Available to hire
I am a strong marketing professional with comprehensive experience in B2C, D2C, and B2B growth and marketing. I thrive in expanding teams and driving growth for both start-ups and established luxury businesses, particularly in tech, beauty, jewellery, fashion, and hospitality sectors. I am process-driven and passionate about leading creative teams and delivering impactful marketing strategies.
With a proven track record working across diverse industries, I have built strong partnerships with brands such as Conde Nast and Vogue and launched successful marketing initiatives that have significantly increased social media presence and customer engagement. I’m always eager to take on new challenges and help brands grow sustainably.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Growth Consultant at Freelance
March 1, 2021 - June 3, 2024Working with brands on overall marketing strategy covering branding and creative direction, growth mapping and new territory expansion, marketing strategy, content structure and development, digital, email and CRM activations, new customer acquisition and retention, social media growth and maximisation, influencer programming, and team management. Brands include Pursue Fitness, ChloBo Jewellery, and more.
Head of Marketing at Glossify (D2C Beauty)
November 1, 2022 - June 3, 2024Led marketing efforts including email open rate improvements, affiliate and ambassador program management, partnership establishment with top brands, managing marketing, content, digital, brand, customer service, and logistics teams. Oversaw business and marketing strategy adaptation, led brand activations and events, managed agencies and freelancers.
Head of Marketing at Auverture (Luxury Fine Jewellery Marketplace)
April 1, 2020 - November 1, 2022Responsible for brand activations in Asia, USA and Europe, website and branding overhaul, company sales and business development strategy for growth, team leadership, budget management, agency and partner relationship maintenance, launching new vintage fine jewellery category, managing photoshoots, events, campaigns, and all branded assets.
Head of Brand & Marketing at Nadine Merabi (D2C Luxury Fashion)
April 1, 2020 - June 30, 2020Managed marketing department including interns, creatives, PR, and influencer teams. Developed and implemented global marketing strategy, oversaw brand and marketing materials, developed influencer and affiliate programs, led photoshoots and creative output, redeveloped brand guidelines and product offerings.
Head of Marketing at Prevayl (B2B / D2C Health Tech & Premium Athleisure)
December 1, 2019 - April 1, 2020Managed marketing department and creatives, executed marketing, PR, influencer and brand strategies, oversaw campaigns and photoshoots, maintained agency relationships, developed scalability, and managed marketing operations and communications. Assisted business with £7.5M investment, grew social channels significantly, led pitches for major brands.
Content & Communications Manager at Prevayl
July 1, 2019 - December 31, 2020Managed marketing teams, developed and executed PR, influencer and brand strategies, oversaw campaigns and photoshoots, maintained agency relationships, created go-to-market strategies, and managed marketing operations and communications. Achieved significant organic social media growth and secured PR coverage.
Social Media & Marketing Executive at A S Hospitality (Multi-chain hospitality)
April 1, 2019 - July 1, 2019Managed and trained multiple teams, developed marketing strategies for multiple brands, oversaw marketing materials, creative direction for shoots, PR, influencer and digital strategy and management, grew B2C channels organically, and created strategic partnerships.
Marketing Coordinator at J B Cole UK (B2B Digital and Dev Agency)
June 1, 2018 - April 1, 2019Handled social media strategy and management, event management and creation, copywriting for press, blogs, and campaigns, managed brand presence, and maintained relationships with external agencies.
Marketing & Growth Consultant at Freelance
March 1, 2021 - June 22, 2024Providing comprehensive marketing strategy services including branding and creative direction, growth mapping, new territory expansion, content development, digital/email/CRM activations, customer acquisition and retention, social media growth, influencer programming, and team management. Clients include brands like Pursue Fitness, ChloBo Jewellery, Kiri & Belle, and others.
