I'm a marketing professional with a strong focus on the music industry, A&R, and digital campaigns. Over the years I have collaborated with artists, labels, and festival teams to grow exposure, curate playlists, and lead campaigns across the EU. My hands-on experience spans Google Ads, Meta Ads, analytics, B2C/B2B communications, and event strategy for major events like Untold Festival and ADE. I thrive in fast-paced environments, bring a proactive and creative mindset, and value open communication. I'm seeking roles in the music/management/marketing fields across different sectors where I can apply my experience daily, contribute to artist growth, and drive mutual professional growth. I aim to deliver data-driven insights, optimize workflows, and develop effective strategies for large-scale campaigns and events.

Amr Akalay

I'm a marketing professional with a strong focus on the music industry, A&R, and digital campaigns. Over the years I have collaborated with artists, labels, and festival teams to grow exposure, curate playlists, and lead campaigns across the EU. My hands-on experience spans Google Ads, Meta Ads, analytics, B2C/B2B communications, and event strategy for major events like Untold Festival and ADE. I thrive in fast-paced environments, bring a proactive and creative mindset, and value open communication. I'm seeking roles in the music/management/marketing fields across different sectors where I can apply my experience daily, contribute to artist growth, and drive mutual professional growth. I aim to deliver data-driven insights, optimize workflows, and develop effective strategies for large-scale campaigns and events.

Available to hire

I’m a marketing professional with a strong focus on the music industry, A&R, and digital campaigns. Over the years I have collaborated with artists, labels, and festival teams to grow exposure, curate playlists, and lead campaigns across the EU. My hands-on experience spans Google Ads, Meta Ads, analytics, B2C/B2B communications, and event strategy for major events like Untold Festival and ADE.

I thrive in fast-paced environments, bring a proactive and creative mindset, and value open communication. I’m seeking roles in the music/management/marketing fields across different sectors where I can apply my experience daily, contribute to artist growth, and drive mutual professional growth. I aim to deliver data-driven insights, optimize workflows, and develop effective strategies for large-scale campaigns and events.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Fluent
Arabic
Fluent
Dutch
Beginner

