I am a highly motivated and results-driven professional with a positive and proactive approach. I have strong communication, interpersonal, and customer service skills alongside excellent time management and organizational abilities. I thrive in dynamic environments and am adaptable, quick to learn, and always enthusiastic about embracing new challenges.
With experience in Adobe Creative Suite, branding, and digital design, I love creating compelling visuals that engage and inspire. I work effectively both independently and in teams, continuously looking to grow my creativity and contribute innovative ideas that align with brand identities and business objectives.
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This project involved developing a complete brand identity for ‘Zesty Daffodil’ — a fictional lemon soda soft drink. The goal was to create a vibrant, youthful brand that would resonate with a younger audience through playful visuals, energetic typography, and a fresh, contemporary colour scheme. The design process focused on capturing a sense of fun and refreshment, positioning the product as a bold and exciting choice in a competitive market.
This bar rebrand was part of a visualisation assignment focused on developing cohesive brand identities. The bar was rebranded from ‘Mary’s’ to ‘Rebellious,’ with the new identity incorporating bold visual elements, a refreshed logo, custom typography, and a modern colour palette to better reflect the edgy, contemporary atmosphere of the venue.
This fictional rebrand of Fanta was developed as part of a Design Processes and Theory module completed last year. The project explored brand identity, visual storytelling, and consumer engagement, allowing for creative reinterpretation of an established product through design theory and practical application.
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