Available to hire
Hi, I’m Shalini Surendar, an award-winning marketer with a strong background in marketing strategy, social media marketing, and data analytics. I have completed a Double Degree in Master of Marketing and Master of Management from Macquarie University, Sydney, with distinction. I thrive in fast-paced environments and enjoy using creative storytelling combined with analytical insights to drive engagement and optimize marketing performance.
I have hands-on experience working with renowned companies like Amazon and Kinsman Australia, focusing on brand strategy, campaign management, and vendor management. I’m highly organized, curious, and always eager to learn new skills that enhance my professional growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Brand and Social Media Marketing Intern at ACKO General Insurance
December 1, 2024 - January 31, 2025Collaborated with social media marketing team for social and content proposals and strategies, contributing to a 20% increase in social media reach and PR posts. Participated in strategy meetings with the CMO, providing insights that helped design high budget digital ad campaigns and AI-powered tool integration. Helped design social media content exceeding target of 300+ post/video edits weekly. Designed and presented a new logo concept influencing brand identity alignment and securing approval for future implementation. Conducted a branding audit and competitor research which informed re-engagement strategies.
Brand and Social Media Marketing Intern at ACKO General Insurance
December 1, 2024 - January 31, 2025Collaborated with social media marketing team for social and content proposals and strategies, contributing to a 20% increase in social media reach and PR posts. Participated in strategy meetings with the CMO, providing insights that helped design high-budget digital ad campaigns and AI-powered tool integration. Collaborated in designing social media content and exceeded target of 300+ post/video edits weekly. Designed and presented a new logo concept, influencing brand identity alignment and securing approval for future implementation. Conducted a branding audit, researched company vs competitor website designs, uncovering pain points and identifying KPIs, which informed re-engagement strategies.
Brand and Social Media Marketing Intern at ACKO General Insurance
December 1, 2024 - January 31, 2025Collaborated with social media marketing team to propose content strategies that increased social media reach and PR posts by 20%. Participated in strategy meetings with the CMO, contributing insights for high-budget digital ad campaigns and AI tool integration. Designed and presented a new logo concept that influenced brand identity alignment. Conducted a branding audit, researching competitor website designs to identify pain points and KPIs to inform re-engagement strategies.
Brand and Social Media Marketing Intern at ACKO General Insurance
December 1, 2024 - January 31, 2025Collaborated with social media marketing team for social and content proposals and strategies, contributing to a 20% increase in social media reach and PR posts. Participated in strategy meetings with the CMO, providing insights that helped design high budget digital ad campaigns and AI-powered tool integration. Collaborated in designing social media content and exceeded target of 300+ post/video edits weekly. Designed and presented a new logo concept, influencing brand identity alignment and securing approval for future implementation. Conducted a branding audit, researched company vs competitor website designs, uncovering pain points and identifying KPIs, which informed re-engagement strategies.
Brand and Social Media Marketing Intern at ACKO General Insurance
December 1, 2024 - January 31, 2025Collaborated with social media marketing team for social and content proposals and strategies, contributing to a 20% increase in social media reach and PR posts. Participated in strategy meetings with the CMO, providing insights that helped design high-budget digital ad campaigns and AI-powered tool integration. Designed and presented a new logo concept influencing brand identity alignment and securing approval for future implementation. Conducted a branding audit, researched company vs competitor website designs, uncovering pain points and identifying KPIs which informed re-engagement strategies.
Sales Consultant at Kinsman Kitchens Australia
June 1, 2024 - November 30, 2024Managed customer lifecycle, advised customers on product selection, and customized marketing strategies based on customer preferences. Drove engagement in company promotions and increased campaign participation. Consistently met or exceeded sales targets and weekly KPIs booking 15-20 client appointments weekly. Maintained over 90% client retention rate by fostering strong customer relationships. Generated 100+ qualified leads per month and made 100+ outbound cold calls weekly to prospect clients.
Sales Consultant at Kinsman Kitchens Australia
June 1, 2024 - November 30, 2024Experienced customer lifecycle management, advised customers on product selection, customised marketing strategies based on customer preferences, drove engagement in company promotions, increasing campaign participation. Consistently met or exceeded sales targets and weekly KPIs, booking 15-20 client appointments weekly. Maintained a 90%+ client retention rate, creating strong customer relationships and values, and engaged prospective clients to promote new offerings. Generated 100+ qualified leads per month. Made 100+ outbound cold calls weekly to prospective clients to introduce new offerings.
