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Nathalia Guimaraes

Available to hire

Hi! I'm Nathalia Guimaraes, a strategic and detail-oriented Media Buyer passionate about turning clicks into customers.

About

Hi! I’m Nathalia Guimaraes, a strategic and detail-oriented Media Buyer passionate about turning clicks into customers. I specialize in creating and optimizing ad campaigns across platforms like Facebook, Instagram, Google, YouTube, and TikTok, focusing on ROI and growth for service-based businesses. I love helping brands grow with smart strategies, clever messaging, and data-driven decision-making.

With experience designing lead generation strategies and creative testing, I take pride in driving fast growth for local businesses even with limited budgets. Whether it’s attracting high-end gym clients or scaling campaigns for real estate firms, I’m dedicated to delivering campaigns that align with long-term brand goals and deliver measurable results.

  • 5 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • PortugueseAdvanced
  • Spanish; CastilianAdvanced

Industry experience

  • Professional Services
  • Real Estate & Construction
  • Retail
  • Media & Entertainment

More experts in Rio de Janeiro, Brazil

Work experience

Media Buyer · Puulse MarketingJan 2025 – Jun 2024

Launched full-funnel ad campaigns for service-based businesses, optimizing for high-volume local leads under strict CPA goals such as $28 per lead for a distressed real estate firm. Designed and executed creative testing strategies that scaled campaigns profitably, using strong copywriting across cold, warm, and retargeting stages. Built scalable strategies with limited budgets to drive fast growth while aligning with long-term brand objectives. Developed a lead generation strategy for a high-end local gym combining smart targeting, personalized ad copy, and captivating creatives across Facebook, Google, and YouTube.

Sales Representative · Puulse MarketingJul 2016 – Dec 2021 · 5 yrs 6 mos

Sold review software to small businesses to boost Google and Facebook ratings. Assisted business owners in turning customer reviews into long-term growth. Managed over 1,000 leads weekly and demonstrated strong skills in follow-ups and objection handling. Rebuilt an email outreach system to improve prospect response rates.

Education

Bachelor’s Degree · UNIFIPMOC, BR2015 – 2019

Certifications and awards

Junior Media Buyer2025
Media Buyer Certification2023

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