Work Experience

A&R & Social Media Administrator at Muanca Records
September 1, 2021 - September 8, 2025
Collaborated with the marketing manager, provided feedback to artists, built connections with potential partners, and performed general office and administrative duties.
A&R & Marketing Intern/Junior at Soar Music Group
February 1, 2023 - September 8, 2025
Conducted ongoing marketing analysis to identify potential artists and help grow their careers; prepared weekly social media posts at optimal times; assisted in tracking and developing performance insights of campaigns; curated Untold Festival 2022 playlists and developed event strategies for ADE (Trap Nation, Tribal Trap & Actuation Music).
Marketing & Event Management Supervisor at Untold Festival
March 1, 2024 - September 8, 2025
Freelance marketing and event management role handling playlist curation and promotion across the European Union; assisted with Trap Nation ADE marketing; served as Tribal Trap Stage Manager & Artist Supervisor; contributed to Actuation Music Marketing & PR during ADE.
Team Manager at Club BASIS
March 1, 2024 - September 8, 2025
Oversee the team; onboard and train new team members; run performance analysis and insight-based planning; plan and assist team strategies; set weekly/monthly goals.
A&R & Social Media Administrator at Muanca Records
September 30, 2021 - September 23, 2025
Gave feedback to artists and built connections with potential partners; performed general office duties and administrative tasks.
All-Round Marketeer (Remote) at Technalia Solutions
September 30, 2022 - September 23, 2025
Collaborated on Google Ads & Meta Ads; conducted analysis of ad performance and optimization; handled general office tasks.
A&R & Marketing Intern/Junior at Soar Music Group
February 28, 2023 - September 23, 2025
Analyzed marketing for potential artists, helped grow their careers; prepared weekly social media posts; tracked and developed marketing campaign insights; curated playlists for Untold Festival 2022; developed event strategies for ADE (Trap Nation, Tribal Trap & Actuation Music).
All-Round Marketeer ( Freelancer ) at Sphera Consulting
September 30, 2024 - September 23, 2025
Worked closely with Google Ads & Meta Ads; performed ad performance analysis and optimization; improved B2C workflow and communicative sourcing; general office duties and admin tasks.
Marketing & Business Administration and Event Management Supervisor at Freelance
July 31, 2024 - September 23, 2025
Untold Festival playlist curation and promotion in the EU; Marketing Strategy Advisor; Internal Organizational Structure Advisor; Trap Nation ADE marketing assistant; Tribal Trap Stage Manager & Artist Supervisor; Actuation Music Marketing & PR during ADE.
Team Manager at Club BASIS
March 31, 2025 - September 23, 2025
Oversee and manage staff; onboarding and training new team members; running performance analysis and insight-based planning; interview new candidates; delegating activities; planning team strategies; setting weekly/monthly goals.
A&R & Social Media Administrator at Muanca Records
September 30, 2021 - September 23, 2025
Supported marketing initiatives by collaborating with the marketing manager, providing artist feedback, and developing connections with potential partners. Performed general office tasks to maintain smooth daily operations.
All-Round Marketeer (Remote) at Technalia Solutions
September 30, 2022 - September 23, 2025
Partnered with Google Ads and Meta Ads, conducted ad performance analyses, and optimized B2B communications. Handled routine administrative duties.
A&R & Marketing Intern/Junior at Soar Music Group
February 28, 2023 - September 23, 2025
Conducted ongoing marketing analysis to identify and develop potential artists. Crafted weekly social media posts in optimal timing, tracked marketing campaign performance, and contributed to strategy. Served as playlist curator for Untold Festival 2022 and developed event strategies for ADE across Trap Nation, Tribal Trap & Actuation Music.
All-Round Marketeer (Freelancer) at Sphera Consulting
September 30, 2024 - September 23, 2025
Collaborated on Google Ads & Meta Ads campaigns, performed performance analyses, and optimized both B2C and B2B workflows. Provided general office support and administrative tasks.
Marketing & Business Administration and Event Management Supervisor at Untold Festival
July 31, 2024 - September 23, 2025
Oversaw Untold Festival playlist curation and EU promotion. Served as Marketing Strategy Advisor and Internal Organizational Structure Advisor. Assisted with Trap Nation ADE marketing, Tribal Trap event management, and Actuation Music PR during ADE.
Team Manager at Club BASIS
March 31, 2025 - September 23, 2025
Oversee and manage staff, onboard and train new team members, run performance analyses, interview candidates, delegate tasks, and contribute to strategic planning with weekly/monthly goal setting.
A&R & Social Media Administrator at Muanca Records
September 1, 2021 - September 23, 2025
Collaborated with the marketing manager to shape artist strategies, provided feedback to artists, and built connections with potential partners. Managed general office duties and administrative tasks.
All-round Marketeer (Remote) at Technalia Solutions
September 1, 2022 - September 23, 2025
Supported Google Ads and Meta Ads campaigns; performed ad performance analysis, optimization; assisted in B2B communications; handled general administrative tasks.
A&R & Marketing Intern/Junior at Soar Music Group
February 1, 2023 - September 23, 2025
Analyzed marketing to identify potential artists, helped grow their careers; prepared weekly social posts on optimal timing; tracked and developed performance insights of campaigns; curated Untold Festival 2022 playlists; developed event strategies for ADE (Trap Nation, Tribal Trap & Actuation Music).
All-round Marketeer (Freelancer) at Sphera Consulting
September 1, 2024 - September 23, 2025
Worked with Google Ads & Meta Ads; performed ad performance analysis and optimization; improved B2C workflow and sourcing; performed general office duties.
Marketing & Business Administration and Event Management Supervisor at Freelance
July 1, 2024 - September 23, 2025
Curation and promotion of Untold Festival playlists in the EU; served as Marketing Strategy Advisor and Internal Organizational Structure Advisor; supported ADE marketing for Trap Nation and Actuation Music; Tribal Trap Stage Manager & Artist Supervisor; Actuation Music Marketing & PR during ADE Club.
Team Manager at Basis
March 1, 2025 - September 23, 2025
Oversee & manage the staff team; onboard and train new team members; run performance analysis and insight-based planning; interview new candidates; delegate activities and tasks among team members; plan and assist team strategies; set weekly/monthly goals.

Education

Bachelor in Business Administration, Marketing in Communication & Information at Wittenborg University of Applied Sciences
November 1, 2020 - June 1, 2025
Bachelor in Business Administration, Marketing in Communication & Information at Wittenborg University of Applied Sciences
November 1, 2020 - October 1, 2025
Bachelor in Business Administration, Marketing in Communication & Information at Wittenborg University of Applied Sciences
November 1, 2020 - October 1, 2025
Primary School at Colegio Español Ramón y Cajal
September 1, 2005 - June 1, 2012
Secondary School - Science & Physics at Instituto Español Severo Ochoa
September 1, 2012 - May 1, 2020
Bachelor in Business Administration, Marketing in Communication & Information at Wittenborg University of Applied Sciences
November 1, 2020 - October 1, 2025

Qualifications

Certificate in Audio Mixing & Mastering
March 1, 2023 - August 31, 2024
Certificate in Audio Mixing & Mastering
March 1, 2023 - August 1, 2024
Certificate in Audio Mixing & Mastering
March 1, 2023 - August 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Other