Available to hire
I am a versatile marketing analyst and UI/UX engineer with a passion for data-driven design and innovative digital solutions. With a strong foundation in marketing analytics, I’ve recently pivoted into front-end development and product design, leading end-to-end UI/UX strategy and execution for platforms like Patatix. Currently pursuing a Master’s in Marketing Analytics, I bring a hybrid skill set across design, analytics, and product thinking.
I enjoy turning insights into intuitive user experiences and measurable outcomes, blending creativity with data-driven decision making to deliver impactful digital experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swahili
Fluent
French
Advanced
Chinese
Intermediate
Work Experience
Marketing & Advertising Head at Pesaswap East Africa Limited
February 1, 2024 - PresentAnalyzed campaign performance across SEO, SEM, email marketing, and social media using key metrics like CTR, ROI, and conversion rates. Performed customer segmentation and personalization based on behavior and transaction data. Created dashboards and reports using Power BI and Tableau. Designed and ran A/B tests to optimize landing pages and content. Used predictive analytics for forecasting and targeting. Reported ROI on channels and worked with cross-functional teams to align strategy.
Front-End UI/UX Engineer & Product Designer at Patatix
February 1, 2024 - PresentDesigned and implemented the Patatix UI/UX from the ground up, building a modular, responsive, and culturally intuitive ticketing platform. Used HTML/CSS/JS and AI design tools to prototype, code, and iterate across event listings, artist pages, merch drops, and checkout flows. Developed a scalable design system that reduced page creation time by 40% and improved consistency across desktop and mobile views. Integrated UTM tracking, data layers, and influencer landing pages that boosted engagement by 40% and supported 500+ monthly sales. Built 'Front Row Curator' influencer feature system. Collaborated with product, marketing, and backend teams to align user experience, SEO performance, and conversion targets. Used AI tools to generate layout options, reduce wireframing time, and test content variants during campaign sprints.
Marketing & Advertising Head at Pesaswap EastAfrica Limited
February 1, 2024 - PresentAnalyzed campaign performance across SEO, SEM, email marketing, and social media using metrics like CTR, ROI, and conversion rates. Performed customer segmentation and personalization based on behavior and transaction data. Created dashboards and reports using Power BI and Tableau. Designed and ran A/B tests to optimize landing pages and content. Used predictive analytics for forecasting and targeting. Reported ROI on channels and collaborated with cross-functional teams to align strategy.
Front-End UI/UX Engineer & Product Designer at Patatix
February 1, 2024 - PresentDesigned and implemented the Patatix UI/UX from the ground up, building a modular, responsive, and culturally intuitive ticketing platform. Prototyped, coded (HTML/CSS/JS), and iterated across event listings, artist pages, merch drops, and checkout flows with AI-assisted design tools. Developed a scalable design system that reduced page creation time by 40% and improved consistency across desktop and mobile views. Implemented UTM tracking, data layers, and influencer landing pages to boost engagement by 40% and support 500+ monthly sales. Built the Front Row Curator feature system enabling creators to curate events, push merch, and track performance. Collaborated with product, marketing, and backend teams to align user experience, SEO performance, and conversion targets. Used AI tooling to generate layout options, reduce wireframing time, and test content variants during campaign sprints.
Marketing & Advertising Head at Pesaswap East Africa Limited
February 1, 2024 - PresentAnalyzed campaign performance across SEO, SEM, email marketing, and social media using key metrics like CTR, ROI, and conversion rates. Performed customer segmentation and personalization based on behavior and transaction data. Created dashboards and reports using Power BI and Tableau. Designed and ran A/B tests to optimize landing pages and content. Used predictive analytics for forecasting and targeting. Reported ROI on channels and worked with cross-functional teams to align strategy.
Front-End UI/UX Engineer & Product Designer at Patatix
February 1, 2024 - PresentDesigned and implemented the Patatix UI/UX from the ground up, building a modular, responsive, and culturally intuitive ticketing platform. Used HTML/CSS/JS and AI design tools to prototype, code, and iterate across event listings, artist pages, merch drops, and checkout flows. Developed a scalable design system that reduced page creation time by 40% and improved consistency across desktop and mobile views. Integrated UTM tracking, data layers, and influencer landing pages that boosted engagement by 40% and supported 500+ monthly sales. Built Front Row Curator influencer feature system — allowing creators to curate events, push merch, and track performance. Collaborated with product, marketing, and backend teams to align user experience, SEO performance, and conversion targets. Used AI tools to generate layout options, reduce wireframing time, and test content variants during campaign sprints.
