Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a 20-year-old Marketing student at the French University of Armenia, currently building my digital skills through Meta’s online marketing courses. I'm especially interested in brand communication, content strategy, and the psychology behind consumer behavior. I enjoy turning ideas into creative campaigns and exploring how marketing shapes the way people see and interact with brands. Curious, driven, and always up for a challenge, I’m excited to keep learning and contribute to real-world projects that make an impact.…I'm a 20-year-old Marketing student at the French University of Armenia, currently building my digital skills through Meta’s online marketing courses. I'm especially interested in brand communication, content strategy, and the psychology behind consumer behavior. I enjoy turning ideas into creative campaigns and exploring how marketing shapes the way people see and interact with brands. Curious, driven, and always up for a challenge, I’m excited to keep learning and contribute to real-world projects that make an impact.

Mari Sargsyan

Marketing Strategist, Social Media Manager, Content Creator, +2





I'm a 20-year-old Marketing student at the French University of Armenia, currently building my digital skills through Meta’s online marketing courses. I'm especially interested in brand communication, content strategy, and the psychology behind consumer behavior. I enjoy turning ideas into creative campaigns and exploring how marketing shapes the way people see and interact with brands. Curious, driven, and always up for a challenge, I’m excited to keep learning and contribute to real-world projects that make an impact.…I'm a 20-year-old Marketing student at the French University of Armenia, currently building my digital skills through Meta’s online marketing courses. I'm especially interested in brand communication, content strategy, and the psychology behind consumer behavior. I enjoy turning ideas into creative campaigns and exploring how marketing shapes the way people see and interact with brands. Curious, driven, and always up for a challenge, I’m excited to keep learning and contribute to real-world projects that make an impact.

Available to hire

I’m a 20-year-old Marketing student at the French University of Armenia, currently building my digital skills through Meta’s online marketing courses. I’m especially interested in brand communication, content strategy, and the psychology behind consumer behavior. I enjoy turning ideas into creative campaigns and exploring how marketing shapes the way people see and interact with brands. Curious, driven, and always up for a challenge, I’m excited to keep learning and contribute to real-world projects that make an impact.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Adobe Photoshop

Beginner

Language

English

Advanced

French

Beginner

Russian

Intermediate

Spanish; Castilian

Beginner

Work Experience

Co-Founder & Marketing Strategist at Hidden Trails – Travel Startup | Yerevan, Armenia

December 1, 2024 - May 31, 2025

As a co-founder of Hidden Trails, I have been part of a small, passionate student team building a travel startup from scratch that highlights the hidden gems of the Gegharkunik region through unique day and overnight trips. Together, we took on everything—from crafting the brand identity including logo design and designing the trips to managing all aspects of marketing and promotion. Our team conducted comprehensive market research and analysis to understand our audience and position our offerings effectively, including customer surveys, competitor analysis, SWOT assessments, audience segmentation, and applying classic marketing frameworks such as the 4Ps. I focused on leading parts of marketing and branding efforts, creating the visual identity, social media content, and ad campaigns communicating our values of sustainability and authentic experiences. This collaboration allowed me to apply marketing concepts in practice and experience the full cycle of launching a startup.