I am a seasoned product designer and visual content creator with extensive experience in eyewear, apparel, and accessories industries. I specialize in product design, print design, photography, and social media management, blending creativity with trend research to develop compelling collections and brand identities. I collaborate closely with factories, marketing teams, and licensors to guarantee quality and timely delivery of products. My expertise includes design development from concept sketches to prototypes and final production, mastering tools such as Adobe Photoshop, Illustrator, InDesign, and video editing software. I bring a passion for fashion, detail orientation, and a strong ability to manage multiple projects simultaneously while communicating effectively with diverse teams and stakeholders.

Roger Sorto

I am a seasoned product designer and visual content creator with extensive experience in eyewear, apparel, and accessories industries. I specialize in product design, print design, photography, and social media management, blending creativity with trend research to develop compelling collections and brand identities. I collaborate closely with factories, marketing teams, and licensors to guarantee quality and timely delivery of products. My expertise includes design development from concept sketches to prototypes and final production, mastering tools such as Adobe Photoshop, Illustrator, InDesign, and video editing software. I bring a passion for fashion, detail orientation, and a strong ability to manage multiple projects simultaneously while communicating effectively with diverse teams and stakeholders.

Available to hire

I am a seasoned product designer and visual content creator with extensive experience in eyewear, apparel, and accessories industries. I specialize in product design, print design, photography, and social media management, blending creativity with trend research to develop compelling collections and brand identities. I collaborate closely with factories, marketing teams, and licensors to guarantee quality and timely delivery of products.

My expertise includes design development from concept sketches to prototypes and final production, mastering tools such as Adobe Photoshop, Illustrator, InDesign, and video editing software. I bring a passion for fashion, detail orientation, and a strong ability to manage multiple projects simultaneously while communicating effectively with diverse teams and stakeholders.

