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I am a passionate graphic designer blending visual storytelling with strategic design. My work focuses on creating compelling digital and print experiences that enhance brand identity. Currently, I aim to build immersive user experiences within an in-house company or creative studio, with the long-term goal of becoming an art director and leading innovative campaigns.…

Sara Herrera

Graphic Designer, Designer, Art Director, +2

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I am a passionate graphic designer blending visual storytelling with strategic design. My work focuses on creating compelling digital and print experiences that enhance brand identity. Currently, I aim to build immersive user experiences within an in-house company or creative studio, with the long-term goal of becoming an art director and leading innovative campaigns.…

Available to hire

I am a passionate graphic designer blending visual storytelling with strategic design. My work focuses on creating compelling digital and print experiences that enhance brand identity. Currently, I aim to build immersive user experiences within an in-house company or creative studio, with the long-term goal of becoming an art director and leading innovative campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Japanese

Beginner

Work Experience

Co-founder at Modaku

November 1, 2023 - June 5, 2024

A vintage anime fashion brand based in Kobe, Japan, specializing in curated resale pieces. Created the logo and visual identity, aligning with anime and streetwear culture. Developed initiatives to grow brand awareness within the Japanese market. Oversees strategy, engagement, and community building for the brand.

Engagement Manager & Designer at Vancouver Fashion Week & Global Fashion Collective

August 1, 2022 - November 1, 2023

Managed engagement and coordinated RSVPs for fashion shows in Vancouver, Paris, Milan, New York, and London. Oversaw guest lists, check-ins, and event logistics for two consecutive seasons. Created runway recap videos for web, YouTube, and sales, leading to a transition into a design role. Designed event graphics, promotional materials, and two seasonal magazines in collaboration with industry professionals. Secured sponsorships and designer showcases, expanding the company’s commercial reach. Fashion marketing, event management, creative direction, and industry networking.