Hi! I'm Josefina, a graphic designer with a passion for packaging design and branding. I studied at Pontificia Universidad Católica de Chile and earned my Master's degree at ELISAVA in Barcelona. I love facing new challenges, adapting to different environments, and leading creative teams to bring multidisciplinary projects to life. Throughout my career, I've worked on everything from mobile app design to packaging for renowned Chilean brands. I've also led marketing campaigns and managed sales, which has given me a well-rounded perspective on creative and business aspects alike. I'm excited to continue growing and contributing with my design skills and leadership experience.

Josefina Asunción Bull Figueroa

Hi! I'm Josefina, a graphic designer with a passion for packaging design and branding. I studied at Pontificia Universidad Católica de Chile and earned my Master's degree at ELISAVA in Barcelona. I love facing new challenges, adapting to different environments, and leading creative teams to bring multidisciplinary projects to life. Throughout my career, I've worked on everything from mobile app design to packaging for renowned Chilean brands. I've also led marketing campaigns and managed sales, which has given me a well-rounded perspective on creative and business aspects alike. I'm excited to continue growing and contributing with my design skills and leadership experience.

Available to hire

Hi! I’m Josefina, a graphic designer with a passion for packaging design and branding. I studied at Pontificia Universidad Católica de Chile and earned my Master’s degree at ELISAVA in Barcelona. I love facing new challenges, adapting to different environments, and leading creative teams to bring multidisciplinary projects to life.

Throughout my career, I’ve worked on everything from mobile app design to packaging for renowned Chilean brands. I’ve also led marketing campaigns and managed sales, which has given me a well-rounded perspective on creative and business aspects alike. I’m excited to continue growing and contributing with my design skills and leadership experience.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer for mobile apps at Kaizen Group
March 1, 2016 - August 31, 2016
Worked as a graphic designer focusing on mobile apps, including the development of WinePrints app, an app specialized for wine tasting targeted at premium wineries.
Graphic Designer for packaging, branding and POP material development at CCU – Compañía Pisquera de Chile
December 1, 2016 - October 31, 2020
Designed packaging, branding, and point of purchase (POP) materials for nationally renowned brands including Pisco Mistral, Campanario Sour, Pisco Tres Erres, among others. Focused on designs that promote nationwide sales in supermarkets, stores, and websites.
Marketing Manager, later Head of Sales at Kenoz
November 1, 2020 - August 31, 2022
Led marketing campaigns for brand development both nationally and internationally. Developed wayfinding design for the process plant and led packaging design projects. Oversaw art direction for digital campaigns. Transitioned to Head of Sales, managing new customer acquisition and brand awareness from October 2021 to August 2022.
Graphic Designer at Fundación Conecta Mayor UC at Fundación Conecta Mayor UC
September 1, 2022 - July 31, 2023
Defined and implemented branding, designed digital and editorial projects for mass media.

Education

Degree of integral designer at Pontificia Universidad Católica de Chile
January 1, 2010 - December 31, 2015
Master's Degree in Packaging Design at ELISAVA, Barcelona, Spain
January 1, 2022 - December 31, 2023

Qualifications

Illustrated pattern course with Chilean brand Hued Hued
November 1, 2016 - November 30, 2016
Screen printing course with Chilean artist Pino Gay
March 1, 2017 - March 31, 2017

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Non-Profit Organization