Lina Lahbabi

Senior Paid Media manager at CMI FRANCE

Managed social media ads for various magazines of the group including ELLE and Télé 7jours, overseeing programming and monitoring of native ads on behalf of advertisers and media coverage of editorial posts. Directed conversion campaigns for internal e-commerce projects via Meta and Google Adwords. Promoted podcasts through social media ads. Handled media coverage for internal diversification events and monitored mobile acquisition campaigns for apps. Supported sales and production teams by leading masterclasses and creating guidelines and best practices. Managed a team.

Paid Media manager at CMI FRANCE

Managed social media ads for various magazines such as ELLE, Télé 7jours, Version Femina, and Art&Decoration on multiple social networks including Facebook, Instagram, TikTok, and Pinterest. Programmed and monitored native ads for advertisers and occasionally covered editorial posts. Managed conversion campaigns for internal e-commerce projects via Facebook and Google Adwords. Covered internal diversification events via paid acquisition channels and monitored mobile acquisition campaigns for apps. Provided support to sales and production teams through masterclasses and creation of guidelines and best practices.

Paid Media and Analytics assistant at CMI FRANCE

Programmed, monitored, and optimized paid campaigns on social networks for the group’s brands, mainly ELLE magazine. Constructed guidelines and best practices for sales teams and brand content editors.

EMEA marketing manager assistant at ESTÉE LAUDER

Coordinated 17 EMEA markets for Glamglow and Bumble&bumble brands. Performed monthly sell-out analysis and created toolboxes for new launches. Supported local development of brands in country markets.

Digital marketing assistant Africa Middle-East region (Maghreb) at L’OREAL

Delivered digital marketing efforts for Maybelline, L’Oréal Paris, and Garnier brands. Managed social media and accelerated e-commerce activities for the Maghreb region. Supported trade marketing efforts for Mass and Make-up product managers on local market highlights.

Media project manager assistant at LAGARDÈRE PUBLICITÉ

Assisted the media project manager at ELLE magazine’s advertising department. Managed web and print advertising projects. Maintained client contact and participated in meetings with the ELLE.fr editorial team.

Assistant Media Project Manager at ELLE Magazine (Advertising Department)

Managed web and print advertising projects; contact with client and participation in meetings with ELLE editorial team.

Digital Marketing Specialist at L’Oréal Group (Maghreb region)

Digital marketing for Maybelline, L’Oréal Paris and Garnier. Social media management and e-commerce acceleration for the Maghreb region. Trade marketing: support for Mass and Make-up product managers on local market highlights.

EMEA Markets Coordinator at GlamGlow & Bumble & Bumble brands (L’Oréal/Groupe brands)

Coordination of the 17 EMEA markets; monthly sell-out analysis; creation of Toolbox for launches; supporting local brand development.

Paid Media Manager at ELLE Group (ELLE brand family)

Management of social media ads for the group’s magazines (ELLE). Creation of guidelines and best practices for sales teams and brand content editors.

Assistant Media Project Manager at ELLE magazine Advertising Department

Managed web and print advertising projects; contacted clients and participated in meetings with ELLE editorial team.

Paid Media Specialist at ELLE Group (Elle, Tele 7 Jours, Version Femina, Art & Decoration)

Programming, monitoring and optimization of paid campaigns on the group's social networks; creation of native ads and collaboration with advertisers; development of guidelines.

Brand & Market Coordinator at GlamGlow & Bumble & Bumble (EMEA)

Coordinated 17 EMEA markets; monthly sell-out analysis and toolbox creation for launches; supported local development of brands.

Digital Marketing & Social Media Manager - Maghreb region at Maybelline, L’Oréal Paris, Garnier

Digital marketing; social media management and e-commerce acceleration for the Maghreb region; trade marketing support for Mass and Make-up product managers on local market highlights.

Digital Marketing Manager - ELLE Group at ELLE Group

Management of social media ads for ELLE and associated magazines; planning and monitoring native ads; creation of guidelines for sales teams and content editors.

Assistant Media Project Manager at ELLE Magazine (Advertising Department)

Managed web and print advertising projects; liaison with clients; participated in meetings with the ELLE editorial team.

Digital Marketing Assistant at Garnier / Maybelline / L'Oréal Paris (Maghreb region)

Digital marketing for brands; social media management; e-commerce acceleration for Maghreb; trade marketing support for Mass and Make-up product managers; local market highlights.

