Sofia Banda
I am a creative and detail-oriented graphic designer with over 10 years of experience crafting brand systems, print production, and product development.
About
I am a creative and detail-oriented graphic designer with over 10 years of experience crafting brand systems, print production, and product development. I thrive on managing complex projects across logistics, real estate, and manufacturing, delivering brand-consistent assets that engage audiences and support marketing goals. Proficient in Adobe Creative Suite, I enjoy collaborating closely with clients to bring brand identities to life and elevate visual storytelling.
- 11 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Professional Services
- Manufacturing
- Real Estate & Construction
- Transportation & Logistics
- Retail
Work experience· 5 roles
Designed brochures, flyers, and packaging while ensuring strict adherence to print specifications. Translated marketing goals into clear messaging and high-impact layouts, collaborating with clients to align output with established brand identities.
Managed brand implementation for seven entities, ensuring adherence to individual style guides. Supported corporate website and employee e-commerce platform; produced and edited the 'On the Road with Randy' YouTube series; optimized digital assets for web and mobile; maintained a centralized stock-asset library to streamline workflows.
Directed the design lifecycle of consumer products, balancing user needs with profitability and functionality. Conducted competitor research and market analysis to develop prototypes and oversee product testing; collaborated with marketing to build product narratives and presentations; integrated user psychology and industry trends into aesthetics and touchpoints.
Education
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