Sales Consultant at Kinsman Kitchens Australia
June 1, 2024 - November 30, 2024Managed customer lifecycle and advised on product selections with customized marketing strategies, driving engagement in promotions and increasing campaign participation. Consistently met or exceeded sales targets, booking 15-20 client appointments weekly. Maintained a 90%+ client retention rate and generated over 100 qualified leads monthly. Made over 100 outbound cold calls weekly to prospective clients.
Sales Consultant at Kinsman Kitchens Australia
June 1, 2024 - November 30, 2024Experienced customer lifecycle management, advised customers on product selection, customised marketing strategies based on customer preferences, drove engagement in company promotions, increasing campaign participation. Consistently met or exceeded sales targets and weekly KPIs, booking 15–20 client appointments weekly. Maintained a 90%+ client retention rate, creating strong customer relationships and values, and engaged prospective clients to promote new offerings. Generated 100+ qualified leads per month. Made 100+ outbound cold calls weekly to prospective clients to introduce new offerings.
Sales Consultant at Kinsman Kitchens Australia
June 1, 2024 - November 30, 2024Managed customer lifecycle, advised customers on product selection, customised marketing strategies based on customer preferences, and drove engagement in company promotions, increasing campaign participation. Met or exceeded sales targets and weekly KPIs, booking 15-20 client appointments weekly. Maintained a 90%+ client retention rate and generated 100+ qualified leads per month through outbound cold calls introducing new offerings.
Senior Product Compliance Officer at Amazon
July 1, 2022 - June 30, 2023Coordinated and engaged with 600+ Ecommerce vendor/seller product portfolios weekly across NA, APAC, and EU markets, maintaining a 95% resolution rate and ensuring quality assurance. Provided data insights to senior stakeholders, enhancing vendor relationships and satisfaction. Implemented process improvements reducing operational blockers in SOPs and cutting resolution time by 30%. Participated in cross-functional teams to ensure seamless operations and created/analysed daily, weekly, and monthly business insights reports.
Senior Product Compliance Officer at Amazon
July 1, 2022 - June 30, 2023Coordinated and engaged with 600+ Ecommerce vendor/seller product portfolios and catalogues weekly, query resolutions and requests across NA, APAC, and EU markets, ensuring a 95% resolution rate with quality assurance. Provided data insights to senior stakeholders, establishing vendor relationships and improving vendor satisfaction scores. Developed process improvement initiatives, reducing operational blockers in Standard Operating Procedures (SOP), identifying and mitigating risks and cutting resolution time by 30%. Participated in cross-functional teams, providing support and executing cross-functional duties during case overflow to ensure seamless operations. Created and analysed daily, weekly, and monthly business insights reports.
Senior Product Compliance Officer at Amazon
July 1, 2022 - June 30, 2023Coordinated engagement with 600+ ecommerce vendors weekly across multiple markets ensuring a 95% resolution rate with quality assurance. Provided data insights to senior stakeholders, establishing strong vendor relationships and improving satisfaction scores. Implemented process improvements that reduced operational blockers and cut resolution time by 30%. Participated in cross-functional teams to support seamless operations during case overflows. Created and analyzed business insights reports.
Senior Product Compliance Officer at Amazon
July 1, 2022 - June 30, 2023Coordinated and engaged with 600+ Ecommerce vendor/seller product portfolios and catalogues weekly, query resolutions and requests across NA, APAC, and EU markets, ensuring a 95% resolution rate with quality assurance. Provided data insights to senior stakeholders, establishing vendor relationships and improving vendor satisfaction scores. Developed process improvement initiatives, reducing operational blockers in Standard Operating Procedures (SOP), identifying and mitigating risks and cutting resolution time by 30%. Participated in cross-functional teams, providing support and executing cross-functional duties during case overflow to ensure seamless operations. Created and analysed daily, weekly, and monthly business insights reports.
Senior Product Compliance Officer at Amazon
July 1, 2022 - June 30, 2023Coordinated and engaged with 600+ Ecommerce vendor/seller product portfolios and catalogues weekly across NA, APAC, and EU markets, ensuring a 95% resolution rate with quality assurance. Provided data insights to senior stakeholders, improving vendor satisfaction scores. Developed process improvement initiatives reducing operational blockers in SOPs, cutting resolution time by 30%. Participated in cross-functional teams to ensure seamless operations and created/analyzed daily, weekly, and monthly business insights reports.