Head of Marketing at Glossify (D2C Beauty)
November 1, 2022 - June 22, 2024Leading marketing efforts focused on organic follower growth, partnership development with top brands like Conde Nast and Vogue, rolling out education business offshoot, launching new brand guidelines and website redesign, improving email metrics, maximizing affiliate and ambassador programs, overseeing content and brand teams, and optimizing processes and efficiency.
Head of Marketing at Auverture (Luxury Fine Jewellery Marketplace)
April 1, 2020 - November 1, 2022Developing brand activations across Asian, USA and European markets, overhauling website and branding for global relaunch, driving company sales and business development strategy, managing large creative and marketing teams, budgets, brand partnerships, launches of new vintage categories, campaign planning, and managing marketing functions across PR, Creative, Influencer, and Brand.
Head of Brand & Marketing at Nadine Merabi (D2C Luxury Fashion)
April 1, 2020 - June 30, 2020Managed marketing department including interns, creatives, PR, and influencer teams; developed and implemented global marketing strategy; oversaw brand and marketing materials; managed agency relationships; led photoshoots and creative content; redeveloped brand guidelines and product offerings; developed influencer and affiliate programs; led digital marketing efforts.
Head of Marketing at Prevayl (B2B / D2C Health Tech & Premium Athleisure)
December 1, 2019 - April 1, 2020Managed marketing department, interns and creatives; developed and executed PR, influencer, and brand strategies; oversaw campaigns and photoshoots; built relationships with agencies and partners; scaled marketing operations and communications; contributed to achieving £7.5M investment and substantial social media growth; pitched to major brands including Burberry and Amazon.
Content & Communications Manager at Prevayl
July 1, 2019 - December 31, 2020Managed marketing department and creatives; developed and executed PR, influencer, and brand strategies; oversaw campaigns and photoshoots; built agency relationships, created campaign and go-to-market strategies for cross-sector offerings; managed marketing operations and partner communications.
Social Media & Marketing Executive at A S Hospitality
April 1, 2019 - July 31, 2019Managed and trained multiple teams across brands; developed and implemented marketing strategy; oversaw marketing materials and in-house shoots; managed PR, influencer, and digital strategies; grew B2C social channels organically by 4000% in three months; established partnerships with local brands; redefined product and marketing offerings.
Marketing Coordinator at J B Cole UK (B2B Digital and Dev Agency)
June 1, 2018 - April 1, 2019Managed social media strategy and presence; organized events; copywriting for press, blogs, and campaigns; maintained relationships with external agencies; managed brand presence.
Marketing & Growth Consultant at Freelance
March 1, 2021 - June 21, 2024Consulting with brands on overall marketing strategy including branding and creative direction, growth mapping, marketing strategy, content development, digital and CRM activations, new customer acquisition and retention, social media growth, influencer programming, and team management. Worked with multiple brands across sectors including fitness, jewellery, health tech, and fashion. Also a conference chair and speaker for GSI. Notable clients include Pursue Fitness, ChloBo Jewellery, and Hexagon Data.
Head of Marketing at Glossify (D2C Beauty)
November 1, 2022 - June 21, 2024Led marketing efforts to increase organic followers by 15,000 in three months and established partnerships with leading brands like Conde Nast, Vogue, Boohoo, and Pretty Little Thing. Rolled out new education offshoot and learning program across the UK, developed new brand guidelines and website, improved email open rates by 50%, maximized affiliate and ambassador programs, overseen teams for content, digital, brand, customer service, and logistics, and managed external agencies and freelancers.
Head of Marketing at Auverture (Luxury Fine Jewellery Marketplace)
April 1, 2020 - November 1, 2022Responsible for developing brand activations in Asia, USA, and Europe. Overhauled website and branding for global relaunch, developed sales and business strategies, managed large teams of creatives and marketers, handled marketing, events, logistics budgets, and agency relations. Launched new vintage fine jewellery category, led photoshoots and campaigns, and managed marketing functions across PR, creative, influencer, and brand.
