Available to hire
Hi, I’m Estefanía Jaramillo, a performance-driven Digital Marketing Specialist with over 8 years of experience working across Spain and Latin America. I’ve had the chance to deliver measurable business growth in various industries such as mobility, real estate, retail, and tech by managing budgets, leading omnichannel campaigns, and developing user acquisition strategies that generate impressive ROI.
I’m passionate about paid media, CRO, influencer marketing, and eCommerce development. Fluent in English and Spanish, I also love working in multicultural environments and enjoy leading teams to success with strong communication skills. I believe marketing is about connecting with people in meaningful ways and driving real business results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
German
Beginner
Work Experience
Marketing & Retail Manager at RAMPUIXA, S.A
January 1, 2025 - June 17, 2024Managed full marketing strategy and retail operations for a construction and interiors firm with over €5M in revenue. Led a €200K marketing budget, delivering multichannel campaigns across offline and digital. Designed and launched the company’s first eCommerce platform, increasing online leads and conversions. Oversaw branding, in-store merchandising, and cross-department coordination.
Marketing & Retail Manager at RAMPUIXA, S.A
January 1, 2025 - June 3, 2024Managed full marketing strategy and retail operations for a construction and interiors firm with over €5M in revenue. Led a €200K marketing budget, delivering multichannel campaigns across offline and digital. Designed and launched the company’s first eCommerce platform, increasing online leads and conversions. Oversaw branding, in-store merchandising, and cross-department coordination.
Marketing & Retail Manager at RAMPUIXA, S.A
January 1, 2025 - June 15, 2024Managed full marketing strategy and retail operations for a construction and interiors firm with over €5M in revenue. Led a €200K marketing budget, delivering multichannel campaigns across offline and digital. Designed and launched the company’s first eCommerce platform, increasing online leads and conversions. Oversaw branding, in-store merchandising, and cross-department coordination.
Marketing & Retail Manager at RAMPUIXA, S.A
January 1, 2025 - June 29, 2024Managed full marketing strategy and retail operations for a construction and interiors firm with over €5M in revenue. Led a €200K marketing budget, delivering multichannel campaigns across offline and digital. Designed and launched the company’s first eCommerce platform, increasing online leads and conversions. Oversaw branding, in-store merchandising, and cross-department coordination.
Head of Brand & Growth at MOPI COLOMBIA SAS
January 1, 2023 - June 17, 2024Raised €200K in seed funding and launched a mobility platform with over 5,000 users in 2 months. Directed go-to-market strategy, influencer outreach, and digital acquisition achieving a 78% ride assignment rate. Led cross-functional coordination between tech, design, and marketing teams.
Marketing Manager at CLASS RENT A CAR SL
January 1, 2023 - June 17, 2024Oversaw a €500K marketing budget and achieved ROAS of 8 and total revenue of €3M+ in digital bookings. Optimized the full customer funnel with UX redesign and booking engine improvements, increasing conversion rate by 11.5%. Managed PR events, influencer campaigns with over 35 creators, and brand repositioning.
Head of Brand & Growth at MOPI COLOMBIA SAS
January 1, 2023 - January 1, 2024Raised €200K in seed funding and launched a mobility platform with 5,000+ users in 2 months. Directed go-to-market strategy, influencer outreach, and digital acquisition (78% ride assignment rate). Led cross-functional coordination between tech, design, and marketing teams.
Marketing Manager at CLASS RENT A CAR SL
January 1, 2023 - June 3, 2024Oversaw a €500K marketing budget and achieved ROAS of 8 and total revenue of €3M+ in digital bookings. Optimized the full customer funnel with UX redesign and booking engine improvements (↑11.5% conversion rate). Managed PR events, influencer campaigns (+35 creators), and brand repositioning.
Head of Brand & Growth at MOPI COLOMBIA SAS
January 1, 2023 - January 1, 2024Raised €200K in seed funding and launched a mobility platform with 5,000+ users in 2 months. Directed go-to-market strategy, influencer outreach, and digital acquisition achieving a 78% ride assignment rate. Led cross-functional coordination between tech, design, and marketing teams.
Marketing Manager at CLASS RENT A CAR SL
January 1, 2023 - June 15, 2024Oversaw a €500K marketing budget and achieved a ROAS of 8 and total revenue of €3M+ in digital bookings. Optimized the full customer funnel with UX redesign and booking engine improvements, resulting in an 11.5% conversion rate increase. Managed PR events, influencer campaigns with over 35 creators, and brand repositioning.
Head of Brand & Growth at MOPI COLOMBIA SAS
January 1, 2023 - June 29, 2024Raised €200K in seed funding and launched a mobility platform with 5,000+ users in 2 months. Directed go-to-market strategy, influencer outreach, and digital acquisition achieving a 78% ride assignment rate. Led cross-functional coordination between tech, design, and marketing teams.
Marketing Manager at CLASS RENT A CAR SL
January 1, 2023 - June 29, 2024Oversaw a €500K marketing budget and achieved ROAS of 8 and total revenue of €3M+ in digital bookings. Optimized the full customer funnel with UX redesign and booking engine improvements resulting in an 11.5% conversion rate increase. Managed PR events, influencer campaigns with over 35 creators, and brand repositioning.
