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I'm a results-driven digital marketing professional with over 9 years of experience across B2B and B2C. I blend creative storytelling with data-driven insights to boost engagement, lead generation, and revenue. I thrive in cross-functional teams, enjoy optimizing UX, and have a track record of building scalable campaigns across email, SEO, social, and content that align with business goals. I’m passionate about leveraging innovative marketing strategies to grow brands and deliver measurable results.…I'm a results-driven digital marketing professional with over 9 years of experience across B2B and B2C. I blend creative storytelling with data-driven insights to boost engagement, lead generation, and revenue. I thrive in cross-functional teams, enjoy optimizing UX, and have a track record of building scalable campaigns across email, SEO, social, and content that align with business goals. I’m passionate about leveraging innovative marketing strategies to grow brands and deliver measurable results.

Cosmin Constantin Chera

Artworker, Designer, Graphic Designer, +5

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I'm a results-driven digital marketing professional with over 9 years of experience across B2B and B2C. I blend creative storytelling with data-driven insights to boost engagement, lead generation, and revenue. I thrive in cross-functional teams, enjoy optimizing UX, and have a track record of building scalable campaigns across email, SEO, social, and content that align with business goals. I’m passionate about leveraging innovative marketing strategies to grow brands and deliver measurable results.…I'm a results-driven digital marketing professional with over 9 years of experience across B2B and B2C. I blend creative storytelling with data-driven insights to boost engagement, lead generation, and revenue. I thrive in cross-functional teams, enjoy optimizing UX, and have a track record of building scalable campaigns across email, SEO, social, and content that align with business goals. I’m passionate about leveraging innovative marketing strategies to grow brands and deliver measurable results.

Available to hire

I’m a results-driven digital marketing professional with over 9 years of experience across B2B and B2C. I blend creative storytelling with data-driven insights to boost engagement, lead generation, and revenue.

I thrive in cross-functional teams, enjoy optimizing UX, and have a track record of building scalable campaigns across email, SEO, social, and content that align with business goals. I’m passionate about leveraging innovative marketing strategies to grow brands and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Work Experience

Marketing Manager at VERCIDA - Diversity & Inclusion Talent Platform

January 1, 2021 - Present

Led the execution of B2B and B2C email campaigns aligned with client objectives; optimized campaigns using SendGrid and HubSpot, achieving a 20% increase in open and click-through rates within 6 months; managed CRM data segmentation; analyzed campaign metrics with Google Analytics and implemented A/B tests improving conversion by 12%; created SEO-optimized landing pages and blog content increasing organic leads by 25% YoY and boosting organic traffic by 30% after SEO audits; collaborated with internal teams to align messaging across channels; trained and mentored the Digital Marketing Executive and Marketing Assistant.

Marketing Executive at VERCIDA, London

January 1, 2021 - June 10, 2024

Led strategy and execution of digital campaigns across multiple channels, collaborating closely with design, sales, and leadership teams. Managed digital marketing campaigns, content production, and UX improvements focused on diversity and inclusion, supporting brand visibility and client engagement. Improved conversion rates by 15% through newsletter and landing page optimization, created automations for workshops and newsletters, maintained CRM segmentation, and produced reports based on user interactions. Utilized guerrilla marketing techniques and A/B testing to refine layouts and initiatives.

Marketing Associate Freelancer (part-time) at OMI Dating App

September 1, 2019 - December 31, 2019

Developed automated email workflows and social media campaigns; mapped customer journeys to understand user behavior and improve the customer experience; conducted qualitative and quantitative research to refine the UK target market, leading to reduced churn and improved retention.

Marketing Associate Freelancer (part-time) at OMI, Dating App London

September 1, 2019 - December 31, 2019

Focused on user acquisition, retention, and journey optimization through campaign strategy and customer engagement via mobile and social channels. Successfully mapped customer journeys, reduced churn, and increased new user acquisition by 30% through targeted social media campaigns.

Marketing Executive - Artwork & Presentations at Williams Lea Tag / Lazard

September 1, 2018 - December 1, 2020

Supported creation of pitch decks, marketing collateral, and branded communications for Lazard's EMEA investment banking team, ensuring compliance with brand and regulatory standards; collaborated with analysts on campaigns that targeted and acquired clients, contributing to Lazard's revenue; coordinated print and digital materials for client meetings; created templates to improve efficiency by 20% and ensured quality checks.

Marketing Artworker/Presentations Operator at Williams Lea Tag/Lazard, London

September 1, 2018 - December 31, 2020

Worked with internal finance sector stakeholders and clients to produce marketing and presentation materials, ensuring branding consistency. Led marketing design projects and delivered high-quality visual content, partnering with analysts on client acquisition strategies contributing to £500 million revenue. Created layouts, mock-ups, and bespoke templates that boosted team efficiency by 20%, while maintaining meticulous project documentation and quality standards.

Marketing Executive at G-Tec Distribution LTD

January 1, 2017 - September 1, 2018

Used concise email subject lines and well-structured layouts to increase email open rates by 25% and drive email-generated sales by around 15%; improved SEO by updating product descriptions, titles and meta-tags; managed three websites, added new products and dynamic pages, and refreshed site content.

Marketing Executive at G-Tec Distribution LTD, London

January 1, 2017 - September 1, 2018

Led digital marketing and email campaigns for consumer tech distribution, managing website content and improving SEO performance across three websites. Improved email open rates by 25% and sales by 15% through targeted marketing efforts and ongoing engagement analysis.