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Work Experience

Seasonal - Product design/ Photography and video at DenRods
February 1, 2015 - June 6, 2024
Responsible for product design and development of polarized sun wear. Photographed and retouched all samples in high resolution. Communicated with factories for spec sketches, prototype samples, design changes and price negotiations. Managed merchandise collections according to color trends and brand elements. Conducted trend research and brand management. Managed social media platforms and video content.
Print Designer at Tail Active Wear
February 1, 2015 - June 6, 2024
Designed prints for golf wear and sport fabrics. Worked on seasonal color selection and merchandise collections based on color palettes. Prepared presentation boards and approved hand looms and samples. Communicated with overseas developers for design updates and changes. Supported marketing with print images for email campaigns, social media, and videos.
Product Designer at Marcolin Eye wear
October 1, 2008 - May 31, 2014
Designed and developed spring/fall sun wear collections for Kenneth Cole, Timberland, Roberto Cavalli, Just Cavalli, and Cover Girl. Developed mass market sun wear collections for mid-tier stores. Created sketches and renderings, managed color sheets and style assignments. Collaborated with product development teams on new construction methods, hardware, and materials. Photographed and retouched samples for various media. Created InDesign booklets for collections. Conducted market research and trend analysis. Assisted in licensing and product development team meetings. Maintained tray sample sets and vendor proposals.
Designer at Designers in motion/MMG
September 1, 2006 - September 30, 2008
Designed and developed neck wear collections for upper and mid-tier stores. Merchandised collections according to seasonal color palettes and trends. Approved color ways and samples. Created presentation boards, catalogs, garment labels, and hang tags. Directed photo shoots and prepared images for website updates. Communicated with overseas developers for design updates.
Head Designer at Dynasty Apparel/Dino di milano
July 1, 2000 - July 31, 2006
Designed and developed mens and young mens tops collections for Dickies and Genuine Dickies for mass market and mid-tier stores. Created specs, technical sketches, patterns, and repeat designs. Collaborated with sourcing and technical teams to meet deadlines. Approved samples and hand looms. Directed photo shoots and prepared images for web updates. Designed garment labels and hang tags. Purchased artwork designs for print direction. Developed color palettes and presentation materials. Assisted with sales presentations.
Textile Print designer at Perry Ellis International
August 1, 1995 - June 30, 2000
Created and recolored repeats and patterns for prints, yarn dyes, and knits. Selected colors for seasons and merchandised designs based on color palettes. Prepared presentation boards and approved hand looms and samples. Attended print shows for trend research and design ideas.
Product Designer / Photography and video at DenRods
February 1, 2015 - June 7, 2024
Product design and development of Polarized Sun wear, photographing and retouching all samples in high resolution. Communication with factories for spec sketches, prototypes, design changes, and price negotiations. Merchandise collection according to color trends and iconic brand elements. Trend research, brand management, and management of social media platforms and video content.
Print Designer at Tail Active Wear
February 1, 2015 - June 7, 2024
Design prints for golf wear and sport fabrics, selection of color for each season, merchandising collections of designs based on seasonal color palettes. Preparation of presentation boards, checking and approving hand looms and samples. Communication with overseas developers for updates and changes of design and product. Supporting marketing with print images for email campaigns, social media, and videos.
Product Designer at Marcolin Eye wear
October 1, 2008 - May 31, 2014
Designed and developed spring/fall sun wear collections for Kenneth Cole, Timberland, and mid-tier department stores. Assisted in sun wear collections for Roberto Cavalli, Just Cavalli, and Cover girl. Created sketchbooks and renderings in Illustrator, Excel color worksheets, and assigned style numbers and color codes. Communicated with product development teams and factories, photographed and retouched samples. Created InDesign booklets for various fashion collections. Researched competitive markets and assisted in collection approval meetings. Coordinated with VP of product and brand managers on collections status and deadlines.
Designer at Designers in motion/MMG
September 1, 2006 - September 30, 2008
Designed and developed neck wear collections for upper-tier and mid-tier stores, merchandising collections by seasonal color palettes and trends. Approved blanket color ways and samples. Created presentation boards, catalogs, garment labels and hang tags. Directed photo shoots and prepared photos and images for website updates. Communicated with overseas developers on design and product changes.
Head Designer at Dynasty Apparel/Dino di milano
July 1, 2000 - July 31, 2006
Designed and developed men's collections for Dickies and Genuine Dickies for mass market stores. Designed and merchandised prints, yarn dyed plaids, and knit patterns. Created specs and technical sketches for initial development. Prepared garment sketches, patterns, and repeat designs. Worked with sourcing director and technical designer to meet deadlines. Approved hand looms and samples, directed photo shoots, prepared photos and images for web updates. Designed garment labels and hang tags. Bought artwork designs for print direction. Developed and matched color palettes for each season. Created presentation boards and catalogs. Assisted with product line presentations to sales reps and buyers.
Textile Print designer at Perry Ellis International
August 1, 1995 - June 30, 2000
Created and re-colored repeats and patterns for prints, yarn dyes, and knits. Worked in the selection of color for each season. Merchandised collections of designs based on seasonal color palettes. Color matched palettes for each season. Prepared presentation boards. Checked and approved hand looms and samples. Attended print shows for trends and design ideas.
Seasonal - Product design/ Photography and video at DenRods
February 1, 2015 - June 28, 2024
Designed and developed polarized sun wear products. Photographed and retouched all samples in high resolution. Communicated with factories for specifications, prototype samples, design changes, and price negotiations. Managed merchandise collection according to color trends and iconic brand elements. Conducted trend research and brand management. Managed social media platforms and video content.
