Hsin-Er Yang

Senior Marketing Designer at F&T Group

Overseeing all marketing materials, barricades, and storefront designs, ensuring tenant compliance with branding standards to maintain design excellence. Developing professional B2B presentations in collaboration with the EVP and CIO showcasing key business insights and strategic plans to engage potential investors. Managing multiple projects within tight budgets by sourcing and coordinating with external vendors to deliver cost-effective solutions. Building and managing website updates for all F&T mixed-use projects like Tangram, One Fulton Square, Queens Crossing, and Flushing Commons. Mentoring interns in graphic design techniques and providing tutorials to facilitate their professional growth and development.

Digital Designer at F&T Group

Managed comprehensive interior and exterior signage and wall graphics for office buildings and retail spaces, ensuring all advertisements and designs aligned with project branding. Designed mass communication and promotional materials, resulting in a 60% increase in residential unit sales. Collaborated with stakeholders to create leasing materials for new leasing spaces, resulting in a 50% increase in leasing signed within a year. Created visually compelling posts for the social media team, increasing Instagram followers from under 1,000 to over 20,000.

Delivered a wide range of design services, including branding, UX/UI design, print materials, digital marketing collateral, and packaging design. Facilitated client consultations to understand their vision and created tailored design solutions that meet unique needs and goals. Created wireframes and prototypes, leading to the development of functional and responsive digital products. Produced print-ready materials and prepared files for production, maintaining the highest standards for print quality.

Senior Marketing Designer at F&T Group

Oversee all marketing materials, storefront designs, and branding collateral to ensure tenant compliance with branding standards and maintain design excellence. Develop professional B2B presentations, pitch decks, and RFP responses in collaboration with executive leadership, translating complex business insights into compelling visual narratives to engage investors and secure strategic partnerships. Build and manage website updates for all F&T Group mixed-use projects (e.g., Tangram, One Fulton Square, Queens Crossing, Flushing Commons). Mentor interns in graphic design techniques and provide tutorials to support professional growth. Manage interior and exterior signage and wall graphics for office buildings and retail spaces, ensuring consistency with project branding. Design mass communications and promotional materials, contributing to increased sales and brand visibility. Create leasing materials for new spaces, boosting leasing activity. Produce social media posts to grow follower

Digital Designer at F&T Group

Provide digital design support, building and managing website updates for all F&T Group projects (Tangram, One Fulton Square, Queens Crossing, Flushing Commons). Create marketing collateral including UX/UI assets, banners, posters, email campaigns, and social media assets with brand consistency. Assist with content creation for pitches and proposals in collaboration with marketing leadership. Mentor interns in graphic design techniques and deliver tutorials to aid growth. Produce print-ready materials and prepare production files, upholding high standards for print quality.

Teaching Assistant - Upper Level Graphic Design III at State University of New York, Binghamton University

Patient and innovative instructor, adept at customizing lessons to accommodate individual student needs and diverse learning styles. Evaluating and grading projects, assisting students with software comprehension, facilitating group critiques, and managing project submissions via Google Drive. Delivered a wide range of design services, including branding, UX/UI design, print materials, digital marketing collateral, and packaging design. Facilitated client consultations to understand their vision and create tailored design solutions that meet their needs and goals. Created wireframes and prototypes, contributing to the development of functional and responsive digital products.

Senior Marketing Designer at F&T Group

Oversee all marketing materials, barricades, and storefront design, ensuring tenant compliance with branding standards to maintain design excellence.

Digital Designer at F&T Group

Deliver end-to-end branding, UX/UI design, print materials, digital marketing collateral, and packaging design; build consistent brand across touchpoints.