My name is BASSEM HANA, but most people call me BIKO. I'm a Creative Art Director & Designer with 20+ years of experience crafting bold, strategic visual solutions across brand campaigns, digital experiences, and print communications. I specialize in building identities, websites, and marketing campaigns from the ground up—translating ideas into impactful, story-driven visuals that resonate and deliver results. From startups to national brands, I collaborate closely with clients to create cohesive, scalable, and unforgettable design experiences.…

Bassem Hana

My name is BASSEM HANA, but most people call me BIKO. I'm a Creative Art Director & Designer with 20+ years of experience crafting bold, strategic visual solutions across brand campaigns, digital experiences, and print communications. I specialize in building identities, websites, and marketing campaigns from the ground up—translating ideas into impactful, story-driven visuals that resonate and deliver results. From startups to national brands, I collaborate closely with clients to create cohesive, scalable, and unforgettable design experiences.…

Available to hire

My name is BASSEM HANA, but most people call me BIKO. I’m a Creative Art Director & Designer with 20+ years of experience crafting bold, strategic visual solutions across brand campaigns, digital experiences, and print communications. I specialize in building identities, websites, and marketing campaigns from the ground up—translating ideas into impactful, story-driven visuals that resonate and deliver results. From startups to national brands, I collaborate closely with clients to create cohesive, scalable, and unforgettable design experiences.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent

Work Experience

Art Director at Banc of California
June 1, 2015 - August 31, 2024
Led creative direction across brand, digital, and print, shaping the bank’s visual identity. Oversaw design initiatives through three mergers, managing high-impact campaigns, internal/external communications, advertising, and business units.
Freelance Art Director at Qooqoo
January 1, 2015 - June 30, 2015
Designed digital campaigns and healthcare-branded collateral for Abbott, GeneWeave, Glaukos, Magellan Robotic System, KCI Medical, and Suneva Medical.
Freelance Art Director at Palio+Ignite
September 1, 2014 - January 31, 2015
Created print and digital work for pharmaceutical clients including AstraZeneca, SymlinPen, BydureonPen, Byetta, Abbott Medical Optics, and Abbott Vascular.
Digital Art Director at Spirit Advertising
July 1, 2008 - June 30, 2013
Led digital creative for web, email, and social media—directing a design team for major national brands.
Art Director at Advision
May 1, 2004 - July 31, 2008
Led branding, print, and integrated design campaigns for diverse clients, including banks and telecom companies.
Art Director at Media Marquee
November 1, 2002 - April 30, 2004
Led design across corporate, retail, and event campaigns for major construction firms and industrial sector clients.
Art Director at Banc of California
August 31, 2024 - August 16, 2025
Led creative direction across brand, digital, and print, shaping the bank’s visual identity. Oversaw design initiatives through three mergers, managing high-impact campaigns, internal and external communications, advertising, and business units.
Freelance Art Director at Qooqoo
June 1, 2015 - August 16, 2025
Designed digital campaigns and healthcare-branded collateral for Abbott, GeneWeave, Glaukos, Magellan Robotic System, KCI Medical, and Suneva Medical.
Freelance Art Director at Palio+Ignite
January 1, 2015 - August 16, 2025
Created print and digital work for pharmaceutical clients including AstraZeneca, SymlinPen, BydureonPen, Byetta, Abbott Medical Optics, and Abbott Vascular.
Digital Art Director at Spirit Advertising
June 30, 2013 - August 16, 2025
Led digital creative for web, email, and social media—directing a design team for major national brands.
Art Director at Advision
July 1, 2008 - August 16, 2025
Led branding, print, and integrated design campaigns for diverse clients, including banks and telecom companies.
Art Director at Media Marquee
April 30, 2004 - August 16, 2025
Led design across corporate, retail, and event campaigns for major construction firms and industrial sector clients.

Education

Bachelor of Applied Arts at Helwan University, Cairo, Egypt
January 1, 2002 - December 31, 2005
Bachelor of Applied Arts Advertising/Graphic Design Minor at Helwan University, Cairo, Egypt
January 11, 2030 - August 16, 2025
User Experience Certificate Survey - Software at UCLA Extension, Los Angeles, CA
January 11, 2030 - August 16, 2025

Qualifications

User Experience Certificate
January 1, 2015 - December 31, 2015
User Experience Certificate Survey - Software
January 11, 2030 - August 16, 2025

Industry Experience

Financial Services, Healthcare, Media & Entertainment, Professional Services, Telecommunications, Real Estate & Construction

Skills

Experience Level