Print Designer at Tail Active Wear
February 1, 2015 - June 28, 2024
Designed prints for golf wear and sport fabrics. Worked on seasonal color selection. Merchandised collections based on seasonal color palettes. Prepared presentation boards. Checked and approved hand looms and samples. Coordinated with overseas developers for design updates and product changes. Supported marketing with print images for email campaigns, social media, and videos.
Product Designer at Marcolin Eye Wear
October 1, 2008 - May 31, 2014
Designed and developed spring/fall sun wear collections for Kenneth Cole and Timberland according to their trends and color palettes. Developed mass market collections for mid-tier department stores. Assisted with new releases for Roberto Cavalli, Just Cavalli, and Cover Girl. Created sketchbooks and renderings using Illustrator. Managed color coding, style numbers, and material descriptions. Communicated with factories for samples and price negotiations. Photographed and retouched samples for booklets and campaigns. Created InDesign booklets for core and fashion collections. Worked closely with product and brand managers and vendors to maintain trends, market research, and collection approvals.
Designer at Designers in motion/MMG
September 1, 2006 - September 30, 2008
Designed and developed neck wear collections for upper-tier and mid-tier stores. Merchandised collections according to seasonal palettes and trends. Approved blanket color ways and samples. Created presentation boards, catalogs, garment labels, and hang tags. Directed photo shoots and prepared images to update website each season. Communicated with overseas developers regarding product updates and design changes.
Head Designer at Dynasty Apparel/Dino di milano
July 1, 2000 - July 31, 2006
Designed and developed mens and young mens collections of tops for Dickies and Genuine Dickies for mass market and mid-tier stores. Designed prints, yarn dyed plaids and knit patterns. Created specs and technical sketches for initial development. Prepared garment sketches, pattern, and repeat designs. Collaborated with sourcing director and technical designer to meet sample deadlines. Approved hand looms and samples. Directed photo shoots and prepared images to update websites. Designed garment labels and hang tags. Purchased artwork designs for print direction. Prepared patterns with color pitches for production and developed seasonal color palettes. Created presentation boards and catalogs used by sales. Assisted product line presentations to sales reps and buyers.
Textile Print Designer at Perry Ellis International
August 1, 1995 - June 30, 2000
Created and recolored repeats and patterns for prints, yarn dyes, and knits. Worked on seasonal color selections and merchandising collections based on seasonal palettes. Color matched palettes for each season. Prepared presentation boards. Checked and approved hand looms and samples. Attended print shows in New York for latest trends and design ideas.
Seasonal - Product Design/Photography and Video at DenRods
February 1, 2015 - Present
Designed and developed polarized sunwear products with a focus on product design and development. Photographed and retouched high-resolution samples. Managed communication with factories regarding spec sketches, prototypes, design changes, and price negotiations. Merchandised collections based on color trends and iconic brand elements. Conducted trend research and brand management. Managed social media platforms and video content.
Print Designer at Tail Active Wear
February 1, 2015 - Present
Designed prints for golf wear and sports fabrics. Selected seasonal colors and merchandised collections based on seasonal color palettes. Prepared presentation boards and approved hand looms and samples. Communicated with overseas developers for updates and design changes. Supported marketing efforts by providing print images for email campaigns, social media, and videos.
Product Designer at Marcolin Eye wear
May 1, 2014 - August 6, 2025
Designed and developed spring and fall sunwear collections for Kenneth Cole and Timberland following brand trends and color palettes. Developed mass market collections for mid-tier department stores. Assisted in eyewear collections for brands such as Roberto Cavalli and Covergirl for the U.S. market. Created sketches and renderings for presentations. Managed color worksheets, style numbers, and sample photography. Produced InDesign booklets for multiple luxury brands. Interfaced with product development and vendors to innovate construction and product methods. Led market research and collection approvals with licensors and product teams.
Designer at Designers in motion/MMG
September 1, 2008 - August 6, 2025
Designed and developed neckwear collections for upper-tier and mid-tier stores. Merchandised according to seasonal color palettes and trends, approved colors and samples. Created presentation boards, catalogs, garment labels, and hang tags. Directed photo shoots and prepared seasonal website updates. Managed communication with overseas developers regarding designs and production.
Head Designer at Dynasty Apparel/Dino di Milano
July 1, 2006 - August 6, 2025
Led design and development of men's and young men's tops collections for Dickies and Genuine Dickies brands targeting mass market retailers like Walmart and K-Mart. Designed and merchandised prints, yarn-dyed plaids, and knit patterns. Created specs, technical sketches, and presentations. Collaborated with sourcing and technical designers to meet sample deadlines. Directed photo shoots and maintained seasonal website content. Managed artwork purchase for prints and new ideas. Developed seasonal color palettes and product line sales presentations.
Textile Print Designer at Perry Ellis International
June 1, 2000 - August 6, 2025
Created and recolored repeats and patterns for prints, yarn dyes, and knits. Selected seasonal colors and merchandised collections based on seasonal palettes. Color matched palettes and prepared presentation boards. Approved hand looms and samples. Attended print shows in New York for trend research and design inspiration.

Education

Associate of Arts Degree at International Fine Arts College Miami, Fl.
January 1, 1991 - December 31, 1995
Associate of Arts Degree at International Fine Arts College Miami, Fl.
January 1, 1991 - December 31, 1995
Associate of Arts Degree at International Fine Arts College Miami, Fl
January 1, 1991 - December 31, 1995
Associate of Arts Degree in Commercial Art at International Fine Arts College
January 1, 1991 - June 1, 1995
Associate of Arts Degree in Computer Graphics at International Fine Arts College
January 1, 1991 - June 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Media & Entertainment, Professional Services