Available to hire
Hi, I’m Purva Purohit. With over three years of experience in e-commerce and digital operations, I specialize in managing Amazon marketplace operations, product listing optimization, and data-driven campaign execution. I hold a Master’s degree in Global Business focusing on Contemporary Marketing Management and a professional certification in Digital Marketing from the Chartered Institute of Marketing. I love collaborating with brands to enhance pricing strategies, enrich product content, and launch products successfully online.
I’m passionate about leveraging insights, trend forecasting, and customer analytics to drive category growth and improve customer engagement. As a strong team player, I thrive in cross-functional environments and enjoy creating tailored marketing campaigns that deliver measurable results. I’m currently exploring new opportunities in marketing, digital, or eCommerce to further grow my skills and contribute to exciting business challenges.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Digital Operations Assistant – RTW at Selfridges London, UK
January 1, 2024 - December 31, 2024Collaborated with brands to resolve concession data issues and managed pricing updates, including Geo pricing adjustments. Conducted weekly analysis to minimize ISNOS products and acted as the main point of contact for brands to ensure product enrichment and timely resolution of online product queries. Coordinated end-to-end product launches and maintained online range accuracy via RMS systems. Addressed supplier and team queries related to EANs, ASN bookings, and DHL slots. Conducted routine online site-walks to ensure product and campaign accuracy. Developed and presented trade packs for sales and trade meetings. Managed markdowns, stock levels during sales, and RTV processes. Utilized advanced Excel functions for reporting and operational efficiency. Ensured SLA compliance by maintaining up-to-date supplier information and resolving stockpot and NPS issues. Implemented personalized trackers to manage workflows and meet deadlines.
Digital Operations Assistant – RTW at Selfridges London, UK
January 1, 2024 - December 31, 2024Collaborated with brands to resolve concession data issues and managed pricing updates, including Geo pricing adjustments. Minimized in-stock but not online (ISNOS) products by conducting weekly analysis and issuing updates to brands. Acted as main contact for brands, ensuring product enrichment and resolving online queries timely. Coordinated end-to-end product launches, maintained online range accuracy, and addressed supplier and team queries. Conducted site-walks for product and campaign accuracy and developed trade packs for meetings. Managed markdowns, stock during sales, and RTV process. Used advanced Excel for detailed reporting and operational efficiency. Ensured SLA compliance and implemented organizational trackers to meet deadlines.
Digital Product Coordinator at Fenwick London, UK
November 1, 2022 - December 31, 2023Managed Fenwick's online operations including product enrichment, staging, and catalogue maintenance to ensure brand alignment. Generated trade performance reports using web analytics and sales systems, providing insights on sales, budget, availability, conversion, and AOV. Optimized online product launches through collaboration with third-party teams and concession partners. Performed daily site checks and maintained product attributes and category setups. Coordinated with Photo Studio, Buying Teams, and Merchandisers on assets and product data. Supported digital trading by analyzing bestsellers, stock levels, and campaign performance. Oversaw Menswear and Kidswear departments achieving high online presence. Played a key role in Fenwick's website redesign, uploading 3,000+ products. Managed Concession brands and handled SFTP/PIM software uploads. Proficient in Excel, Google Analytics, Agility PIM, DAM, Salesforce Commerce Cloud, and Dynamics 365.
Digital Product Coordinator at Fenwick London, UK
November 1, 2022 - December 31, 2023Managed online operations including product enrichment, staging, and catalogue maintenance ensuring accuracy and brand alignment. Created and analyzed trade reports using web analytics and sales systems with insights on sales, budget, and conversion. Optimized product launches collaborating with third-party teams and concession partners. Performed daily site checks to improve sales and maintained product attributes. Coordinated with Photo Studio, Buying Teams, and Online Merchandisers. Supported digital trading through bestseller and stock analysis. Managed Menswear and Kidswear achieving high online presence and introduced a Range Plan Tracker. Played key role in website redesign uploading 3,000+ products and managed concession brand assets and trading updates. Proficient with Excel, Google Analytics, Agility PIM, DAM, Salesforce Commerce Cloud, and Dynamics 365.
Trainee – E-commerce at Alpargatas (Havaianas) Mumbai, India
August 1, 2021 - September 30, 2022Designed and executed growth strategies for key product categories on Amazon and Myntra, resulting in a 20% revenue increase. Managed lifecycle of 200+ products on Seller Central including cataloguing, pricing, and end-of-life transitions, optimizing visibility and inventory turnover. Increased sales by 20% with keyword-driven sponsored ads and competitive pricing. Analyzed seasonal trends for supply/demand forecasting reducing stockouts by 15%. Streamlined inventory updates using Vinculum, reducing delays by 10%. Monitored KPIs to improve category performance. Collaborated with marketing, photography, and design teams for 50+ product launches ensuring cohesiveness. Planned and executed promotional calendars increasing seasonal sales by 35% and CTR by 40%. Enhanced product listings with SEO-driven content raising organic visibility by 30%. Managed social media engagement with influencer collaborations, boosting Instagram engagement by 30%.