Head of Brand & Marketing at Nadine Merabi (D2C Luxury Fashion)
April 1, 2020 - June 30, 2020Managed marketing department, interns, creatives, PR and influencer teams, created and implemented global marketing strategies, developed brand materials, maintained agency relationships, led photoshoots and creative output, redefined brand guidelines and product offering, developed influencer and affiliate programs with global talents, and drove digital marketing efforts. Achieved record sales growth, new partnerships, and social media growth.
Head of Marketing at Prevayl (B2B/D2C Health Tech & Premium Athleisure)
December 1, 2019 - April 1, 2020Managed marketing department, interns, and creatives. Developed and executed PR, influencer, and brand strategies, oversaw campaigns and photoshoots. Maintained agency relationships and increased scalability. Managed marketing operations, materials, external partners, and communications. Helped secure £7.5M investment, grew social channels organically by 6000%, and gained PR features in major publications.
Content & Communications Manager at Prevayl
July 1, 2019 - December 31, 2020Oversaw marketing department, developed and implemented PR, influencer, and brand strategies, managed campaign creation and go-to-market strategy for cross-sector offerings, and handled communications and marketing operations.
Social Media & Marketing Executive at A S Hospitality (Multi-chain hospitality)
April 1, 2019 - July 1, 2019Managed and trained teams across several brands, developed marketing strategies, oversaw marketing material, in-house shoots, and creative direction. Managed PR, influencer, and digital strategies. Grew B2C social media channels organically by 4000%, created and maintained brand partnerships, and redesigned product offerings and marketing output.
Marketing Coordinator at J B Cole UK (B2B Digital and Dev Agency)
June 1, 2018 - April 1, 2019Managed social media strategy and presence, handled event management and creation, copywriting for press, blogs and campaigns, maintained relationships with external agencies, and supported overall brand management.
Education
1st Class Honours at Manchester Metropolitan University
January 1, 2010 - December 31, 2013A Levels at Cardinal Newman College
January 1, 2008 - December 31, 2010Bachelor's Degree at Manchester Metropolitan University
January 1, 2015 - December 31, 2018High School Diploma at Cardinal Newman College
January 1, 2012 - December 31, 2014Bachelor's Degree at Manchester Metropolitan University
January 1, 2013 - December 31, 2016High School Diploma at Cardinal Newman College
January 1, 2011 - December 31, 2013Qualifications
Manchester Digital Speaker & Role Model
January 1, 2021 - December 31, 2021BIMA - Programmatic Council Member & Mentor
January 1, 2021 - December 31, 2021Women of Wearables member
January 1, 2021 - December 31, 2021Tech Manchester member
January 1, 2021 - December 31, 2021BIMA100 Rising Star 2021 Award Winner
January 1, 2021 - December 31, 2021Retail Jeweller 30 Under 30 Award Winner
January 1, 2021 - December 31, 2021Manchester Digital Speaker & Role Model
January 1, 2021 - December 31, 2021BIMA - Programmatic Council Member & Mentor
January 1, 2021 - December 31, 2021Women of Wearables member
January 1, 2021 - December 31, 2021Tech Manchester member
January 1, 2021 - December 31, 2021BIMA100 Rising Star 2021 Award Winner
January 1, 2021 - December 31, 2021Retail Jeweller 30 Under 30 Award Winner
January 1, 2020 - December 31, 2020Manchester Digital Speaker & Role Model
January 1, 2021 - December 31, 2021BIMA - Programmatic Council Member & Mentor
January 1, 2021 - December 31, 2021Women of Wearables member
January 11, 2030 - July 2, 2025Tech Manchester member
January 11, 2030 - July 2, 2025BIMA100 Rising Star 2021 Award Winner
January 1, 2021 - December 31, 2021Retail Jeweller 30 Under 30 Award Winner
January 11, 2030 - July 2, 2025Industry Experience
Consumer Goods, Retail, Travel & Hospitality, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Marketer
We have the best marketer experts on Twine. Hire a marketer in Manchester today.