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Hi, I'm Wednesday Almero. I specialize in growth marketing and product management with a focus on driving efficient lead acquisition and improving user conversion. Over the years, I've worked cross-functionally with multiple teams to optimize pipelines, create targeted messaging, and run data-driven campaigns that scale business growth. I really enjoy diving into user behavior, running experiments, and collaborating on product strategies that enhance customer experience and retention. Outside work, I’m passionate about AI, fintech, health tech, and even martial arts, which keep me energized and inspired.…Hi, I'm Wednesday Almero. I specialize in growth marketing and product management with a focus on driving efficient lead acquisition and improving user conversion. Over the years, I've worked cross-functionally with multiple teams to optimize pipelines, create targeted messaging, and run data-driven campaigns that scale business growth. I really enjoy diving into user behavior, running experiments, and collaborating on product strategies that enhance customer experience and retention. Outside work, I’m passionate about AI, fintech, health tech, and even martial arts, which keep me energized and inspired.

Wednesday Almero

Growth Marketer, Marketing Strategist, Product Marketer, +1

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Hi, I'm Wednesday Almero. I specialize in growth marketing and product management with a focus on driving efficient lead acquisition and improving user conversion. Over the years, I've worked cross-functionally with multiple teams to optimize pipelines, create targeted messaging, and run data-driven campaigns that scale business growth. I really enjoy diving into user behavior, running experiments, and collaborating on product strategies that enhance customer experience and retention. Outside work, I’m passionate about AI, fintech, health tech, and even martial arts, which keep me energized and inspired.…Hi, I'm Wednesday Almero. I specialize in growth marketing and product management with a focus on driving efficient lead acquisition and improving user conversion. Over the years, I've worked cross-functionally with multiple teams to optimize pipelines, create targeted messaging, and run data-driven campaigns that scale business growth. I really enjoy diving into user behavior, running experiments, and collaborating on product strategies that enhance customer experience and retention. Outside work, I’m passionate about AI, fintech, health tech, and even martial arts, which keep me energized and inspired.

Available to hire

Hi, I’m Wednesday Almero. I specialize in growth marketing and product management with a focus on driving efficient lead acquisition and improving user conversion. Over the years, I’ve worked cross-functionally with multiple teams to optimize pipelines, create targeted messaging, and run data-driven campaigns that scale business growth.

I really enjoy diving into user behavior, running experiments, and collaborating on product strategies that enhance customer experience and retention. Outside work, I’m passionate about AI, fintech, health tech, and even martial arts, which keep me energized and inspired.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Growth Marketing Manager at Swing Education

August 1, 2024 - July 31, 2025

Owned Google Ads strategy and execution improving performance with full-funnel optimizations, keyword targeting, and ad refinements to drive efficient lead acquisition. Identified opportunities to improve pipeline conversion beyond acquisition by testing strategies to increase onboarding and activation. Collaborated cross-functionally with Product, Business Ops, and Design teams to improve conversion tracking and attribution for better spend allocation and ROI analysis. Created and optimized landing pages using Hubspot and VWO, including A/B testing on messaging, copy, design, and CTAs. Analyzed funnel reports to identify bottlenecks and improve onboarding. Optimized referral program experience through email strategy, in-app prompts, and landing page UX to reduce drop-offs and improve registration conversion.

Growth & Product Manager at Done

July 1, 2021 - July 31, 2024

Increased platform traffic by over 250%, gross revenue by 7.76X YoY, and retained member base by 271% through growth marketing and cross-functional teamwork. Optimized acquisition funnels and landing pages resulting in a 10% increase in user conversion rates. Conducted quantitative and qualitative analyses including A/B testing, survey data, and attribution analysis to identify trends and growth opportunities. Performed user feedback interviews for customer discovery to enhance member experience and retention. Executed competitive and market analysis to identify product differentiation opportunities. Collaborated internationally with teams from Operations to Clinical to ensure alignment and execution. Supported go-to-market strategies including pricing and promotions. Managed a monthly growth marketing budget of $1M+, optimizing channel spend for positive ROI and reducing CAC by 40%. Created KPI reports and dashboards, led brand management, email marketing, social media, SEO, lifecycle

Growth Marketing Manager at City Beauty

August 1, 2020 - July 31, 2021

Managed paid ad campaigns across native and display networks with budgets up to six figures monthly, achieving 175% ROAS targets. Produced over 30 creatives daily and optimized campaign performance through KPI-driven testing and analysis including CTR, CVR, CPA, and ROAS.