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Hi, I'm Igor. Looking for creative results? Trusted by many agencies, digital studios, and AR/XR environments both in the US and in Europe, I specialize in creative and art direction, working with everything from live-action photography to immersive virtual experiences. I love fostering a culture that encourages boldness, honesty, and a passion for innovation. Throughout my career, I've managed large product campaigns, led international teams, and developed cutting-edge mixed reality applications. I'm always excited to create meaningful impact through creativity and technology, and I enjoy collaborating with talented teams to bring innovative ideas to life.…Hi, I'm Igor. Looking for creative results? Trusted by many agencies, digital studios, and AR/XR environments both in the US and in Europe, I specialize in creative and art direction, working with everything from live-action photography to immersive virtual experiences. I love fostering a culture that encourages boldness, honesty, and a passion for innovation. Throughout my career, I've managed large product campaigns, led international teams, and developed cutting-edge mixed reality applications. I'm always excited to create meaningful impact through creativity and technology, and I enjoy collaborating with talented teams to bring innovative ideas to life.

Igor Gutierrez

Art Director, Creative Director, Illustrator, +2

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Hi, I'm Igor. Looking for creative results? Trusted by many agencies, digital studios, and AR/XR environments both in the US and in Europe, I specialize in creative and art direction, working with everything from live-action photography to immersive virtual experiences. I love fostering a culture that encourages boldness, honesty, and a passion for innovation. Throughout my career, I've managed large product campaigns, led international teams, and developed cutting-edge mixed reality applications. I'm always excited to create meaningful impact through creativity and technology, and I enjoy collaborating with talented teams to bring innovative ideas to life.…Hi, I'm Igor. Looking for creative results? Trusted by many agencies, digital studios, and AR/XR environments both in the US and in Europe, I specialize in creative and art direction, working with everything from live-action photography to immersive virtual experiences. I love fostering a culture that encourages boldness, honesty, and a passion for innovation. Throughout my career, I've managed large product campaigns, led international teams, and developed cutting-edge mixed reality applications. I'm always excited to create meaningful impact through creativity and technology, and I enjoy collaborating with talented teams to bring innovative ideas to life.

Available to hire

Hi, I’m Igor. Looking for creative results? Trusted by many agencies, digital studios, and AR/XR environments both in the US and in Europe, I specialize in creative and art direction, working with everything from live-action photography to immersive virtual experiences. I love fostering a culture that encourages boldness, honesty, and a passion for innovation.

Throughout my career, I’ve managed large product campaigns, led international teams, and developed cutting-edge mixed reality applications. I’m always excited to create meaningful impact through creativity and technology, and I enjoy collaborating with talented teams to bring innovative ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Art Director (Account: Kawasaki Motors Corporation) at Fuse Interactive (Kawasaki Motors Corporation)

July 1, 2017 - June 18, 2024

Managed different product campaigns including creative development and alignment with strategy, design, and development teams. Directed photoshoots and videos for Kawasaki's action sport product campaigns globally, averaging over 10 products per year including motorcycles, off-road vehicles, and personal watercraft. Orchestrated the launch of the Teryx® KRX 1000 globally, strengthening business relationships and acquiring global campaign photography business for Fuse. Revamped the UX/UI of Kawasaki's Leads Management system, transforming it into a widely used app. Designed the UX/UI for Kawasaki's first customer-centric in-store app, "KAWASAKI CONNECT."

Art Director at TRIGGER The Mixed Reality Agency®

June 1, 2014 - July 1, 2017

Conceptualized, executed, and delivered cutting-edge AR and interactive experiences managing an international team of illustrators, HTML and Unity developers, 3D animators, sound designers, and writers. Directed mixed reality apps' visual direction (AR and VR) and interactive experiences bridging creative ideas and technical implementations. Pioneered groundbreaking interactive experiences for movies and brands, collaborating with tech startup products. Worked with clients such as Lego, Sony Studios, Weta Workshop, Lionsgate, and others.

Art Director at THE FAMOUS GROUP

January 31, 2010 - May 31, 2014

Directed award-winning interactive campaigns collaborating closely with developers and strategists to create original engaging digital content including websites, apps, and campaigns. Designed the Virtual Fan VIXI app/CMS (UX/UI) used for major events like NFL draft and US Tennis Open. Received industry recognition and awards with projects featured in TIME magazine, Mashable, and ADAGE among others. Worked with clients such as CW, 2K Games, Ubisoft, NFL, Universal, Dreamworks, Justin Bieber, and more.