Trainee – E-commerce at Alpargatas (Havaianas) Mumbai, India
August 1, 2021 - September 30, 2022Designed and executed growth strategies for key product categories on Amazon and Myntra resulting in a 20% revenue increase. Managed lifecycle of over 200 products on Seller Central ensuring visibility and inventory turnover. Increased sales via keyword-driven ads and competitive pricing strategies. Analyzed seasonal trends aligning supply and demand, cutting stockouts by 15%. Streamlined inventory updates with Vinculum reducing order delays by 10%. Monitored KPIs and developed actionable recommendations to improve category performance. Collaborated with marketing, photography, and design teams for over 50 product launches ensuring cohesive branding and timely campaigns. Planned promotional calendars driving significant seasonal sales and CTR improvements. Enhanced SEO-driven content increasing organic visibility by 30%. Managed social media increasing Instagram engagement through influencer collaborations.
Internship - Digital Marketing Executive at Swiss Watch Group – Triboo ILG Dubai, UAE
January 1, 2020 - December 31, 2020Provided daily support to digital and e-commerce teams maintaining up-to-date content on digital platforms. Coordinated online and offline social engagement activities with partner brands. Assisted with administrative tasks and liaised with third-party suppliers. Initiated SEM campaigns selling 500+ SKUs on Amazon and Noon, optimizing products to rank in top 50 of categories. Created quality content including categorization, keyword optimization, images, and descriptions. Launched LinkedIn page for company and reported directly to CEO on media reports. Engaged Instagram influencers for campaigns. Coordinated website launch increasing traffic by 15% and sales lead generation by 5%.
Internship - Digital Marketing Executive at Swiss Watch Group – Triboo ILG Dubai, UAE
January 1, 2020 - December 31, 2020Assisted digital and e-commerce teams maintaining up-to-date digital content. Coordinated social engagement activities for ILG partner brands. Provided administrative support liaising with suppliers and vendors. Initiated SEM campaigns selling over 500 SKUs on Amazon and Noon, optimizing product listings to top 50 category ranks. Created LinkedIn page for the company and managed media reports measuring campaign CTR. Contacted influencers for Mother's Day campaigns to increase brand visibility. Collaborated with external agencies to launch new website driving increases in website traffic and sales lead generation.
Internship at Bharat Sanchar Nigam Limited Mumbai, India
January 1, 2018 - February 28, 2018Assisted marketing team in developing marketing strategies for recharge packages across Maharashtra. Promoted BSNL SIM cards in colleges and rural areas. Managed daily customer orders and complaints addressing their needs. Gained skills in time management and understanding marketing objectives for products and services.
Internship at Bharat Sanchar Nigam Limited Mumbai, India
January 1, 2018 - February 28, 2018Assisted marketers in developing recharge package marketing strategies across Maharashtra region. Promoted BSNL SIM cards in colleges and rural areas. Managed customer orders and complaints by understanding needs. Gained skills in time management and marketing workflow supporting long-term product and service objectives.
Education
Master of Global Business at SP Jain Global School of Management
January 1, 2019 - December 31, 2019Bachelor of Management Studies at Mithibai Motiram Kundnani College
January 1, 2018 - May 31, 2018Master of Global Business at SP Jain Global School of Management
January 1, 2019 - December 31, 2019Bachelor of Management Studies at Mithibai Motiram Kundnani College
January 1, 2014 - May 31, 2018Qualifications
Chartered Institute of Marketing (CIM) Professional Certification in Digital Marketing
January 1, 2024 - December 31, 2024Certification in Markstrat and Digital MediaPro from StratX Simulations
January 1, 2020 - December 31, 2020Certification in Advertising on Google, Influencer Marketing Foundations, and the Fundamentals of Digital Marketing – Google Digital Unlocked LinkedIn
January 1, 2020 - December 31, 2020Certification in SEO HubSpot
January 1, 2020 - December 31, 2020Certification in Social Media Marketing Strategy (TikTok and Instagram reels)
January 1, 2020 - December 31, 2020CIM - Digital Marketing in Practice - Hands-on training in SEO, PPC, Social Media, GA4 Analytics, and Generative AI techniques
January 1, 2024 - December 31, 2024Certification in Markstrat and Digital MediaPro from StratX Simulations
January 1, 2020 - December 31, 2020Certification in completion of Advertising on Google, Influencer Marketing Foundations, and the Fundamentals of Digital Marketing – Google Digital Unlocked LinkedIn
January 1, 2020 - December 31, 2020Certification in completion of SEO HubSpot
January 1, 2020 - December 31, 2020Certification in Social Media Marketing Strategy (TikTok and Instagram reels)
January 1, 2020 - December 31, 2020CIM - Digital Marketing in Practice - Hands-on training in SEO, PPC, Social Media, GA4 Analytics, and Generative AI techniques
January 1, 2023 - December 31, 2023Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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