Xue Du

Participated in full-cycle architectural design projects, collaborating with clients and internal teams on proposal development, communication, and delivery. Gained cross-team coordination and project management experience through involvement in design and presentation workflows.

Conducted competitive product portfolio analysis for the Tasiting Burger project by dissecting competitor beverage SKUs (e.g., KFC) and quantifying ingredient co-occurrence strengths to build best-seller pairing matrices for market gap identification. Performed e-commerce and pricing strategy research by monitoring and cleaning base tables for 2,500+ SKUs across 100+ sports and FMCG brands, using Price Index analysis to neutralize gift-with-purchase and threshold discounts and estimate effective transaction price fluctuation (10%–15%). Supported city-tier pricing strategy recommendations and developed offline luxury retail location research including developer credit assessment (annual report analysis of top developers) and operational efficiency modeling for luxury complexes (sales per sqm, occupancy rates) to prioritize high-sales business districts for initial store openings. Produced VOC insights using an evaluation-classification model to clean and semantically classify thousand

Built a content-driven full-funnel lead generation system for urban regeneration consulting by identifying industry pain points (fragmented acquisition channels, limited access to international best practices) and translating insights into high-engagement WeChat Official Account and video content, doubling followers from 10,000 to 20,000 within two months and generating 100,000+ impressions. Designed gated content campaigns and private community nurturing workflows to acquire and qualify high-intent leads for paid programs. Conducted competitor and pricing model research by analyzing expert fees and operational cost drivers, then developed city-specific pricing models and value-based pricing frameworks maintaining gross margins above 50%. Managed pre-sales consultations, created customer objection analysis frameworks, and improved conversion rate from 15% to 28% with closed-loop feedback influencing product positioning and value communication.