Marketing & Advertising Head at Pesaswap East Africa Limited
February 1, 2024 - PresentAnalyzed campaign performance across SEO, SEM, email marketing, and social media using key metrics like CTR, ROI, and conversion rates. Performed customer segmentation and personalization based on behavior and transaction data. Created dashboards and reports using Power BI and Tableau. Designed and ran A/B tests to optimize landing pages and content. Used predictive analytics for forecasting and targeting. Reported ROI on channels and worked with cross-functional teams to align strategy.
Front-End UI/UX Engineer & Product Designer at Patatix
February 1, 2024 - PresentDesigned and implemented the Patatix UI/UX from the ground up, building a modular, responsive, and culturally intuitive ticketing platform. Used HTML/CSS/JS and AI design tools to prototype, code, and iterate across event listings, artist pages, merch drops, and checkout flows. Developed a scalable design system that reduced page creation time by 40% and improved consistency across desktop and mobile views. Integrated UTM tracking, data layers, and influencer landing pages that boosted engagement by 40% and supported 500+ monthly sales. Built “Front Row Curator” influencer feature system — allowing creators to curate events, push merch, and track performance. Collaborated with product, marketing, and backend teams to align user experience, SEO performance, and conversion targets. Used AI tools to generate layout options, reduce wireframing time, and test content variants during campaign sprints.
Marketing & Advertising Head at Pesaswap EastAfrica Limited
February 1, 2024 - PresentAnalyzed campaign performance across SEO, SEM, email marketing, and social media using key metrics including CTR, ROI, and conversion rates. Performed customer segmentation and personalization based on behavior and transaction data. Created dashboards and reports with Power BI and Tableau. Designed and ran A/B tests to optimize landing pages and content. Applied predictive analytics for forecasting and targeting. Reported ROI on marketing channels and collaborated with cross-functional teams to align marketing strategy.
Front-End UI/UX Engineer & Product Designer at Patatix
February 1, 2024 - PresentDesigned and implemented the Patatix UI/UX from the ground up, building a modular, responsive, and culturally intuitive ticketing platform. Utilized HTML, CSS, JavaScript, and AI design tools to prototype and code event listings, artist pages, merch drops, and checkout flows. Developed a scalable design system reducing page creation time by 40% and improving consistency across devices. Integrated UTM tracking, data layers, and influencer landing pages boosting engagement by 40% and supporting over 500 monthly sales. Built an influencer feature system called “Front Row Curator” enabling creators to curate events, merchandise, and performance tracking. Collaborated with product, marketing, and backend teams to align user experience, SEO, and conversion targets. Employed AI tools to generate layout options, reduce wireframing time, and test content variants during campaign sprints.
Marketing & Advertising Head at Pesaswap EastAfrica Limited
February 1, 2024 - June 19, 2024Analyzed campaign performance across SEO, SEM, email marketing, and social media using key metrics like CTR, ROI, and conversion rates. Performed customer segmentation and personalization based on behavior and transaction data. Created dashboards and reports using Power BI and Tableau. Designed and ran A/B tests to optimize landing pages and content. Used predictive analytics for forecasting and targeting. Reported ROI on channels and worked with cross-functional teams to align strategy.
Front-End UI/UX Engineer & Product Designer at Patatix
February 1, 2024 - June 19, 2024Designed and implemented the Patatix UI/UX from the ground up, building a modular, responsive, and culturally intuitive ticketing platform. Used HTML/CSS/JS and AI design tools to prototype, code, and iterate across event listings, artist pages, merch drops, and checkout flows. Developed a scalable design system that reduced page creation time by 40% and improved consistency across desktop and mobile views. Integrated UTM tracking, data layers, and influencer landing pages that boosted engagement by 40% and supported 500+ monthly sales. Built the "Front Row Curator" influencer feature system, allowing creators to curate events, push merch, and track performance. Collaborated with product, marketing, and backend teams to align user experience, SEO performance, and conversion targets. Used AI tools to generate layout options, reduce wireframing time, and test content variants during campaign sprints.
