I'm a graphic and web designer with a background in sculpture and scenography, which fuels my spatial thinking and storytelling. I specialize in translating concepts into impactful digital experiences and visuals—both online and offline. I thrive in collaborative environments and value empathy, detail, and functionality in every project.

Aleksandra Kalaydzhieva

I'm a graphic and web designer with a background in sculpture and scenography, which fuels my spatial thinking and storytelling. I specialize in translating concepts into impactful digital experiences and visuals—both online and offline. I thrive in collaborative environments and value empathy, detail, and functionality in every project.

Available to hire

I’m a graphic and web designer with a background in sculpture and scenography, which fuels my spatial thinking and storytelling. I specialize in translating concepts into impactful digital experiences and visuals—both online and offline. I thrive in collaborative environments and value empathy, detail, and functionality in every project.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

Bulgarian
Fluent
English
Advanced

Work Experience

Web & Graphic Designer at Webify
January 1, 2023 - June 8, 2024
Created digital advertising materials such as banners and visuals for social media and promotional graphics. Designed website layouts and user interfaces with a focus on user experience. Skills developed include precision in adapting visuals for digital environments and balancing functionality with strong visual impact in web design. Tools & software: Adobe Photoshop, Adobe Illustrator, Figma.
Graphic Designer at ESCAPE BUILD - 21
January 1, 2022 - December 31, 2023
Designed print materials including brochures, flyers, posters, and business cards. Prepared elements for physical decorations including layout and print-ready files. Developed knowledge of print production techniques and formats and accuracy in typography and structuring content for offline communication. Tools & software: Adobe Illustrator, InDesign, Photoshop.
Graphic & Web Designer at Freelance
January 1, 2021 - June 8, 2024
Created complete graphic and web design solutions for individual clients and small businesses, including logos, brand identities, landing pages, visual assets for social media, and presentations. Managed all stages of the creative process from initial communication and concept development to final design and file delivery. Strengthened project management skills, visual adaptability, and ability to communicate messages effectively through design. Tools used include Adobe Creative Suite, Figma, Krita.
Web & Graphic Designer at Webify
January 1, 2023 - Present
Created digital advertising materials such as banners, visuals for social media, and promotional graphics. Designed website layouts and user interfaces focused on user experience. Used tools like Adobe Photoshop, Adobe Illustrator, and Figma. Developed precision in adapting visuals for digital environments and balancing functionality with strong visual impact in web design.
Graphic Designer at ESCAPE BUILD - 21
December 31, 2023 - July 17, 2025
Designed print materials including brochures, flyers, posters, and business cards. Prepared elements for physical decorations including layout and print-ready files. Utilized Adobe Illustrator, InDesign, and Photoshop. Gained knowledge of print production techniques and formats, and accuracy in typography and structuring content for offline communication.
Graphic & Web Designer at Freelance
January 1, 2021 - Present
Created complete graphic and web design solutions for individual clients and small businesses, including logos, brand identities, landing pages, visual assets for social media, and presentations. Managed all stages of the creative process from initial communication to final design delivery. Strengthened project management, visual adaptability, and communication skills. Used Adobe Creative Suite, Figma, and Krita.
Web & Graphic designer at Webify
January 1, 2024 - July 29, 2025
Created digital advertising materials (banners, visuals for social media, promotional graphics). Designed website layouts and user interfaces with a focus on user experience. Tools & software used included Adobe Photoshop, Adobe Illustrator, and Figma. Developed precision in adapting visuals for digital environments and balanced functionality with strong visual impact in web design.
Graphic designer at ESCAPE BUILD - 21
December 31, 2023 - July 29, 2025
Designed print materials such as brochures, flyers, posters, and business cards. Prepared elements for physical decorations including layout and print-ready files. Tools & software used included Adobe Illustrator, InDesign, and Photoshop. Gained knowledge of print production techniques and formats and accuracy in typography and structuring content for offline communication.
Graphic & Web Designer at Freelance
January 1, 2021 - Present
Created complete graphic and web design solutions for individual clients and small businesses, including logos, brand identities, landing pages, visual assets for social media, and presentations. Involved in all stages of the creative process from initial communication and concept development to final design and file delivery. Strengthened project management skills, visual adaptability, and ability to communicate messages effectively through design. Tools used include Adobe Creative Suite, Figma, and Krita.

Education

Secondary education with acquisition of a third level of professional qualification at NHG "Canko Lavrenov"
September 17, 2018 - May 15, 2023
Bachelor of Scenography at AMTII "Prof. Asen Diamandiev"
January 1, 2023 - July 17, 2025
Secondary education with acquisition of a third level of professional qualification at NHG "Canko Lavrenov"
January 1, 2018 - December 31, 2023
Secondary Education at NHG "Canko Lavrenov"
January 1, 2018 - December 31, 2023

Qualifications

Design Basics
March 1, 2025 - March 31, 2025
Illustrator
May 1, 2025 - May 31, 2025
Design Basics
March 1, 2025 - March 31, 2025
Illustrator
May 1, 2025 - May 31, 2025
Design Basics
March 1, 2025 - March 31, 2025
Illustrator
May 1, 2025 - May 31, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Other, Retail