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Hi, I'm Charmaine Rodriguez, a passionate brand designer with a knack for creating polished, on-brand visuals that make an impact. I love collaborating in fast-paced environments and bringing ideas to life with creativity and precision. With experience across print, digital, and social media, I strive to craft designs that truly resonate with audiences and drive results. When I’m not designing, I enjoy exploring new tools and techniques to keep my skills sharp and relevant. I’m excited to continue delivering high-quality, engaging visuals that tell compelling brand stories and help businesses grow.…Hi, I'm Charmaine Rodriguez, a passionate brand designer with a knack for creating polished, on-brand visuals that make an impact. I love collaborating in fast-paced environments and bringing ideas to life with creativity and precision. With experience across print, digital, and social media, I strive to craft designs that truly resonate with audiences and drive results. When I’m not designing, I enjoy exploring new tools and techniques to keep my skills sharp and relevant. I’m excited to continue delivering high-quality, engaging visuals that tell compelling brand stories and help businesses grow.

Charmaine A. Rodriguez

Brand Designer, Motion Graphic Designer, Creative Director, +2

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Hi, I'm Charmaine Rodriguez, a passionate brand designer with a knack for creating polished, on-brand visuals that make an impact. I love collaborating in fast-paced environments and bringing ideas to life with creativity and precision. With experience across print, digital, and social media, I strive to craft designs that truly resonate with audiences and drive results. When I’m not designing, I enjoy exploring new tools and techniques to keep my skills sharp and relevant. I’m excited to continue delivering high-quality, engaging visuals that tell compelling brand stories and help businesses grow.…Hi, I'm Charmaine Rodriguez, a passionate brand designer with a knack for creating polished, on-brand visuals that make an impact. I love collaborating in fast-paced environments and bringing ideas to life with creativity and precision. With experience across print, digital, and social media, I strive to craft designs that truly resonate with audiences and drive results. When I’m not designing, I enjoy exploring new tools and techniques to keep my skills sharp and relevant. I’m excited to continue delivering high-quality, engaging visuals that tell compelling brand stories and help businesses grow.

Available to hire

Hi, I’m Charmaine Rodriguez, a passionate brand designer with a knack for creating polished, on-brand visuals that make an impact. I love collaborating in fast-paced environments and bringing ideas to life with creativity and precision. With experience across print, digital, and social media, I strive to craft designs that truly resonate with audiences and drive results.

When I’m not designing, I enjoy exploring new tools and techniques to keep my skills sharp and relevant. I’m excited to continue delivering high-quality, engaging visuals that tell compelling brand stories and help businesses grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Designer at CVS Health

July 1, 2022 - June 21, 2024

Lead the creation and development of design assets, cohesive visual identity systems and brand guidelines, ensuring alignment with business objectives. Develop compelling creative and execute high quality materials from concept to delivery across various projects, designing and producing a wide range of visual assets for print, digital and social. Collaborate in a fast-paced, cross-functional environment to understand project scope, gather feedback, and ensure quality and consistency in all aspects of our brand presence. Manage multiple projects simultaneously, prioritize tasks, and meet deadlines while upholding high-quality standards.

Freelance Digital Designer at (add)ventures

January 1, 2022 - July 1, 2022

Conceptualized and designed engaging digital assets for campaigns and ads on CVS.com/shop, ensuring they resonate with target audiences and convey key messages effectively. Collaborated with marketing teams to align designs with the brand image, meeting accessibility and website standards for seamless integration. Collaborated in a fast-paced and supported creative needs of cross-functional teams. Developed production-ready UI assets tailored for digital platforms, ensuring they are optimized and ready for handoff to developers for implementation.

Freelance Marketing Designer at University of New Hampshire

September 1, 2021 - April 30, 2022

Designed and executed a range of creative collateral, including brochures, postcards, and banner ads, to effectively communicate the university’s offerings and engage prospective students. Collaborated with the marketing team to develop creative strategies, ensuring all materials align with the university’s brand and recruitment objectives. Produced print-ready assets, ensuring deliverables meet production standards.

Freelance Designer at Providence College

August 1, 2021 - May 31, 2022

Designed visually appealing print collateral and digital marketing materials for Providence College's Admissions and Alumni departments. Created brochures, posters, event invitations, and digital assets such as social media graphics and email campaigns to effectively promote the college's offerings and engage with prospective students and alumni.

Marketing Associate at Rhode Island School of Design

September 1, 2016 - May 31, 2021

Led the rebranding of the RISD campus retail store, implementing a new design system across website visuals, newsletters, marketing emails, landing pages, sales, and social media. Designed wireframes for the e-commerce website (UX), collaborating closely with the creative digital team to ensure a seamless user experience. Launched and managed the RISD store Instagram account, curating posts, writing copy, and photographing content to tell the brand’s story. Managed e-commerce orders, updated product listings, and maintained inventory to ensure accurate product information and a smooth shopping experience.