Available to hire
Hi, I’m Sabina, a highly strategic and goal-oriented professional with over 10 years of experience in marketing, digital, and creative industries. I love combining vision, creativity, and strong business acumen to drive impactful projects and deliver outstanding results. Throughout my career, I’ve led multiple global campaigns, managed cross-functional teams, and helped brands maximize their efficiency and productivity.
I enjoy working at the intersection of marketing and technology, supporting digital transformations, go-to-market strategies, and product launches. When I’m not working, I enjoy exploring interests such as social media, blockchain technology, and artificial intelligence, as well as outdoor activities like surfing and basketball.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Project Director at VaynerMedia
November 1, 2021 - January 31, 2025Delivered commercially effective global social and media strategies for leading international brands, accountable for business plans, budget management, financial reporting, and driving revenue through new business acquisition and retainer negotiations. Managed complex, multi-platform Olympic campaigns for Visa EMEA & Global; drove creative strategy, social media activation, and production delivery. Oversaw global marketing campaign executions over £1.2M for PepsiCo and managed up to 6 different accounts each turning over between £500k-£2 million in revenue, leading teams of 15-25 personnel and tracking monthly financial profitability.
Head of Creative & Digital Projects at Rhapsody
July 1, 2018 - October 31, 2021Led and inspired cross-functional project management, creative, and development teams across multiple European markets. Oversaw the delivery of a diverse portfolio of digital, creative, and technology projects using Agile and Waterfall methodologies. Accountable for team leadership, workflow optimisation, and end-to-end project management. Managed major client portfolios including Amazon, Semrush, Red Bull, and JP Morgan, achieving a global campaign reach of 2M visitors and 300k leads, and identifying approximately £100k in annual savings.
Digital Project Manager at Rhapsody
January 1, 2017 - July 1, 2018Managed digital projects supporting client goals and team deliverables within a creative media production agency environment.
Director at iDentifymi
May 1, 2020 - May 1, 2023Led a digital ID and personal data management platform enabling users to securely prove identity and control their data without passwords. Responsibilities included seeking investment via government grants and venture capital, product design and development, team building including recruitment, market opportunity identification, prospect outreach, and financial planning including setting milestones and timelines.
Founder & Consultant at SocialAdvert
January 1, 2015 - November 1, 2019Consulted small businesses across various industries on digital presence, led training and workshops on digital marketing best practices including automation, email marketing, social media, and executed social media and launch campaigns. Managed social media accounts including strategy, content creation, and scheduling, and determined ROI of marketing efforts.
Digital Marketing Manager at Nosh Detox
September 1, 2015 - December 31, 2016Executed organic digital marketing strategies such as hashtags and influencer outreach to promote brand awareness and increase product purchases. Used Facebook Business Manager to create and run ads, and utilized analytics tools to measure and improve ROI. Successfully increased revenue through email marketing during product launches and created an online LMS platform for coaching courses.
Project Director at VaynerMedia
November 1, 2021 - January 31, 2025Delivered commercially effective global social and media strategies for leading international brands. Accountable for business plans, budget management, financial reporting, and driving revenue through new business acquisition and retainer negotiations. Managed complex multi-platform Olympic campaigns for Visa EMEA & Global. Achieved 32.1M organic impressions over 5 months for Alton Towers Resort and oversaw global marketing campaigns with budgets over £1.2M for PepsiCo. Managed up to 6 different accounts each generating significant revenue and led teams of 15-25 personnel. Monitored monthly financial profitability and managed budgeting, SOW, and MSA creation.
Head of Creative & Digital Projects at Rhapsody
July 1, 2018 - October 31, 2021Led cross-functional project management, creative, and development teams across multiple European markets. Delivered a diverse portfolio of digital, creative, and technology projects using Agile and Waterfall methodologies. Responsible for team leadership, workflow optimization, and end-to-end project management. Key clients included Amazon, Semrush, Red Bull, Brewin Dolphin, Ceros, Willis Towers Watson, Accenture, and JP Morgan. Successfully managed campaigns producing billions of impressions and significant revenues, and identified annual savings by reviewing outsourcing costs.
Digital Project Manager at Rhapsody
January 1, 2017 - July 1, 2018Managed digital projects, contributing to delivery and client satisfaction.
Director at iDentifymi
May 1, 2020 - May 31, 2023Directed the development of a digital ID and personal data management platform that allows users to securely prove identity and control personal data without passwords. Led product design and development, team building, vendor management, market opportunity identification, outreach, and financial planning including milestone setting.
Founder & Consultant at SocialAdvert
January 1, 2015 - November 30, 2019Consulted small businesses across various industries on digital presence, training, workshops on digital marketing best practices including automation, email marketing, and social media. Executed social media and launch campaigns and assessed ROI. Managed social media accounts including strategy, content creation, and scheduling.
Digital Marketing Manager at Nosh Detox
September 1, 2015 - December 31, 2016Executed organic digital marketing techniques such as hashtags and influencer outreach to boost brand awareness and product purchases. Managed Facebook ads using split testing to optimize engagement and sales. Utilized Google Analytics, Facebook insights, Excel, and smartsheets to measure and improve ROI for campaigns.
Education
BA Business Management and Law at University of Westminster
January 1, 2012 - December 31, 2015BA Business Management and Law at University of Westminster, London, UK
January 1, 2012 - December 31, 2015BA Business Management and Law (Study Abroad/Exchange Program) at Queensland University of Technology (QUT), Brisbane, Australia
January 1, 2014 - December 31, 2014Qualifications
AgilePM Practitioner
January 11, 2030 - July 3, 2025EdX Course - Introduction to Hyperledger Sovereign Identity Blockchain Solutions: Indy, Aries & Ursa
January 11, 2030 - July 3, 2025HubSpot Certifications - Inbound marketing
January 11, 2030 - July 3, 2025HubSpot Certifications - Email marketing
January 11, 2030 - July 3, 2025HubSpot Certifications - Content marketing
January 11, 2030 - July 3, 2025AgilePM Practitioner
January 11, 2030 - July 3, 2025EdX Course Completion - Introduction to Hyperledger Sovereign Identity Blockchain Solutions: Indy, Aries & Ursa
January 11, 2030 - July 3, 2025HubSpot Certification - Inbound Marketing
January 11, 2030 - July 3, 2025HubSpot Certification - Email Marketing
January 11, 2030 - July 3, 2025HubSpot Certification - Content Marketing
January 11, 2030 - July 3, 2025Industry Experience
Media & Entertainment, Financial Services, Professional Services, Consumer Goods, Non-Profit Organization, Travel & Hospitality, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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