Coordinator of 17 EMEA Markets at Glamglow & Bumble & Bumble (EMEA markets)

Coordinated 17 EMEA markets; monthly sell-out analysis; toolbox creation for new launches; supported local brand development.

Paid Campaigns Manager / Social Media Campaigns at Elle Group

Programming, monitoring and optimization of paid campaigns on the group's social networks (Elle magazine); creation of guidelines and best practices for sales teams and brand editors.

Paid Media Manager at CMI France

Management of social media ads for ELLE, Télé 7 Jours, Version Femina, Art & Décoration and other group magazines; planning and monitoring native ads; support for acquisition channels; event coverage; mobile app campaigns; production support with masterclasses.

Media Project Manager Assistant at Lagardère Publicité

Management of web and print advertising projects; client contact; participation in meetings with the client and participation in meetings with the ELLE editorial team.

Assistant Media Project Manager at ELLE Magazine (Advertising Department)

Managed web and print advertising projects; contacted clients; participated in meetings with the ELLE editorial team.

Digital Marketing Specialist at L’Oréal (Maybelline, L’Oréal Paris, Garnier)

Digital marketing for the brands; social media and e-commerce coordination.

EMEA Markets Coordinator at GlamGlow & Bumble & Bumble

Coordination of 17 EMEA markets; campaign coordination and local market highlights.

Social Media & Trade Marketing Specialist at Maghreb Region

Social media management and e-commerce acceleration for the Maghreb region; trade marketing support for Mass and Make-up product managers; local market highlights.

Paid Media Manager at CMI France

Management of social media ads for ELLE group magazines (and related titles); planning and monitoring of native ads; editorial coverage.

Paid Media Manager at CMI France

Management of social media ads for ELLE group magazines; conversion campaigns for internal e-commerce projects (Coffret Ines de la Fressange, Box by ELLE) via Meta and Google Ads; podcast promotion via social media ads; paid acquisition channels.

Assistant Media Project Manager at ELLE Magazine (Advertising Department)

January 2017 - June 2017: Management of web and print advertising projects. Contact with the client and participation in meetings with the ELLE editorial team.

Digital Marketing & Social Media Manager at L’Oréal Paris / Maybelline / Garnier (Maghreb region)

July 2018 - January 2019: Digital marketing for brands; social media management and e-commerce acceleration for the Maghreb region; trade marketing: support for Mass and Make-up product managers on local market highlights.

EMEA Marketing Manager Assistant at Estée Lauder

January 2019 - July 2019: Coordination of 17 EMEA markets for GlamGlow and Bumble & Bumble; monthly sell-out analyses; toolbox for new launches; local brand development support.

Paid Social Media Ads Manager at Lagardère Publicité (ELLE group)

September 2020 - March 2024: Management of social media ads for ELLE group magazines on Facebook, Instagram, TikTok, Pinterest; planning and monitoring of native ads; paid acquisition and editorial coverage; mobile acquisition campaigns; supporting sales and production teams with masterclasses and creating SOPs.

Assistant Media Project Manager at ELLE Magazine (Advertising Department)

Managed web and print advertising projects; liaised with clients; participated in meetings with the ELLE editorial team.

Paid Media Manager at ELLE Group

Management of social media ads for ELLE group magazines ( ELLE, Télé 7 Jours, Version Femina, Art & Decoration ) on Facebook, Instagram, TikTok and Pinterest; native ads planning and monitoring; paid media coverage; mobile app acquisition campaigns; supporting sales and production teams with master classes and creating guidelines.

Coordinator at GlamGlow / Bumble & Bumble (EMEA Markets)

Coordination of the 17 EMEA markets for the GlamGlow and Bumble & Bumble brands; monthly sell-out analysis and creation of Toolbox for new launches.

Digital Marketing Specialist at L’Oréal (Maybelline, L’Oréal Paris, Garnier)

Digital marketing for Maybelline, L’Oréal Paris and Garnier; social media management and e-commerce acceleration for the Maghreb region; trade marketing: support for Mass and Make-up product managers on local market highlights.

Programmatic Campaign Manager at ELLE Group

Programming, monitoring and optimization of paid campaigns on the social networks of the group’s brands (ELLE).

Paid Media Manager at ELLE Group

Management of social media ads for the group’s magazines (ELLE, Télé 7 Jours, Version Femina, Art & Decoration) on Facebook, Instagram, TikTok and Pinterest; native ads planning and monitoring; media coverage of editorial posts; mobile app acquisition campaigns; supporting sales and production teams with master classes and creating guidelines.