Content Associate at Transcooper LTD
December 31, 2022 - September 24, 2025Created multimedia content including blogs, videos, and social media assets. Built and executed SEO strategies and optimized on-page content. Managed content calendars, analytics reports, and distribution across digital platforms. Engaged audiences via social media, tracking metrics and community feedback.
Content Associate at Transcooper LTD
December 31, 2022 - September 23, 2025Created multimedia content including blogs, videos, and social media assets. Built and executed SEO strategies and optimized on-page content. Managed content calendars, analytics reports, and distribution across digital platforms. Engaged audiences via social media, tracking metrics and community feedback.
Content Associate at Transcooper LTD
December 31, 2022 - September 23, 2025Created multimedia content including blogs, videos, and social media assets. Built and executed SEO strategies and optimized on-page content. Managed content calendars, analytics reports, and distribution across digital platforms. Engaged audiences via social media, tracking metrics and community feedback.
Content Associate at Transcooper LTD
December 31, 2022 - September 2, 2025Created multimedia content including blogs, videos, and social media assets. Built and executed SEO strategies and optimized on-page content. Managed content calendars, analytics reports, and digital content distribution. Engaged audiences via social media, tracking metrics and community feedback.
Content Associate at Transcooper LTD
December 1, 2022 - September 23, 2025Created multimedia content including blogs, videos, and social media assets. Built and executed SEO strategies and optimized on-page content. Managed content calendars, analytics reports, and distribution across digital platforms. Engaged audiences via social media, tracking metrics and community feedback.
Content Associate at Transcooper LTD
January 1, 2022 - December 31, 2022Created multimedia content including blogs, videos, and social media assets. Built and executed SEO strategies and optimized on-page content. Managed content calendars, analytics reports, and distribution across digital platforms. Engaged audiences via social media, tracking metrics and community feedback.
Intern at State Department for Interior & Citizen Services
September 30, 2021 - September 24, 2025Managed official documentation and passport processing workflows. Strengthened communication, time management, and organizational skills.
Internship at State Department for Interior & Citizen Services
September 30, 2021 - September 23, 2025Managed official documentation and passport processing workflows. Strengthened communication, time management, and organizational skills.
Internship at State Department for Interior & Citizen Services
September 30, 2021 - September 2, 2025Managed official documentation and passport processing workflows. Strengthened communication, time management, and organizational skills.
Internship at State Department for Interior & Citizen Services
September 1, 2021 - September 23, 2025Managed official documentation and passport processing workflows. Strengthened communication, time management, and organizational skills.
Internship at State Department for Interior & Citizen Services
September 1, 2021 - September 23, 2025Managed official documentation and passport processing workflows. Strengthened communication, time management, and organizational skills.
Internship at State Department for Interior & Citizen Services
April 1, 2021 - September 30, 2021Managed official documentation and passport processing workflows. Strengthened communication, time management, and organizational skills.
Education
Master’s Degree at University of Stirling
January 1, 2023 - December 31, 2024Bachelor’s Degree at Strathmore University
January 1, 2021 - December 31, 2021Master’s Degree in Marketing Analytics at University of Stirling
January 1, 2023 - December 31, 2024Bachelor’s Degree in International Studies at Strathmore University
January 1, 2021 - December 31, 2021Master’s Degree at University of Stirling
January 1, 2023 - January 1, 2024Bachelor’s Degree at Strathmore University
January 1, 2021 - January 1, 2021Master’s Degree in Marketing Analytics at University of Stirling, Scotland
January 1, 2023 - January 1, 2024Bachelor’s Degree in International Studies at Strathmore University, Kenya
January 1, 2021 - January 1, 2021Master’s Degree in Marketing Analytics at University of Stirling, Scotland
January 1, 2023 - January 1, 2024Bachelor’s Degree in International Studies at Strathmore University, Kenya
January 1, 2021 - January 1, 2021Master’s Degree in Marketing Analytics at University of Stirling, Scotland
January 1, 2023 - January 1, 2024Bachelor’s Degree in International Studies at Strathmore University, Kenya
January 1, 2021 - January 1, 2021Qualifications
Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Government, Retail, Professional Services, Other, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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