I'm a Melbourne-based designer. I design intuitive, visually compelling experiences that merge creativity with technology, solving problems and transforming ideas into engaging and fun solutions. Resourceful and organized, I approach each project with a focus on efficiency and innovation.…

Kate Chen

I'm a Melbourne-based designer. I design intuitive, visually compelling experiences that merge creativity with technology, solving problems and transforming ideas into engaging and fun solutions. Resourceful and organized, I approach each project with a focus on efficiency and innovation.…

Available to hire

I’m a Melbourne-based designer. I design intuitive, visually compelling experiences that merge creativity with technology, solving problems and transforming ideas into engaging and fun solutions. Resourceful and organized, I approach each project with a focus on efficiency and innovation.

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Language

English
Advanced
Chinese
Advanced

Work Experience

Art Tutor (Part-time) at Colour Art Studio
August 1, 2023 - February 25, 2025
Taught creative arts and digital illustration to diverse age groups, adapting teaching methods to user learning styles. Designed marketing content and managed social media platforms to boost audience engagement and promote workshops. Taught students how to use Adobe Photoshop, Illustrator, and InDesign through hands-on lessons.
Freelance Graphic Designer at Self-employed
August 1, 2023 - February 25, 2025
Developed brand identities, packaging, and marketing collateral for startups in lifestyle, retail, and tech industries. Designed digital and print materials for social media, campaigns, and branded communication across multiple platforms. Created Shopify and web layouts with strong visual storytelling, high-conversion design, and cohesive brand narratives. Delivered assets optimized for print, web, and social—ensuring consistency, clarity, and accessibility. Managed multiple client projects in a fast-paced environment, balancing strategic direction with creative execution.
Art Tutor at Colour Art Studio
August 1, 2023 - February 28, 2025
Taught creative arts and digital illustration to diverse age groups, adapting teaching methods to user learning styles. Designed marketing content and managed social media platforms to boost audience engagement and promote workshops. Taught students how to use Adobe Photoshop, Illustrator, and InDesign through hands-on lessons.
Freelance Graphic Designer at Self-employed
August 1, 2023 - June 19, 2024
Developed brand identities, packaging, and marketing collateral for startups in lifestyle, retail, and tech industries. Designed digital and print materials for social media, campaigns, and branded communication across multiple platforms. Created Shopify and web layouts with strong visual storytelling, high-conversion design, and cohesive brand narratives. Delivered assets optimized for print, web, and social—ensuring consistency, clarity, and accessibility. Managed multiple client projects in a fast-paced environment, balancing strategic direction with creative execution.
Graphic & Digital Designer at Wonderpeers
April 1, 2022 - December 31, 2022
Led the design of digital interfaces with a focus on user experience and visual clarity, ensuring branding consistency across web and mobile platforms. Created branded content and marketing visuals that aligned with company identity across email, web, and social media channels. Supported the product and marketing teams with layout design, typography refinement, and asset creation for promotional use. Delivered production-ready files adhering to strict technical standards and optimized for various platforms, including mobile and responsive design.
Graphic & Digital Designer at Wonderpeers (Part-time)
April 1, 2022 - December 31, 2022
Led the design of digital interfaces with a focus on user experience and visual clarity, ensuring branding consistency across web and mobile platforms. Created branded content and marketing visuals that aligned with company identity across email, web, and social media channels. Supported the product and marketing teams with layout design, typography refinement, and asset creation for promotional use. Delivered production-ready files adhering to strict technical standards and optimized for various platforms, including mobile and responsive design.
Graphic Designer (Internship) at Kinglead
February 1, 2022 - April 30, 2022
Designed high-quality print and digital materials for events, including brochures, business cards, banners, and posters—ensuring consistent brand identity and maximizing audience reach across print, digital, and social media platforms. Edited promotional videos and created multimedia content, including stop-motion animations and motion graphics, enhancing brand visibility and audience engagement. Created innovative digital assets aligned with the company's branding to support cross-channel marketing campaigns. Contributed to digital innovation by developing visually compelling marketing materials that supported brand growth and campaign performance.
Graphic Designer (Internship) at Kinglead
February 1, 2022 - April 30, 2022
Designed high-quality print and digital materials for events, including brochures, business cards, banners, and posters—ensuring consistent brand identity and maximizing audience reach across print, digital, and social media platforms. Edited promotional videos and created multimedia content, including stop-motion animations and motion graphics, enhancing brand visibility and audience engagement. Created innovative digital assets aligned with the company's branding to support cross-channel marketing campaigns. Contributed to digital innovation by developing visually compelling marketing materials that supported brand growth and campaign performance.

Education

Master of Design Innovation and Technology at RMIT University
February 1, 2023 - December 31, 2024
Bachelor of Communication Design at Renmin University of China
September 1, 2018 - June 30, 2022
Master of Design Innovation and Technology at RMIT University
February 1, 2023 - December 31, 2024
Bachelor of Communication Design at Renmin University of China
September 1, 2018 - June 30, 2022

Qualifications

Scholarship
January 1, 2018 - December 31, 2019
Scholarship
January 1, 2020 - December 31, 2021

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Education, Software & Internet, Professional Services