Available to hire
Hi, I’m Mohammad Anwar Pasha, a results-driven Digital Marketing Specialist with over 3.5 years of experience in paid advertising and campaign management. I specialize in optimizing digital marketing strategies to maximize ROI and managing large advertising budgets. I have had the pleasure of improving performance for over 65 brands across various industries such as real estate, healthcare, hospitality, education, finance, entertainment, and e-commerce.
I’m passionate about leveraging data to drive impactful results and am committed to learning and growing within dynamic, collaborative environments. I am open to relocation or working in a hybrid setting and look forward to new challenges and opportunities to contribute my skills and expertise.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Paid Ads Specialist at Punjabi Chaap Corner
January 1, 2025 - June 5, 2024Develop and manage paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and YouTube. Create, test, and optimize ad creatives, copy, and landing pages to maximize performance. Conduct keyword research, monitor campaign metrics including impressions, clicks, conversions, and ROAS. Manage advertising budgets to ensure cost-effective spending and maximize ROI. Stay updated on industry trends and continuously optimize campaigns through A/B testing, bid adjustments, and ad placements.
Marketing & Sales Associate at SM Home Mattress & Furniture
March 1, 2024 - December 31, 2024Designed and executed paid search strategies to drive foot traffic and online engagement for home furniture products. Monitored campaign spending and adjusted tactics to maintain budget alignment. Created tailored keyword lists and engaging ad copy to boost click-through rates and conversions. Delivered performance reports highlighting trends and recommendations. Collaborated with sales and creative teams to ensure cohesive campaign messaging and effectiveness.
Senior Digital Marketing Analyst at MULTIPLIER SOLUTIONS
June 1, 2022 - March 31, 2023Managed digital marketing campaigns with monthly budgets exceeding ₹4 million, achieving a 3x ROAS. Conducted detailed performance analysis for real estate clients to optimize campaign strategies. Developed and implemented Google Ads and Facebook Ads campaigns to drive lead generation and sales.
Performance Analyst at 3DM
June 1, 2021 - June 30, 2022Strategized and executed paid campaigns for over 50 clients across real estate, healthcare, and e-commerce industries. Led a 3-member advertising team to deliver measurable campaign KPI improvements. Conducted A/B testing and audience segmentation to refine targeting and boost conversions.
Co-Founder at HomeXRepair
September 1, 2020 - May 31, 2021Founded and scaled a home appliance repair business, serving 2,500+ customers within seven months. Led a 7-member team overseeing operations, sales, and marketing. Designed and executed digital advertising strategies driving significant customer acquisition growth.
Internship at DDIP India
January 1, 2021 - April 30, 2021Assisted in managing paid ad campaigns focusing on increasing CTR and lead generation. Conducted market research and developed data-driven strategies to enhance campaign outcomes.
Paid Ads Specialist at Punjabi Chaap Corner
January 1, 2025 - June 4, 2024Develop and manage paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and YouTube. Create, test, and optimize ad creatives, copy, and landing pages to maximize performance. Conduct thorough keyword research to identify high-impact terms. Monitor campaign performance metrics including impressions, clicks, conversions, and ROAS. Manage advertising budgets to ensure cost-effective spending and maximize ROI. Stay updated on industry trends, platform updates, and emerging advertising technologies. Continuously optimize campaigns through A/B testing, bid adjustments, and ad placements.
Marketing & Sales Associate at SM Home Mattress & Furniture
March 1, 2024 - December 31, 2024Designed and executed paid search strategies to drive foot traffic and online engagement for home furniture products. Monitored campaign spending and adjusted tactics to maintain alignment with budget goals. Created tailored keyword lists and engaging ad copy, boosting click-through rates and conversions. Delivered performance reports highlighting trends, opportunities, and strategic recommendations to management. Collaborated with sales and creative teams to ensure cohesive campaign messaging and effectiveness.
