Available to hire
Hi, I’m Yvonne Morrison-Miller, a creative thinker and leader with over 20 years of experience in marketing, creative direction, and team mentoring. I thrive on collaboration and innovative problem solving and love inspiring teams to work together to drive meaningful change.
Throughout my career, I’ve managed diverse projects from concept to completion, always focusing on audience connection and brand integrity. I enjoy staying up-to-date with industry trends and technologies to bring fresh ideas and solutions to every project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Art Director at Spin Master LTD
July 1, 2023 - April 30, 2025Oversaw end-to-end lifestyle photography, collaborating with production teams from ideation to editing. Gathered data and research to drive audience reach, emphasizing the human experience and connection. Presented concepts and strategies to stakeholders, communicated the strategic rationale, and collaborated with internal and external resources to deliver assets focusing on diversity, innovation, and effective storytelling. Managed workflow across multiple brands to ensure project success.
Creative Director at Little Red Hen Productions
August 1, 2014 - February 28, 2022Improved client campaign engagement by 10% through strategic creative direction focusing on brand integrity and audience connection. Completed 12 projects 100% on budget and on time. Streamlined processes to improve efficiency. Stayed current with industry trends and emerging technologies to bring fresh ideas and innovative solutions. Communicated creative concepts and campaigns to clients to ensure campaign synergy.
Creative Director at Pattison Outdoor
November 1, 2011 - August 31, 2014Increased brand recognition by 10%. Increased lead generation by collaborating with sales teams to develop impactful campaigns. Improved interdepartmental relations through clear communication. Oversaw all creative projects from development to completion. Managed external resources and contractors to ensure project success. Inspired creative team and provided opportunities for growth and learning.
Marketing Coordinator/Graphic Designer at Calendar Club of Canada
February 1, 2022 - July 1, 2023Developed and executed a comprehensive marketing plan including a detailed marketing calendar for a national brand. Increased audience by 10% through targeted social media and email marketing strategies. Formulated data-driven customer personas to understand the audience and foster meaningful connections. Wrote copy for marketing communications across leasing, operations, leadership, sales, and marketing. Led projects from conception to completion for print and online materials including web, social, email marketing, in-season flyers, and in-store graphic requirements.
Education
Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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