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I’m Clara Fermandois, a creative director and strategic designer trained in systems thinking, moving from concept to execution across identity, strategy, and visual systems. I’m fascinated by how brands behave in the real world—so I build coherent frameworks and then bring them to life through design, editorial work, digital content, and campaigns. I’ve worked across creative cultures in Santiago, Washington D.C., and Barcelona, which means my approach isn’t tied to one aesthetic. I use AI as a creative medium, including AI-augmented workflows for ideation and production, and I’m currently developing an AI-driven creative and avatar system for a global insurance executive summit in 2026.…I’m Clara Fermandois, a creative director and strategic designer trained in systems thinking, moving from concept to execution across identity, strategy, and visual systems. I’m fascinated by how brands behave in the real world—so I build coherent frameworks and then bring them to life through design, editorial work, digital content, and campaigns. I’ve worked across creative cultures in Santiago, Washington D.C., and Barcelona, which means my approach isn’t tied to one aesthetic. I use AI as a creative medium, including AI-augmented workflows for ideation and production, and I’m currently developing an AI-driven creative and avatar system for a global insurance executive summit in 2026.

Clara Fermandois

Creative Director, Brand Strategist, Graphic Designer, +4

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I’m Clara Fermandois, a creative director and strategic designer trained in systems thinking, moving from concept to execution across identity, strategy, and visual systems. I’m fascinated by how brands behave in the real world—so I build coherent frameworks and then bring them to life through design, editorial work, digital content, and campaigns. I’ve worked across creative cultures in Santiago, Washington D.C., and Barcelona, which means my approach isn’t tied to one aesthetic. I use AI as a creative medium, including AI-augmented workflows for ideation and production, and I’m currently developing an AI-driven creative and avatar system for a global insurance executive summit in 2026.…I’m Clara Fermandois, a creative director and strategic designer trained in systems thinking, moving from concept to execution across identity, strategy, and visual systems. I’m fascinated by how brands behave in the real world—so I build coherent frameworks and then bring them to life through design, editorial work, digital content, and campaigns. I’ve worked across creative cultures in Santiago, Washington D.C., and Barcelona, which means my approach isn’t tied to one aesthetic. I use AI as a creative medium, including AI-augmented workflows for ideation and production, and I’m currently developing an AI-driven creative and avatar system for a global insurance executive summit in 2026.

Available to hire

I’m Clara Fermandois, a creative director and strategic designer trained in systems thinking, moving from concept to execution across identity, strategy, and visual systems. I’m fascinated by how brands behave in the real world—so I build coherent frameworks and then bring them to life through design, editorial work, digital content, and campaigns.

I’ve worked across creative cultures in Santiago, Washington D.C., and Barcelona, which means my approach isn’t tied to one aesthetic. I use AI as a creative medium, including AI-augmented workflows for ideation and production, and I’m currently developing an AI-driven creative and avatar system for a global insurance executive summit in 2026.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Creative Director at Elevated Media

January 1, 2026 - Present

Led creative development of branding and content projects for an audiovisual and digital marketing agency. Oversaw campaign concepts, visual identities, audiovisual pieces, video ideation, art direction, design, editing, and supervision of digital content.

Creative & Content Design (Marketing / Growth) at The Growth Hacker

January 1, 2025 - Present

Contributed to campaign concepts and visual direction for digital growth clients. Worked embedded within strategy and performance teams, supporting growth-oriented creative and content development.

Creative & Content Design at The Growth Hacker

January 1, 2025 - Present

Contributed to campaign concepts and visual direction for digital growth clients. Worked embedded within strategy and performance teams, supporting ideation and design contributions for growth-oriented initiatives.

Creative Director at Elevated Media

January 1, 2024 - Present

Led creative development of branding and content projects across campaign concepts, visual identities, and audiovisual pieces. Managed the end-to-end process for video ideation, art direction, design, editing, and supervision of digital content as Creative Director at an audiovisual and digital marketing agency.

Freelance Creative Direction & Strategic Design

January 1, 2022 - Present

Led brand identity and creative direction for NuClinic and NuShop from scratch, including overall creative development and decision-making across projects. Provided creative execution for clients such as WelleCo, Environ, Lemuse, and others—covering catalogs, digital content, and editorial design while maintaining coherence with established brand systems. Also developing an AI and avatar creative system for a senior executive at a global insurance corporation, to be presented at a worldwide executive summit in 2026.

Designer & Content Creator at Vantrust Capital

January 1, 2022 - December 31, 2024

Built a visual communication system for a corporate investment firm, including social media, web, newsletters, executive reports, and C-suite presentations.

Freelance Creative Direction & Strategic Design at Freelance (Chile/Spain)

January 1, 2022 - Present

Led brand identity and creative direction from scratch for NuClinic and NuShop. Delivered creative execution for WelleCo, Environ, Lemuse and others, including catalogs, digital content, and editorial design within established brand systems. Functioned as the sole decision-maker across projects. Currently developing an AI and avatar creative system for a senior executive at a global insurance corporation to be presented at a worldwide executive summit.