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Hi! I'm Nathalia Guimaraes, a strategic and detail-oriented Media Buyer passionate about turning clicks into customers. I specialize in creating and optimizing ad campaigns across platforms like Facebook, Instagram, Google, YouTube, and TikTok, focusing on ROI and growth for service-based businesses. I love helping brands grow with smart strategies, clever messaging, and data-driven decision-making. With experience designing lead generation strategies and creative testing, I take pride in driving fast growth for local businesses even with limited budgets. Whether it's attracting high-end gym clients or scaling campaigns for real estate firms, I'm dedicated to delivering campaigns that align with long-term brand goals and deliver measurable results.…Hi! I'm Nathalia Guimaraes, a strategic and detail-oriented Media Buyer passionate about turning clicks into customers. I specialize in creating and optimizing ad campaigns across platforms like Facebook, Instagram, Google, YouTube, and TikTok, focusing on ROI and growth for service-based businesses. I love helping brands grow with smart strategies, clever messaging, and data-driven decision-making. With experience designing lead generation strategies and creative testing, I take pride in driving fast growth for local businesses even with limited budgets. Whether it's attracting high-end gym clients or scaling campaigns for real estate firms, I'm dedicated to delivering campaigns that align with long-term brand goals and deliver measurable results.

Nathalia Guimaraes

Digital Marketer, Performance Marketer, Marketing Strategist, +1

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Hi! I'm Nathalia Guimaraes, a strategic and detail-oriented Media Buyer passionate about turning clicks into customers. I specialize in creating and optimizing ad campaigns across platforms like Facebook, Instagram, Google, YouTube, and TikTok, focusing on ROI and growth for service-based businesses. I love helping brands grow with smart strategies, clever messaging, and data-driven decision-making. With experience designing lead generation strategies and creative testing, I take pride in driving fast growth for local businesses even with limited budgets. Whether it's attracting high-end gym clients or scaling campaigns for real estate firms, I'm dedicated to delivering campaigns that align with long-term brand goals and deliver measurable results.…Hi! I'm Nathalia Guimaraes, a strategic and detail-oriented Media Buyer passionate about turning clicks into customers. I specialize in creating and optimizing ad campaigns across platforms like Facebook, Instagram, Google, YouTube, and TikTok, focusing on ROI and growth for service-based businesses. I love helping brands grow with smart strategies, clever messaging, and data-driven decision-making. With experience designing lead generation strategies and creative testing, I take pride in driving fast growth for local businesses even with limited budgets. Whether it's attracting high-end gym clients or scaling campaigns for real estate firms, I'm dedicated to delivering campaigns that align with long-term brand goals and deliver measurable results.

Available to hire

Hi! I’m Nathalia Guimaraes, a strategic and detail-oriented Media Buyer passionate about turning clicks into customers. I specialize in creating and optimizing ad campaigns across platforms like Facebook, Instagram, Google, YouTube, and TikTok, focusing on ROI and growth for service-based businesses. I love helping brands grow with smart strategies, clever messaging, and data-driven decision-making.

With experience designing lead generation strategies and creative testing, I take pride in driving fast growth for local businesses even with limited budgets. Whether it’s attracting high-end gym clients or scaling campaigns for real estate firms, I’m dedicated to delivering campaigns that align with long-term brand goals and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Portuguese

Advanced

Spanish; Castilian

Advanced

Work Experience

Media Buyer at Puulse Marketing

January 1, 2025 - June 9, 2024

Launched full-funnel ad campaigns for service-based businesses, optimizing for high-volume local leads under strict CPA goals such as $28 per lead for a distressed real estate firm. Designed and executed creative testing strategies that scaled campaigns profitably, using strong copywriting across cold, warm, and retargeting stages. Built scalable strategies with limited budgets to drive fast growth while aligning with long-term brand objectives. Developed a lead generation strategy for a high-end local gym combining smart targeting, personalized ad copy, and captivating creatives across Facebook, Google, and YouTube.

Sales Representative at Puulse Marketing

July 1, 2016 - December 31, 2021

Sold review software to small businesses to boost Google and Facebook ratings. Assisted business owners in turning customer reviews into long-term growth. Managed over 1,000 leads weekly and demonstrated strong skills in follow-ups and objection handling. Rebuilt an email outreach system to improve prospect response rates.