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Hi, I'm Karina Castellanos, a creative and impact-driven content creator with over 6 years of experience in producing compelling short-form video and managing social media strategies. I love storytelling and creating content that inspires and engages communities across platforms like TikTok, Instagram, and YouTube. I'm passionate about sustainability and enjoy collaborating with cross-functional teams to build brand awareness and meaningful connections. I have a background in marketing and makeup artistry, and I've worked with major entertainment brands while growing a large and dedicated online following. I'm always adapting to the latest trends and algorithms to optimize content performance and am comfortable working closely with executives and stakeholders to align content with business goals.…Hi, I'm Karina Castellanos, a creative and impact-driven content creator with over 6 years of experience in producing compelling short-form video and managing social media strategies. I love storytelling and creating content that inspires and engages communities across platforms like TikTok, Instagram, and YouTube. I'm passionate about sustainability and enjoy collaborating with cross-functional teams to build brand awareness and meaningful connections. I have a background in marketing and makeup artistry, and I've worked with major entertainment brands while growing a large and dedicated online following. I'm always adapting to the latest trends and algorithms to optimize content performance and am comfortable working closely with executives and stakeholders to align content with business goals.

Karina Castellanos

Content Creator, Social Media Manager, Marketing Strategist, +2

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Hi, I'm Karina Castellanos, a creative and impact-driven content creator with over 6 years of experience in producing compelling short-form video and managing social media strategies. I love storytelling and creating content that inspires and engages communities across platforms like TikTok, Instagram, and YouTube. I'm passionate about sustainability and enjoy collaborating with cross-functional teams to build brand awareness and meaningful connections. I have a background in marketing and makeup artistry, and I've worked with major entertainment brands while growing a large and dedicated online following. I'm always adapting to the latest trends and algorithms to optimize content performance and am comfortable working closely with executives and stakeholders to align content with business goals.…Hi, I'm Karina Castellanos, a creative and impact-driven content creator with over 6 years of experience in producing compelling short-form video and managing social media strategies. I love storytelling and creating content that inspires and engages communities across platforms like TikTok, Instagram, and YouTube. I'm passionate about sustainability and enjoy collaborating with cross-functional teams to build brand awareness and meaningful connections. I have a background in marketing and makeup artistry, and I've worked with major entertainment brands while growing a large and dedicated online following. I'm always adapting to the latest trends and algorithms to optimize content performance and am comfortable working closely with executives and stakeholders to align content with business goals.

Available to hire

Hi, I’m Karina Castellanos, a creative and impact-driven content creator with over 6 years of experience in producing compelling short-form video and managing social media strategies. I love storytelling and creating content that inspires and engages communities across platforms like TikTok, Instagram, and YouTube. I’m passionate about sustainability and enjoy collaborating with cross-functional teams to build brand awareness and meaningful connections.

I have a background in marketing and makeup artistry, and I’ve worked with major entertainment brands while growing a large and dedicated online following. I’m always adapting to the latest trends and algorithms to optimize content performance and am comfortable working closely with executives and stakeholders to align content with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager / Content Creator at Libratel

August 1, 2022 - June 21, 2024

Led content strategy and day-to-day operations across TikTok, Instagram, and YouTube for three brand accounts. Created content calendars, influencer collaborations, and visual campaigns that improved reach and engagement. Produced video content end-to-end, including scripting, filming, editing, and publishing. Developed performance reports using Excel/Google Sheets to track KPIs and optimize content. Collaborated with CEO and stakeholders to align content with business goals.

Marketing Manager at La Stella Bakery

July 1, 2022 - July 31, 2023

Produced wellness-themed TikTok and Instagram content aligned with brand messaging. Worked directly with CEO to maintain cohesive visual storytelling and brand voice. Adjusted strategies based on performance metrics and audience insights.

Recruitment Sourcing Specialist at MVT Canadian Bus

September 1, 2020 - April 30, 2022

Used social media and job platforms to source and recruit candidates. Designed and posted hiring ads; conducted screening interviews and scheduled follow-ups.

Style Advisor at Aritzia

March 1, 2018 - March 31, 2020

Designed and managed branded content for Instagram, including product photography and video. Led in-house promotional shoots and maintained digital presence. Acted as the brand’s digital representative, building customer trust and engagement. Delivered personalized client styling services and consistently exceeded sales goals. Supported floor operations and nurtured long term client relationships.

Content Creator (Contract) at Kala Therapy

March 1, 2010 - April 30, 2017

Designed and managed branded content for Instagram, including product photography and video. Led in-house promotional shoots and maintained digital presence.