Marketing Intern at Nippon Paint Holdings
April 1, 2021 - May 31, 2021Analyzed market and competitor UX/UI design, providing insights that refined brand positioning. Conducted 350+ customer interviews identifying key decision factors to improve customer targeting and marketing strategies. Developed sales funnel marketing strategies, pinpointing lead drop-off points and optimizing lead generation and conversion. Proposed process improvements contributing to 15% sales efficiency increase and provided actionable insights leading to reworked marketing strategy.
Marketing Intern at Nippon Paint Holdings
April 1, 2021 - May 31, 2021Analysed market and competitor UX / UI design, providing insights that refined Nippon Paint’s brand positioning. Identified top decision-making factors through 350+ customer interviews, improving customer targeting and marketing strategies. Developed a sales funnel marketing strategies, pinpointing lead drop-off points and optimising lead generation and conversion strategies. Proposed process improvements, contributing to a 15% increase in sales efficiency. Provided actionable insights to stakeholders, leading to a reworked marketing strategy.
Marketing Intern at Nippon Paint Holdings
April 1, 2021 - May 31, 2021Analyzed market and competitor UX/UI design to refine brand positioning. Conducted 350+ customer interviews to improve customer targeting and marketing strategies. Developed sales funnel marketing strategies, optimizing lead generation and conversion. Proposed process improvements contributing to a 15% increase in sales efficiency. Provided actionable insights leading to reworked marketing strategy.
Marketing Intern at Nippon Paint Holdings
April 1, 2021 - May 31, 2021Analysed market and competitor UX / UI design, providing insights that refined Nippon Paint’s brand positioning. Identified top decision-making factors through 350+ customer interviews, improving customer targeting and marketing strategies. Developed a sales funnel marketing strategies, pinpointing lead drop-off points and optimising lead generation and conversion strategies. Proposed process improvements, contributing to a 15% increase in sales efficiency. Provided actionable insights to stakeholders, leading to a reworked marketing strategy.
Marketing Intern at Nippon Paint Holdings
April 1, 2021 - May 31, 2021Analysed market and competitor UX/UI design to refine brand positioning. Conducted 350+ customer interviews to improve targeting and marketing strategies. Developed sales funnel marketing strategies by pinpointing lead drop-off points and optimizing lead generation and conversion. Proposed process improvements contributing to a 15% increase in sales efficiency. Provided actionable insights leading to a reworked marketing strategy.
Education
Master of Management at Macquarie University, Australia
January 1, 2023 - December 31, 2025Master of Marketing at Macquarie University, Australia
January 1, 2023 - December 31, 2025Bachelor Of Business Administration at Christ University, India
January 1, 2019 - December 31, 2022Master of Management at Macquarie University
January 1, 2023 - December 31, 2025Master of Marketing at Macquarie University
January 1, 2023 - December 31, 2025Bachelor Of Business Administration at Christ University
January 1, 2019 - December 31, 2022Master of Marketing at Macquarie University
January 1, 2023 - December 31, 2025Master of Management at Macquarie University
January 1, 2023 - December 31, 2025Bachelor of Business Administration at Christ University
January 1, 2019 - December 31, 2022Master of Management at Macquarie University
January 1, 2023 - December 31, 2025Master of Marketing at Macquarie University
January 1, 2023 - December 31, 2025Bachelor Of Business Administration at Christ University
January 1, 2019 - December 31, 2022Master of Marketing at Macquarie University
January 1, 2023 - January 31, 2025Master of Management at Macquarie University
January 1, 2023 - January 31, 2025Bachelor Of Business Administration at Christ University
January 1, 2019 - December 31, 2022Qualifications
Hootsuite Academy Certification for Social Media Marketing; Social Listening; Platform
January 1, 2023 - December 31, 2023Udemy Certification for Digital Marketing Strategy
January 1, 2023 - December 31, 2023Hootsuite Academy Certification for Social Media Marketing; Social Listening; Platform
January 1, 2023 - December 31, 2023Udemy Certification for Digital Marketing Strategy
January 1, 2023 - December 31, 2023Hootsuite Academy Certification for Social Media Marketing; Social Listening; Platform
January 1, 2023 - December 31, 2023Udemy Certification for Digital Marketing Strategy
January 1, 2023 - December 31, 2023Hootsuite Academy Certification for Social Media Marketing; Social Listening; Platform
January 1, 2023 - December 31, 2023Udemy Certification for Digital Marketing Strategy
January 1, 2023 - December 31, 2023Hootsuite Academy Certification for Social Media Marketing; Social Listening; Platform
January 1, 2022 - December 31, 2022Udemy Certification for Digital Marketing Strategy
January 1, 2022 - December 31, 2022Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Financial Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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