Senior Digital Marketing Analyst at MULTIPLIER SOLUTIONS
June 1, 2022 - March 31, 2023Managed digital marketing campaigns with monthly budgets exceeding ₹4 million, achieving a 3x ROAS. Conducted detailed performance analysis for real estate clients to optimize campaign strategies. Developed and implemented Google Ads and Facebook Ads campaigns to drive lead generation and sales.
Performance Analyst at 3DM
June 1, 2021 - June 30, 2022Strategized and executed paid campaigns for over 50 clients across the real estate, healthcare, and e-commerce industries. Led a 3-member advertising team to deliver measurable improvements in campaign KPIs. Conducted A/B testing and audience segmentation to refine targeting and boost conversions.
Co-Founder at HomeXRepair
September 1, 2020 - May 31, 2021Founded and scaled a home appliance repair business, serving 2,500+ customers within seven months. Led a 7-member team, overseeing operations, sales, and marketing activities. Designed and executed digital advertising strategies, achieving significant growth in customer acquisition.
Internship at DDIP India
January 1, 2021 - April 30, 2021Assisted in managing paid ad campaigns for clients, focusing on increasing CTR and lead generation. Conducted market research and developed data-driven strategies to enhance campaign outcomes.
Paid Ads Specialist at Punjabi Chaap Corner
January 1, 2025 - June 3, 2024Developed and managed paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and YouTube. Created, tested, and optimized ad creatives, copy, and landing pages to maximize performance. Conducted thorough keyword research to identify high-impact terms. Monitored campaign performance metrics including impressions, clicks, conversions, and ROAS. Managed advertising budgets to ensure cost-effective spending and maximize ROI. Stayed updated on industry trends, platform updates, and emerging advertising technologies. Continuously optimized campaigns through A/B testing, bid adjustments, and ad placements.
Marketing & Sales Associate at SM Home Mattress & Furniture
March 1, 2024 - December 31, 2024Designed and executed paid search strategies to drive foot traffic and online engagement for home furniture products. Monitored campaign spending and adjusted tactics to maintain alignment with budget goals. Created tailored keyword lists and engaging ad copy, boosting click-through rates and conversions. Delivered performance reports highlighting trends, opportunities, and strategic recommendations to management. Collaborated with sales and creative teams to ensure cohesive campaign messaging and effectiveness.
Senior Digital Marketing Analyst at MULTIPLIER SOLUTIONS
June 1, 2022 - March 31, 2023Managed digital marketing campaigns with monthly budgets exceeding ₹4 million, achieving a 3x ROAS. Conducted detailed performance analysis for real estate clients to optimize campaign strategies. Developed and implemented Google Ads and Facebook Ads campaigns to drive lead generation and sales.
Performance Analyst at 3DM
June 1, 2021 - June 30, 2022Strategized and executed paid campaigns for over 50 clients across the real estate, healthcare, and e-commerce industries. Led a 3-member advertising team to deliver measurable improvements in campaign KPIs. Conducted A/B testing and audience segmentation to refine targeting and boost conversions.
Co-Founder at HomeXRepair
September 1, 2020 - May 31, 2021Founded and scaled a home appliance repair business, serving over 2,500 customers within seven months. Led a 7-member team overseeing operations, sales, and marketing activities. Designed and executed digital advertising strategies, achieving significant growth in customer acquisition.
Internship at DDIP India
January 1, 2021 - April 30, 2021Assisted in managing paid ad campaigns for clients, focusing on increasing CTR and lead generation. Conducted market research and developed data-driven strategies to enhance campaign outcomes.
Education
Diploma at Connestoga College
May 1, 2023 - December 31, 2024Diploma at Connestoga College
May 1, 2023 - December 31, 2024Diploma at Connestoga College
May 1, 2023 - December 31, 2024Qualifications
Google Ads Search Certification
January 11, 2030 - July 2, 2025Google Ads Display Certification
January 11, 2030 - July 2, 2025Google Analytics Certification
January 11, 2030 - July 2, 2025Industry Experience
Real Estate & Construction, Healthcare, Travel & Hospitality, Education, Financial Services, Media & Entertainment, Retail, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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