Marketing Manager at IBIZERS SL
January 1, 2022 - January 1, 2023Increased brand community by 28.9% in 3 months and managed paid media with 657% ROI. Coordinated agencies, team members, and CRM automation to drive engagement and retention.
Marketing Manager at IBIZERS SL
January 1, 2022 - January 1, 2023Increased brand community by 28.9% in 3 months and managed paid media with 657% ROI. Coordinated agencies, team members, and CRM automation to drive engagement and retention.
Marketing Manager at IBIZERS SL
January 1, 2022 - January 1, 2023Increased brand community by 28.9% in 3 months and managed paid media campaigns with 657% ROI. Coordinated agencies, team members, and CRM automation to drive customer engagement and retention.
Marketing Manager at IBIZERS SL
January 1, 2022 - January 1, 2023Increased brand community by 28.9% in 3 months and managed paid media with 657% ROI. Coordinated agencies, team members, and CRM automation to drive engagement and retention.
Marketing Assistant at ALAIN AFFLELOU
January 1, 2018 - January 1, 2020Coordinated the delivery of promotional materials to over 250 retail stores, achieving a 98% success rate. Developed digital campaigns that significantly increased web traffic and sales. Implemented performance tracking metrics to optimize ROI across advertising efforts. Enhanced search visibility through strategic content creation, boosting organic traffic by 10%.
Marketing Assistant at ALAIN AFFLELOU
January 1, 2018 - January 1, 2020Coordinated the delivery of promotional materials to over 250 retail stores, achieving a 98% success rate. Developed digital campaigns that significantly increased web traffic and sales. Implemented performance tracking metrics to optimize ROI across advertising efforts. Enhanced search visibility through strategic content creation, boosting organic traffic by 10%.
Marketing Assistant at ALAIN AFFLELOU
January 1, 2018 - January 1, 2020Coordinated the delivery of promotional materials to over 250 retail stores with a 98% success rate. Developed digital campaigns that significantly increased web traffic and sales. Implemented performance tracking metrics to optimize ROI across advertising efforts. Enhanced search visibility through strategic content creation, boosting organic traffic by 10%.
Marketing Assistant at ALAIN AFFLELOU
January 1, 2018 - January 1, 2020Coordinated the delivery of promotional materials to over 250 retail stores, achieving a 98% success rate. Developed digital campaigns that significantly increased web traffic and sales. Implemented performance tracking metrics to optimize ROI across advertising efforts. Enhanced search visibility through strategic content creation, boosting organic traffic by 10%.
Marketing Coordinator at HP COLOMBIA
January 1, 2017 - January 1, 2018Launched an email marketing campaign for a premium product, improving click-through rates by 18.5%. Managed marketing budgets exceeding $1M, ensuring compliance and ROI optimization. Led content development across platforms, maintaining strict brand consistency. Strengthened media relations to improve public perception and brand positioning.
Marketing Coordinator at HP COLOMBIA
January 1, 2017 - January 1, 2018Launched an email marketing campaign for a premium product, improving click-through rates by 18.5%. Managed marketing budgets exceeding $1M, ensuring compliance and ROI optimization. Led content development across platforms, maintaining strict brand consistency. Strengthened media relations to improve public perception and brand positioning.
Marketing Coordinator at HP COLOMBIA
January 1, 2017 - January 1, 2018Launched an email marketing campaign for a premium product, improving click-through rates by 18.5%. Managed marketing budgets exceeding $1M, ensuring compliance and ROI optimization. Led content development across platforms, maintaining strict brand consistency. Strengthened media relations to improve public perception and brand positioning.
Marketing Coordinator at HP COLOMBIA
January 1, 2017 - January 1, 2018Launched an email marketing campaign for a premium product, improving click-through rates by 18.5%. Managed marketing budgets exceeding $1M, ensuring compliance and ROI optimization. Led content development across platforms, maintaining strict brand consistency. Strengthened media relations to improve public perception and brand positioning.
Education
Master in Digital Marketing at Universidad Camilo José Cela
January 1, 2018 - December 31, 2019Bachelor in Business Administration at Universidad EAFIT
January 1, 2013 - December 31, 2017Bachelor at Universidad EAFIT
January 1, 2013 - December 31, 2017Master at Universidad Camilo José Cela
January 1, 2018 - December 31, 2019Master at ThePowerMBA
January 1, 2020 - December 31, 2021Master in Digital Marketing at Universidad Camilo José Cela
January 1, 2018 - December 31, 2019Master in Digital Marketing & eCommerce at ThePowerMBA
January 1, 2020 - December 31, 2021Bachelor in Business Administration at Universidad EAFIT
January 1, 2013 - December 31, 2017Master in Digital Marketing at Universidad Camilo José Cela
January 1, 2018 - December 31, 2019Master in Digital Marketing & eCommerce at ThePowerMBA
January 1, 2020 - December 31, 2021Bachelor in Business Administration at Universidad EAFIT
January 1, 2013 - December 31, 2017Qualifications
Certified Copywriting Program
January 1, 2021 - December 31, 2021Master in Digital Marketing & eCommerce
January 1, 2020 - December 31, 2021Certified Copywriting Program
January 1, 2021 - December 31, 2021Certified Copywriting Program
January 1, 2021 - December 31, 2021Certified Copywriting Program
January 1, 2021 - December 31, 2021Industry Experience
Transportation & Logistics, Real Estate & Construction, Retail, Software & Internet, Consumer Goods, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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