. I thrive on collaborating with cross-functional teams and managing projects under tight deadlines. My passion lies in bringing brands to life through thoughtful and creative design, ensuring consistency while maintaining relevance and creativity across all deliverables.

Kity Li

Graphic Designer, Designer, Creative Director, +3

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Hi, I'm Kity Li, a creative and detail-driven multimedia designer with over 10 years of experience in branding, marketing, and content development. I specialize in creating compelling designs and marketing collateral for various channels including print, digital, packaging, and event promotions. Having recently relocated to the UK, I've successfully adapted to new cultural and operational contexts to continue delivering impactful visual solutions. I thrive on collaborating with cross-functional teams and managing projects under tight deadlines. My passion lies in bringing brands to life through thoughtful and creative design, ensuring consistency while maintaining relevance and creativity across all deliverables.…Hi, I'm Kity Li, a creative and detail-driven multimedia designer with over 10 years of experience in branding, marketing, and content development. I specialize in creating compelling designs and marketing collateral for various channels including print, digital, packaging, and event promotions. Having recently relocated to the UK, I've successfully adapted to new cultural and operational contexts to continue delivering impactful visual solutions. I thrive on collaborating with cross-functional teams and managing projects under tight deadlines. My passion lies in bringing brands to life through thoughtful and creative design, ensuring consistency while maintaining relevance and creativity across all deliverables.

Available to hire

Hi, I’m Kity Li, a creative and detail-driven multimedia designer with over 10 years of experience in branding, marketing, and content development. I specialize in creating compelling designs and marketing collateral for various channels including print, digital, packaging, and event promotions. Having recently relocated to the UK, I’ve successfully adapted to new cultural and operational contexts to continue delivering impactful visual solutions.

I thrive on collaborating with cross-functional teams and managing projects under tight deadlines. My passion lies in bringing brands to life through thoughtful and creative design, ensuring consistency while maintaining relevance and creativity across all deliverables.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Work Experience

Graphic Designer at Oyster Studios

January 1, 2019 - July 3, 2025

Oyster Studios is an independent design studio founded in Hong Kong, now also operating from the UK. The studio specialises in delivering innovative visual solutions for brands and businesses through strategic design and marketing. Worked with clients across retail, wellness, and tourism sectors, creating branding, packaging, large-format media, and campaign materials tailored to both print and digital platforms. Key responsibilities include: - Developing compelling offline and online communications and marketing collateral for high-end and well-known shopping malls - Designing branding and packaging for wellness and consumer brands - Developing marketing materials across print, digital, and large-scale formats including hoardings and banners - Ensuring that all deliverables meet the necessary online and printing specifications - Devising and executing targeted marketing strategies for offline and online promotions - Offering tailored solutions that grant brands a competitive edge through enhanced branding and marketing communications

Executive Assistant at Elite Anglo-Chinese Services

January 13, 2025 - April 30, 2025

Elite Anglo Chinese Services, founded in 2012, organizes enriching educational study tours across the UK and Europe. These tours offer international students from Hong Kong, Macau, and China the chance to experience British culture, enhance language skills, and explore academic life. Each tour is carefully planned to ensure both educational value and a memorable experience. Key responsibilities include: - Coordinated with vendors and managed logistics to ensure smooth and high-quality tour execution - Ensured all logistical arrangements ran smoothly and secure high-quality services for study tours - Accompanied students on the Germany study tour, overseeing on-site operations and resolving any issues promptly - Maintained strong relationships with service providers to support successful tour execution

Graphic Designer (Freelancer / Self-employed) at Oyster Studios

January 1, 2019 - June 15, 2024

Developed compelling offline and online communications and marketing collateral for high-end and well-known shopping malls; designed branding and packaging for wellness and consumer brands; created marketing materials across digital (web banners, social media), print (brochures, hoardings), and packaging formats; ensured brand consistency and compliance while maintaining creativity and relevance; managed client communication, timelines, and asset delivery independently.

Senior Marketing Executive at Lotus Tours Limited

October 1, 2014 - January 1, 2019

Developed and executed integrated campaigns across print, digital, and event channels; designed and produced marketing content including websites, eDMs, exhibition panels, and travel brochures; led planning and coordination of promotional events and partnership activations.

Designer at Paperhouse Creations

July 1, 2013 - August 31, 2014

Produced tailored promotional products including calendars and greeting cards aligned with brand identity; created layouts and visuals for newsletters, booklets, and seasonal campaigns.

Layout Designer at Sesame Publication Co. Ltd.

November 1, 2011 - May 31, 2013

Designed book interiors and covers for children’s publications ensuring consistency across series; developed marketing materials including banners, flyers, and e-newsletters; coordinated with internal editors and external print vendors to meet publishing standards.

Executive Assistant (Study Tours) at Elite Anglo Chinese Services Ltd.

January 1, 2025 - April 30, 2025

Coordinated with vendors and managed logistics to ensure smooth and high-quality tour execution; accompanied a student group to Germany, overseeing operations and resolving issues on-site; supported clear communication, branding alignment, and organized delivery of client-facing experiences leveraging creative background.

Operations Manager at Von Travel Limited

July 1, 2024 - December 31, 2024

Oversaw coordination of tailor-made tours, liaising with operators and clients to deliver premium experiences; applied visual and organisational skills to improve communication flow and client-facing documentation.

Graphic Designer (Freelancer / Self-employed) at Oyster Studios

January 1, 2019 - June 7, 2024

Provided innovative design and marketing solutions through strategic planning. Developed compelling offline and online communications and marketing collateral for high-end shopping malls. Designed branding and packaging for wellness and consumer brands. Created marketing materials across digital, print, and packaging formats. Ensured brand consistency while maintaining creativity and relevance. Managed client communication, timelines, and asset delivery independently.

Senior Marketing Executive at Lotus Tours Limited

October 1, 2014 - January 1, 2019

Developed and executed integrated campaigns across print, digital, and event channels. Designed and produced marketing content including websites, eDMs, exhibition panels, and travel brochures. Led planning and coordination of promotional events and partnership activations.

Designer at Paperhouse Creations

July 1, 2013 - August 31, 2014

Produced tailored promotional products such as calendars and greeting cards aligned with brand identity. Created layouts and visuals for newsletters, booklets, and seasonal campaigns.

Layout Designer at Sesame Publication Co. Ltd.

November 1, 2011 - May 31, 2013

Designed book interiors and covers for children’s publications ensuring series consistency. Developed marketing materials including banners, flyers, and e-newsletters. Coordinated with internal editors and external print vendors to meet publishing standards.

Executive Assistant (Study Tours) at Elite Anglo Chinese Services Ltd.

January 1, 2025 - April 30, 2025

Coordinated vendors and managed logistics to ensure smooth tour execution. Accompanied student group to Germany, overseeing operations and resolving issues on-site. Leveraged creative background to support communication, branding, and organized client-facing experiences.

Operations Manager at Von Travel Limited

July 1, 2024 - December 31, 2024

Oversaw coordination of tailor-made tours, liaising with operators and clients to deliver premium experiences. Applied visual and organizational skills to improve communication flow and client documentation.